Twitter on Thursday introduced a version of the microblogging service optimized for Android tablets. The landscape view allowing users to tap the screen expand tweets on the right side to show photos, video and previews. Another top brings up full-screen views of media. The new app also lets people run Twitter with another app at the same time, so someone can read tweets, for example, while browsing the Web or streaming music or videos. It also includes a widget to bring Twitter content directly to a user’s tablet. “By logging in, you’ll see a more personalized experience where you can …

Ad retargeting platform AdRoll is on pace to top $100 million in revenue this year, the company said Thursday. That's double the $50 million annual run rate it announced in January, underscoring how AdRoll has benefited from rollout of the Facebook Exchange (FBX) a year ago.   AdRoll was one of eight initial ad partners for FBX, which allows marketers to target people within Facebook based on their Web surfing activity outside the social network. Facebook hasn’t specified how much revenue FBX is bringing in to date, but analysts expect it to become an increasingly important part of the …

DoubleVerify has rolled out a new product that takes aim at so-called "bot fraud."

Facebook today rolled out its updated analytics tool to all page owners on the social network after announcing the beta version in June. The new Page Insights breaks the People Talking About This (PTAT) metric into separate parts, renames the “virality” measure as “engagement rate,” creates a score card for positive and negative interactions, among other changes. Read more in this blog post.

Affiliates of CBS and Fox Broadcasting on Monday filed a new lawsuit in federal court in Utah against streaming TV service Aereo.

"Impeguh?" "What's an Impeguh? A kind of bird? A beautiful model?" Who else but Ron Burgundy, the hapless lousy anchorman played by Will Ferrell would ask that question? You know what Impeguh is, of course. Oh, let me fix the spelling: MPG, as in miles per gallon.

LinkedIn recently opened up its Sponsored Update ad unit widely to advertisers after testing it for months with beta partners including Lenovo. The professional networking site on Thursday touted results from a Lenovo campaign using the ad format that runs in LinkedIn users’ news feeds The China-based technology giant ran Sponsored Updates in May and June targeted to IT buyers and aimed at driving brand and product awareness as well as building its follower base on LinkedIn. The campaign was built around four themes: brand, thought leadership, products and external trends. One ad, for example, showed a black-and-white …