Campbell's CEO Denise Morrison is a company insider who was elevated to the top spot in 2011. But with condensed soup sales not as robust as they once were she knows that one of her key tasks is to drive change and innovation at the 144-year old company, as she told attendees at the 4A's conference in New Orleans on Monday. She was interviewed by BBDO global CEO Andrew Robertson. Morrison referred to the company's innovation efforts as "thinking outside the can." The iconic Campbell's Soup can, that is, which became part of American pop culture in the 1960's thanks …

“Angry Birds” creator Rovio Entertainment on Monday announced plans to introduce its first animates series across smartphones, tablets, TV networks and streaming media players. Starting the weekend of March 16,-17 Angry Birds Toons will debut via a dedicated video channel available in Rovio games, on-demand video platforms, and select TV networks globally. Rovio has partnered with Comcast Corp. to launch an Angry Birds Toons channel in the U.S. through the cable operator’s Xfinity on-demand channel, Web site and mobile app. It will go live globally on Samsung Smart TVs at launch, followed by Roku boxes and other platforms. …

WhatRunsWhere, which allows marketers and agencies to track competitors’ online and mobile ad campaigns, has launched a new data-gathering service for Android devices. The new in-app capability shows users where competitors’ ads are running, the specific type of ad, and who’s selling those ads across more than 20,000 Android apps. WhatRunsWhere expanded into the mobile space last year through its acquisition of U.K.-based startup Mobile Ad Spy.

Clear Channel’s iHeartRadio has added a feature for getting local updates. Starting today, a new “Add-Ins” tool in the online radio service’s tuner module will let listeners insert short local news, weather or traffic updates into their custom stations. Going beyond music, the new offering captalizes on Clear Channel’s national network of more than 850 local radio stations in 150 markets. Once enabled in a user’s account settings, Add-Ins will automatically determine a listener’s location unless someone has opted to set location manually by zip code. The Add-In feature, announced today at SXSW, is available now online and coming …

Social media marketing platform HootSuite has announced a developer program that gives third-party developers the chance to make money from subscription-based apps. In addition to free titles in its app directory, the company recently launched premium apps starting with offerings from Salesforce.com, Statigram and YouTube. The Salesforce app, for instance, costs $4.99 a month and lets users create leads from social profiles in HootSuite streams, update information for existing leads, and look up lead records in Salesforce based on social profile data. HootSuite will share app revenue with developers, but didn’t disclose the split. Besides the ability to …

The top mobile search categories didn’t necessarily attract the most ad dollars last year, according to new data from location-based mobile ad network xAd. The top verticals searched via mobile devices were local restaurants, travel (gas stations, hotels, transportation) and health and beauty. But only travel was among the top three in advertising along with telecom and financial services. Telecom and financial services are typically among the highest-spending ad categories online, so that appears to carry over to mobile as well. Looking at how companies are advertising in mobile, xAd said targeting based on mobile search was the fastest …

HootSuite has introduced new analytics tools in its dashboard to give companies insight on their page performance on LinkedIn. The new features allow business to track total followers, impressions and engagement metrics. Users can also see side-by-side performance of individual posts and sort popular content by date, number of Likes or comments. Beyond the analytics features, HootSuite has added new options for targeting status updates by geography, company size, job function, seniority or industry. “For example, marketers can publish content targeting high-level enterprise decision makers in specific geographies, while continuing to release fresh Company Page news and messaging relevant to …

The Federal Trade Commission said on Thursday that it filed eight lawsuits against affiliate marketers who allegedly spammed consumers by sending text messages offering "free" gift cards to Best Buy, Walmart and Target.

Internet radio service Pandora said on Thursday that CEO Joseph Kennedy will soon leave the company. Kennedy, who has been Pandora's CEO since July 2004, said in a statement that after discussions with Pandora's board of directors, "I reached the conclusion and advised the board that the time is right to begin a process to identify my successor." He will remain as chief executive until a replacement is named. The announcement came just after Pandora reported fourth-quarter results that beat Wall Street expectations. The company saw revenue rise 54% to $125.1 million on strong advertising sales for the three months …

GroupM has launched a new consulting business, GroupM Consulting Services, that is headed by Ernie Simon, most recently Chief Strategy Officer at Omnicom's OMD. The new unit will offer clients advice and resources in the areas of analytics, ROI, portfolio management, marketing budget allocation and optimization, target prioritization, and business forecasting. In his new role, Simon will report to Kelly Clark, CEO GroupM North America. Clark cited Simon's "great mix of strategic and analytical skills," and his experience in a wide range of product and service categories. Before joining OMD in 2009, Simon, a 25-year industry veteran, spent 10 years …