Chrysler Group LLC is making a series of management changes to its leadership team. Effective immediately, Al Gardner is appointed President and CEO of the Chrysler Brand. Gardner was most recently Director of Chrysler Group's Southeast Business Center. He joined the company in 1986. Gardner replaces Saad Chehab who was named Chief Marketing Officer of Maserati S.p.A. worldwide.

Recreational vehcile company Airstream is adding a mobile app to support its "Live Riveted" campaign to tout its iconic aluminum travel trailers. The company says the iOS and Android app serves as a portal for users to engage with each other and the brand by sharing "riveting" aspects of their lives.

Under Armour has a new TV spot, "Under Armour Makes You Better," and new Winter Olympics uniforms for U.S. Speedskating, U.S. Bobsled and Canadian Snowboarding, including the evolutionary Long Track Speedskating skin developed in partnership with Lockheed Martin.

MTV and Major League Baseball has signed a multi-year, cross-platform programming partnership that puts athletes and celebrities across MTV's platforms. Boston Red Sox designated hitter and 2013 World Series MVP David Ortiz and Pittsburgh Pirates All-Star Centerfielder Andrew McCutchen will executive produce a new weekly, 30-episode series on MTV2, MTV's male-focused sibling network set to debut in April 2014.

Yahoo has cherry-picked talent from The New York Times again to bolster its editorial product. Matt Bai, former chief political correspondent for the Times Magazine has joined Yahoo News as national political columnist. His hiring follows on the heels of ex-Times tech columnist David Pogue signing on to lead consumer tech coverage at the Web portal. Megan Liberman, another Times veteran, was named Yahoo News editor-in-chief in September.

Android-based devices accounted for more than eight in 10 (81%) smartphones shipped in the third quarter, up from 75% a year ago, according to the latest data from research firm IDC. Apple’s iOS operating system, meanwhile, saw its market share shrink to 12.9% from 14.4% in the year-earlier period, despite a 26% increase in units shipped. The number of Windows Phone handsets shipped in the quarter nearly tripled to 9.5 million, helping the Microsoft platform to increase its market share to 3.6% from 2%. BlackBerry’s share, by contrast, fell to 1.7% from 4.1% on a 42% drop-off in shipments …

Underscoring its mobile ambitions, Facebook has joined the GSMA mobile trade group. The association of mobile operators and other industry companies oversees the GSM standard and operates the annual Mobile World Congress conference in Barcelona. In a statement to FierceWireless, Dan Rose, VP of partnerships at Facebook, that joining GSMA “reflects our focus on mobile and our continued desire to work closely and collaboratively with partners in the industry, and we look forward to playing an active role as a member.” Besides Facebook increasing business focus on mobile, the move also stems from its participation in Internet.org, the coalition …

Mentos may not seem like a natural sponsor for the “Hunger Games” sequel opening in theaters November 22. After all, Is Katniss Everdeen supposed to pop a breath mint and smile after knocking off her latest arena adversary? Maybe not. But in order to connect with the hit franchise’s young-skewing audience, Mentos is sponsoring a 10-part Web video series co-produced by Fandango and celebrity video site Young Hollywood that offers cast interviews, background on characters and plots, and fan contests in connection with the upcoming premiere of “The Hunger Games: Catching Fire.” The series will feature Mentos product placement throughout …

Italian pasta maker Barilla is taking steps to limit damage to its brand, after its chairman's remarks in September triggered an international furor and boycott efforts by gay rights organizations and supporters.