by Nina Lentini on Dec 10, 10:39 AM
Milt Weinstock has joined Tofutti Brands as chief marketing officer. Based in Cranford, N.J., Tofutti makes and sells dairy-free food products. Weinstock has been CMO at several food companies, including Sabra Hummus and Pretzel Chips. Earlier, he was EVP/global account director at Grey Worldwide, where his accounts included Dannon, ConAgra, Kraft Foods, P&G, M&M/Mars and Gerber.
by Mark Walsh on Dec 6, 8:54 AM
by Mark Walsh on Dec 4, 4:25 PM
by Nina Lentini on Dec 3, 9:03 AM
Factory 360, a full-service experiential marketing firm located in New York, has named Zack Ashley chief marketing officer, a new position. Prior to joining Factory 360, Ashley was head of marketing and communications at Addiction Worldwide, and PR & marketing director at CTZAR, a communications agency in Paris.
by Karl Greenberg on Nov 25, 2:37 PM
Jeep is putting its Cherokee crossover into the secret wilderness of Walter Mitty's life in the remake. National CineMedia (NCM) is part of a partnership between Jeep and 20th Century Fox around a co-branded campaign around the upcoming Ben Stiller movie that includes pre-roll, in-lobby, online, mobile and social media.
by Mark Walsh on Nov 21, 9:26 AM
by Mark Walsh on Nov 20, 2:52 PM
Facebook on Wednesday introduced updates for its Page Composer tool aimed at making it easier for page administrators to schedule posts and upload photos. The changes include shortened the process for scheduling a post from 12 to four steps and allowing admins to upload multiple images from their desktop or through new drag-and-drop features.
The new scheduling capabilities are available starting today, with the new photo features coming soon, according to Facebook. Read more in this
blog post.
by Karl Greenberg on Nov 20, 12:41 PM
Facebook has hired Michelle Morris U.S. lead for the auto vertical, reporting to Dan Creekmore, who heads the vertical. Based out of Facebook Detroit, she will work with auto manufacturers to help them use Facebook to build their brands and drive sales.
by Mark Walsh on Nov 19, 9:07 AM
by Karl Greenberg on Nov 18, 12:36 PM
NASCAR has hired former Dew Tour executive Kenny Mitchell to be managing director of brand and consumer marketing, the organization said. He will lead the company's overall brand direction and overseeing the strategic growth plans for several critical segments, including youth, millennial and multicultural. Mitchell, who will work out of NASCAR's Daytona Beach headquarters, will start on Monday, Dec. 2