Real-Time Daily Editions for April 2014
Real-Time Daily - Wednesday, April 30, 2014
Cross-Screen Or Bust
Forrester Names PubMatic, Rubicon, DoubleClick 'Leaders' In SSP Field
Placemedia Taking Programmatic TV Local
CRM Agency Merkle Taps [x+1] For Data Management
PubMatic Shuffles, Expands APAC Leadership Team
Mondelez Launches Soccer Push, Real-Time Video Studio Partners With StickyAds For Access To European Inventory
What Will It Take To Get To RTB 2.0?
Real-Time Daily - Tuesday, April 29, 2014 Beefs Up DSP, Gives Buyers Access To Mobile, Video Inventory
Undertone Puts Viewability Center Stage, Rolls Out 'Cost Per Viewable Impression' Model
RadiumOne Drops Disgraced CEO
Labels Matter For Publishers In Programmatic
AudienceScience Taps Hochberg From AOL To Lead Data And Publisher Partnerships
Foursquare CEO Admits To Forging Boston Marathon Running Numbers
Public Ad Exchanges And The "Data Fault Line": A Multi-Screen Perspective
Matomy Launches SSP For Video Ads, Taps Vidible As Exchange
Gurbaksh Chahal Denies Hitting His Girlfriend 117 Times
Beliefnet Partners With Maxifier For Programmatic Selling
IPG's Hill Holliday In New Rentrak Ratings Accord
Mobile Spend, Traffic Grows, Advertisers Adopt Rich Media Units
Search Data Drives Strategy, Wells Fargo Advisors CMO Says
Real-Time Daily - Monday, April 28, 2014
Can Mobile, Video Save The Dying Banner?
Facebook To FAN Audience-Buying Fire, Set To Unveil Mobile Network
PubMatic To Launch SSP For Japanese Market
DataXu Taps DoubleVerify For Viewability Ratings, Fraud Protection
Demandbase Upgrades Platform With Support Of Mobile, Video
Video Propels Mobile Ads For Entertainment Industry
360i Builds Tool To Reverse-Engineer Search Quality Score
Mobile Measurement Tops Media Pros' Focus
The Future Of Marketing Data
Mobile Advertising: Drop Your Desktop Thinking And Focus On Integrated, Personal Ads
Real-Time Daily - Friday, April 25, 2014
DataXu Gets Creative, Acquires JasperLabs
Data-Driven Marketing Is Here, But Finding Talent And Pooling Data Remain As Hurdles
MediaMath Acquires Cookie-less Targeting Company Tactads
Interpublic Ups U.S. Ad Expansion Half A Point, Says Programmatic Has Hit The Brakes On Online Display
Number Of Mobile RTB Auctions Increased 132% In Q1
Taykey Rolls Out 'Academy' To Educate Real-Time Advertisers
TC Media Launches Programmatic Marketplace In Canada
Sightly Goes Local With New Video Ad Platform
RadiumOne CEO Chahal Reportedly Charged With Domestic Violence Battery
The Power Of Meta
Real-Time Daily - Thursday, April 24, 2014
The Ballooning Of Programmatic
Programmatic For Radio Catching On
The Reality Of RTB & Today's Mobile Ad Tech Landscape
The Trade Desk Adds Keyword Targeting To DSP Via Grapeshot
Hyperbabble Of The Day
ReactX Ends Beta, Lets Publishers Sell 'High Impact, Custom' Ads Via RTB
Amobee Taps Barker, Long To Grow European Operations
Mindshare Takes 'The Loop' Global
AKQA Watch Dogs Campaign Simulates Digital Footprint
Conde Nast, Radium One Pair Programmatic, Native Ads
Real-Time Daily - Wednesday, April 23, 2014
Available Inventory, Clicks And 'Premium' All Growing In Mobile
BrightRoll Bakes Nielsen, ComScore Ratings Into Platform, Taps BlueKai For Mobile Audience Targeting
UM's COO On RTB: If It's Not Programmatic, It's Manual, Not Premium
MediaMath Inks Deals With Major Video Supply Partners
The Rise of Private Marketplaces In Digital Video Advertising
Yieldex Dons Buy-Side Uniform, Launches Programmatic Direct Platform
Hyperbabble Of The Day
Xaxis Syncs Mobile Ads With Broadcast TV Hires 2 For Singapore Office
TransUnion, Rocket Fuel Team To Power Financial Service Campaigns On And Offline
Audience Measurement Firm Quantcast Taps Harper For London Office
Malaysia, Singapore Expected To Be Asia's Top RTB Markets In 2014
Real-Time Daily - Tuesday, April 22, 2014
The Ad Tech Industry's Push Toward Omni-
YP Embraces Programmatic, Taps OpenX To Sell Display Inventory
The Emerging Role Of The Independent Media Trader
Programmatic Video Ad Platform AnyClip Emerges From Stealth Mode
Where Programmatic And Native Intersect
GroupM Centralizes Biz Dev, Marketing, PR Under Tunnicliffe
Omnicom's Wren On Merger Hurdles: "There is No Plan B"
REVOLVING DOOR: Jonathan Kim Promoted To Digital Engineering Director At The Media Kitchen
Leveraging Big Data And Getting Personal With Cross-Pollination Marketing
Real-Time Daily - Monday, April 21, 2014
Smaato Says 'Automate More,' Gives Buyers 'Raw' Real-Time Data
Next-Generation Metrics: Assessing Brand Impact In A Cross-Screen World
AdRoll Raises $70M, Places Bets On Mobile, International Expansion
Publishers Can Use Programmatic To Regain Power
Rovio 'Gearing Up' For Programmatic Direct
NetProspex Survey Shows 84% Of Marketing Databases Have Bad Or Missing Data
Jana Mobile's Mobile Ad Platform Like Currency In Emerging Markets
Facebook Mobile Ad Net On Its Way
Real-Time Daily - Friday, April 18, 2014
'Real Time Good': PlowShare, Run Launch Programmatic Trading Desk For Non-Profits
WealthEngine Brings Big Data To Marketers Through BrightContext Acquisition
Twitter Offers App Install Ads, Uses MoPub To Go Beyond Tweets
The Coming Subprime Advertising Crisis
Salesforce Taps Datalogix For Offline Data
Bauer Media To 'Ramp Up' Programmatic Offering
IBM, Kenshoo Partner To Support Search Bid Management
How To Use Google +Post Ads
true[X] Media Appoints 3 Execs To Board
Big Data Is Like Sex
How Marketing Will Evolve Over The Next Six Years
Real-Time Daily - Thursday, April 17, 2014
EU Clicks Happen On Weekends, Purchases On Weekdays
Kantar Media Adds Hub For Media Planners Seeking 'Premium' Programmatic Inventory
What M&A Means For Programmatic Marketers
Mobile Exchange Vserv Debuts Full-Screen Search Ad Formats
Interpublic Group Paid No Income Tax For Five Years
ChoiceStream Highlights Impact Of News On Prices; Cost Of Spring-Related Ads Rise
Marketers Still Not Thinking Mobile-First
Mindshare In Weather Data Pact
Blab Predicts With 70% Accuracy Trending Topics 72 Hours In Advance
The Inevitability Of Viewability Should Be Driven By The Agency Buyer
Telefonica And Blackstone Launch Mobile Ad Exchange
Moontoast Building Social Media Campaigns For Pinterest Platform
Metrics Distract From Asking Who Is Being Targeted
« Previous Entries