Moviegoers are watching trailers on PCs and mobile devices more than ever, according to the latest Nielsen NRG survey. More than half (53%) of moviegoers said they watched previews on the desktop Web last year, up from 47% in 2010. Mobile viewing on previews increased to 15%  from 6% in 2010, while tablets have jumped from to 8% from nothing in that period. Yahoo Movies is the top site for catching trailer, with people watching 11.6 million videos in April, followed by IMDb (8.4 million), MSN Movies (3.1 million), Fandango (2.8 million) and Flixster (1.1 …

As part of its ad consolidation effort, Facebook is scrapping sponsore results, the search ad unit it rolled out last year. The format allows advertisers  to target search ads to users looking for a particular app, brand page or place on Facebook, with ads labeled as "Sponsored." Facebook told the blog Inside Facebook it's eliminating sponsored results in July because the ad type has been essentially supplanted by higher-peforming app install ads and page post link ads.The company also introduced sponsored results prior to the launch of Graph Search--its revamped search engine--earlier this year, leading …

WPP's MediaCom is hosting a session next Monday at the Cannes advertising festival designed to help attendees "free their inner Elvis," according to the agency. The session, titled, "Free Elvis," will feature creative consultant and author Chris Barez-Brown and MediaCom global chief strategy officer Matthew Mee. Barez-Brown will present his "Upping Your Elvis" approach to creative leadership, which he says is designed to "unlock the power of creativity, possibility and innovation in everyone." Here's the Elvis connection per Barez-Brown: "When Bono was working to eradicate global poverty, he'd turn up at big organizations and ask, 'so who's the Elvis around …

SEO tech firm Conductor appointed Jim Caci to CFO, leading the company's finance, accounting, human resource and administration departments. Caci will focus on hiring people, partnerships and product innovations. He comes to Conductor from AvePoint, where he served as CFO. Conductor has raised more than $32 million in funding from investors Investor Growth Capital, FirstMark Capital and Matrix Partners.

SEO tech firm Conductor appointed Jim Caci to CFO, leading the company's finance, accounting, human resource and administration departments. Caci will focus on hiring people, partnerships and product innovations. He comes to Conductor from AvePoint, where he served as CFO. Conductor has raised more than $32 million in funding from investors Investor Growth Capital, FirstMark Capital and Matrix Partners.

Motor is putting the 2014 Mustang into DreamWorks Studios "Need for Speed" due out next year. The film is based on EA's game "Need for Speed." The timing is good as the car is celebrating its 50th this year.

Carat USA has tapped Mindshare vet Michael Epstein as Chief Strategy Officer, a new position reporting to Global President Doug Ray. He most recently was president of strategic resource and client services at WPP's Mindshare, responsible for all digital media services for North America, new business, multicultural and promotions, and key client relationships.

WPP and Twitter on Thursday announced a global strategic partnership that will expand collaboration between the two companies. The deal follows a wide-ranging alliance agreed to by Twitter and Publicis Groupe in April. Covering data and analytics, media investment and social media, the WPP agreement spans several holding company units - including GroupM, research arm Kantar, and digital agencies such as Wunderman. As part of the deal, which was led on the WPP side by its Data Alliance unit, WPP companies from a variety of disciplines will utilize Twitter data across a number of initiatives to deliver what the holding …

At Tech For Direct in New York this afternoon, Anthony Katsur, CEO, Maxifier, gave six reasons how programmatic premium differentiates itself from real-time bidding (RTB). First, Katsur said that premium offers better brand association, like being associated with big time publishers such as the New York Times. Second, he argued that there is more brand data available.

Speaking at Tech For Direct in New York City this afternoon, John Ramey, CEO of isocket, claimed that "the DeLorean is not evil," with the DeLorean being ad tech. Ramey believes that direct sales and tech sales should not exist in two separate worlds (right in line with the name of the event). "You have to have the right machines in the right place," he said.