Real-Time Daily Editions for April 2014
- Real-Time Daily - Wednesday, April 30, 2014
- Cross-Screen Or Bust
- Forrester Names PubMatic, Rubicon, DoubleClick 'Leaders' In SSP Field
- Placemedia Taking Programmatic TV Local
- CRM Agency Merkle Taps [x+1] For Data Management
- PubMatic Shuffles, Expands APAC Leadership Team
- Mondelez Launches Soccer Push, Real-Time Video Studio
- Adap.tv Partners With StickyAds For Access To European Inventory
- What Will It Take To Get To RTB 2.0?
- Real-Time Daily - Tuesday, April 29, 2014
- Simpli.fi Beefs Up DSP, Gives Buyers Access To Mobile, Video Inventory
- Undertone Puts Viewability Center Stage, Rolls Out 'Cost Per Viewable Impression' Model
- RadiumOne Drops Disgraced CEO
- Labels Matter For Publishers In Programmatic
- AudienceScience Taps Hochberg From AOL To Lead Data And Publisher Partnerships
- Foursquare CEO Admits To Forging Boston Marathon Running Numbers
- Public Ad Exchanges And The "Data Fault Line": A Multi-Screen Perspective
- Matomy Launches SSP For Video Ads, Taps Vidible As Exchange
- Gurbaksh Chahal Denies Hitting His Girlfriend 117 Times
- Beliefnet Partners With Maxifier For Programmatic Selling
- IPG's Hill Holliday In New Rentrak Ratings Accord
- Mobile Spend, Traffic Grows, Advertisers Adopt Rich Media Units
- Search Data Drives Strategy, Wells Fargo Advisors CMO Says
- Real-Time Daily - Monday, April 28, 2014
- Can Mobile, Video Save The Dying Banner?
- Facebook To FAN Audience-Buying Fire, Set To Unveil Mobile Network
- PubMatic To Launch SSP For Japanese Market
- DataXu Taps DoubleVerify For Viewability Ratings, Fraud Protection
- Demandbase Upgrades Platform With Support Of Mobile, Video
- Video Propels Mobile Ads For Entertainment Industry
- 360i Builds Tool To Reverse-Engineer Search Quality Score
- Mobile Measurement Tops Media Pros' Focus
- The Future Of Marketing Data
- Mobile Advertising: Drop Your Desktop Thinking And Focus On Integrated, Personal Ads
- Real-Time Daily - Friday, April 25, 2014
- DataXu Gets Creative, Acquires JasperLabs
- Data-Driven Marketing Is Here, But Finding Talent And Pooling Data Remain As Hurdles
- MediaMath Acquires Cookie-less Targeting Company Tactads
- Interpublic Ups U.S. Ad Expansion Half A Point, Says Programmatic Has Hit The Brakes On Online Display
- Number Of Mobile RTB Auctions Increased 132% In Q1
- Taykey Rolls Out 'Academy' To Educate Real-Time Advertisers
- TC Media Launches Programmatic Marketplace In Canada
- Sightly Goes Local With New Video Ad Platform
- RadiumOne CEO Chahal Reportedly Charged With Domestic Violence Battery
- The Power Of Meta
- Real-Time Daily - Thursday, April 24, 2014
- The Ballooning Of Programmatic
- Programmatic For Radio Catching On
- The Reality Of RTB & Today's Mobile Ad Tech Landscape
- The Trade Desk Adds Keyword Targeting To DSP Via Grapeshot
- Hyperbabble Of The Day
- ReactX Ends Beta, Lets Publishers Sell 'High Impact, Custom' Ads Via RTB
- Amobee Taps Barker, Long To Grow European Operations
- Mindshare Takes 'The Loop' Global
- AKQA Watch Dogs Campaign Simulates Digital Footprint
- Conde Nast, Radium One Pair Programmatic, Native Ads
- Real-Time Daily - Wednesday, April 23, 2014
- Available Inventory, Clicks And 'Premium' All Growing In Mobile
- BrightRoll Bakes Nielsen, ComScore Ratings Into Platform, Taps BlueKai For Mobile Audience Targeting
- UM's COO On RTB: If It's Not Programmatic, It's Manual, Not Premium
- MediaMath Inks Deals With Major Video Supply Partners
- The Rise of Private Marketplaces In Digital Video Advertising
- Yieldex Dons Buy-Side Uniform, Launches Programmatic Direct Platform
- Hyperbabble Of The Day
- Xaxis Syncs Mobile Ads With Broadcast TV
- Adap.tv Hires 2 For Singapore Office
- TransUnion, Rocket Fuel Team To Power Financial Service Campaigns On And Offline
- Audience Measurement Firm Quantcast Taps Harper For London Office
- Malaysia, Singapore Expected To Be Asia's Top RTB Markets In 2014
- Real-Time Daily - Tuesday, April 22, 2014
- The Ad Tech Industry's Push Toward Omni-
- YP Embraces Programmatic, Taps OpenX To Sell Display Inventory
- The Emerging Role Of The Independent Media Trader
- Programmatic Video Ad Platform AnyClip Emerges From Stealth Mode
- Where Programmatic And Native Intersect
- GroupM Centralizes Biz Dev, Marketing, PR Under Tunnicliffe
- Omnicom's Wren On Merger Hurdles: "There is No Plan B"
- REVOLVING DOOR: Jonathan Kim Promoted To Digital Engineering Director At The Media Kitchen
- Leveraging Big Data And Getting Personal With Cross-Pollination Marketing
- Real-Time Daily - Monday, April 21, 2014
- Smaato Says 'Automate More,' Gives Buyers 'Raw' Real-Time Data
- Next-Generation Metrics: Assessing Brand Impact In A Cross-Screen World
- AdRoll Raises $70M, Places Bets On Mobile, International Expansion
- Publishers Can Use Programmatic To Regain Power
- Rovio 'Gearing Up' For Programmatic Direct
- NetProspex Survey Shows 84% Of Marketing Databases Have Bad Or Missing Data
- Jana Mobile's Mobile Ad Platform Like Currency In Emerging Markets
- Facebook Mobile Ad Net On Its Way
- Real-Time Daily - Friday, April 18, 2014
- 'Real Time Good': PlowShare, Run Launch Programmatic Trading Desk For Non-Profits
- WealthEngine Brings Big Data To Marketers Through BrightContext Acquisition
- Twitter Offers App Install Ads, Uses MoPub To Go Beyond Tweets
- The Coming Subprime Advertising Crisis
- Salesforce Taps Datalogix For Offline Data
- Bauer Media To 'Ramp Up' Programmatic Offering
- IBM, Kenshoo Partner To Support Search Bid Management
- How To Use Google +Post Ads
- true[X] Media Appoints 3 Execs To Board
- Big Data Is Like Sex
- How Marketing Will Evolve Over The Next Six Years
- Real-Time Daily - Thursday, April 17, 2014
- EU Clicks Happen On Weekends, Purchases On Weekdays
- Kantar Media Adds Hub For Media Planners Seeking 'Premium' Programmatic Inventory
- What M&A Means For Programmatic Marketers
- Mobile Exchange Vserv Debuts Full-Screen Search Ad Formats
- Interpublic Group Paid No Income Tax For Five Years
- ChoiceStream Highlights Impact Of News On Prices; Cost Of Spring-Related Ads Rise
- Marketers Still Not Thinking Mobile-First
- Mindshare In Weather Data Pact
- Blab Predicts With 70% Accuracy Trending Topics 72 Hours In Advance
- The Inevitability Of Viewability Should Be Driven By The Agency Buyer
- Telefonica And Blackstone Launch Mobile Ad Exchange
- Moontoast Building Social Media Campaigns For Pinterest Platform
- Metrics Distract From Asking Who Is Being Targeted
