Pinterest can do much for a search campaign. Speaking at MediaPost Search Inside Summit, Jonathan Mendez, chief executive officer of Yieldbot, says "Pinterest drives way more traffic than Facebook for most our publishers." As has been said at the conference a lot of search campaign efforts can strongly connected to publishers' content.  "Search and social are driving a lot of traffic," says Mendez "Publishers are sitting in the middle. We are able to see the content that is being pinned, from the pins to pages and then to click paths. It's a great window."  

In a surprising role reversal, Nielsen is spinning a new program ratings service off based on the same methodology developed for measuring online advertising campaigns. The new service, dubbed Nielsen DIgital Program Ratings, is based on the methods Nielsen developed for its Online Campaign Ratings (OCR) service. It's a case of role reversal, because historically, Nielsen developed program ratings, and retrofitted them for campaign ratings after the fact, the way it has with the current C3 standard for the national TV marketplace. Nielsen calls the new service a "pilot program," and says it will measure audiences for TV content viewed …

Advertising on Twitter is now open to all U.S. businesses and individuals, rather than being available on an invitation-only basis. Kevin Weil, senior director of product for revenue at the company announced the step today at the TechCrunch Disrupt conference in New York. Anyone can now use Twitter’s self-serve tool for buying  ads. Besides Promoted Tweets and Promoted Accounts, companies can use Twitter’s business analytics service to track the effectiveness of campaigns. The self-serve platform was introduced last year but only for a limited group of marketers. Opening up advertising widely on Twitter will …

YouTube and Major League Baseball Advanced Media on Monday announced an expansion of their video distribution agreement. MLB’s increased offerings on its YouTube channel will including highlights of every game this season (on a two-day delay) and an archive of full games going back as far as 1952. For fans living outside MLB’s core markets in U.S., Canada, South Korea, Taiwan and Japan, they’ll be able to watch two live games each day during the regular season for free. YouTube and MLB first teamed up in 2005, and in 2010 began offering full-game archives and highlight reels …

Around the offices of the PGA Tour, there's never been much question about audience. "They're old, rich, white males," Andrew Chapman, manager of site analytics at the non-profit, told Search Insider Summit attendees on Monday. "They're golfers; we know that." Yet, as Chapman explains, recent advances in data collection have shed new light on the Tour's audience. For one, only about 38% of viewers are fully employed -- considerably more than the 25% of viewers who are retired, according to Chapman, citing comScore data. Needless to say, such findings factor into the Tour's marketing and content distribution strategy. "I always …

Oreo’s "Daily Twist" campaign took top honors in this year’s Facebook Studio Awards, with recognition shared by agencies Draftfcb and 360i. The effort involved creating 100 Facebook page post ads in 100 days to celebrate the venerable brand’s 100th anniversary. “The themes of the Daily Twist ads coincided with current events such as the Olympics, Bastille Day, the Mars Rover Landing and the Emmy Awards. The eye-catching photography and the ability for users to easily interact with Oreo’s content resulted in an engaging campaign, where users were …

Ready to reshape search for all consumers, Google on Monday made its Now application compatible with all iOS devices like the iPhone and iPad. Launched earlier this year for Android, Google Now predicts content it thinks users will like based on previous search queries, location, and other personal data. "The look and feel of the app is virtually identical on both platforms," The Verge writes, which its calls "a testament to Google's newfound ability to make well-designed apps on iOS."

ZenithOptimedia revised its 2013 global ad spending forecast Monday, predicting that expenditures will climb 3.9% to $518 billion. That's down slightly from the 4.1% gain it initially forecast last December for the year. The shop reiterated that spending would pick up a bit in the following two years climbing 5% and 5.6% in 2014 and 2015 respectively. For the U.S., ZO left its ad spending forecast unchanged for this year, reiterating that it expects a gain of 3.5% for the year to a little more than $166 billion. The U.S. will also see modestly higher growth in the following two …

After 87 years on Madison Avenue, one of the agency's that has come to represent it -- WPP's Y&R -- is leaving the famed New York City street to discover a new neighborhood: Columbus Circle. "This is a historic day," says David Sable, Global CEO of Y&R. "But Madison Avenue is a state of mind, not a state of place. Today, the Northeast corner of 40th street and Madison Avenue is Young & Rubicam Way. And the 285 Marquee is coming with us and will adorn the caf in our new space. Since 1926, we have been definers of the …

Just as advertisers and agencies -- and television networks -- are starting to formulate budgets and projections for this year's upfront marketplace, an influential Wall Street analyst has updated his outlook for 2013, calling for relatively tepid growth in the overall advertising economy. "We expect advertising to grow by 1.2% again during 2013, improving towards a 3.2% growth rate during 2014," the analyst, Pivotal Research Group's Brian Wieser, writes in an equity research report sent to investors and the media this morning.