Real-Time Daily Editions for May 2015
Real-Time Daily - Friday, May 29, 2015
With Home Address Identification, Reveelz Takes Targeting Too Far
Programmatic TV Budgets To Rise From 4% To 17% By 2019
In Programmatic, Less Is Now More
Useful Vs. Creepy: The Jury Is Still Out
Canadian Agencies Upping Programmatic Video Spend
Altitude Partners With Integral, Introduces Real-Time Fraud Prevention Tech
How Search Will Capitalize On Wearable Devices, Internet Of Things
Digilant Opens Office In Italy, Taps Malaud As Country Manager
Google Releases Ad Targeting AdMob Tools
Twitter Debuts Audience Insights To Aid Advertisers
Rentrak Promotes Rubik, Analytics Platform For Advertisers
Real-Time Daily - Thursday, May 28, 2015
Is The Novelty Of Programmatic Wearing Off?
Data-Driven Spending Grows Despite Tempered Expectations
VivaKi, Post-Reshuffle
The Evolution Of The Agency Biz Is Clearer Than You Might Think Taps OpenX For Programmatic Selling
Data Suggests Popularity Of Banking Apps
AppLift Acquires Mobile DSP Bidstalk
U.S. Publisher Coalitions Get Scale With Their Titles
ID Media Identifies New Chief, Armstrong Succeeds Fantom
This Ad Blocker Blocks Ads With...Award Winning Ads
Marin Optimization Tool Answers 'How Much Do I Bid?' Per Search Campaigns
Bing Images Adds 'How Old' Feature
Real-Time Daily - Wednesday, May 27, 2015
The Catch-22 Of Programmatic In-Housing
The Ace Up Its Sleeve: AOL Used Programmatic Tech As Key Bargaining Chip With Verizon
Nielsen Scoops Up Neuromarketing Research Firm Innerscope
Why Doesn't My PMP Work?
Ubimo Raises $7.5M For Self-Serve Programmatic Platform
Xaxis On Programmatic Audio: It's Getting 'Massive Scale'
Mobile Revenue Forecast: Commerce, $600 Billion; Advertising, $85 billion
Netmining Partners With Moat For Analytics
Nearby Ads Serving Dynamic In Mobile Apps: A Pipe Dream Or Reality?
Why Native Advertising Is Superior To Previous Advertorials
NBCU Taps Colella As SVP, Advanced Ad Products
Real-Time Daily - Tuesday, May 26, 2015
Real-Time With Cox Media's Zeigler On 'Programmatic TV'
Ex-Nexage CEO Cormier Joins Millennial Media As COO
Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address
Lotame Eyes APAC Marketers, Adds Eyeota Data To Platform
Sharethrough Taps Nudge For Audience Attention Metrics
Programmatic Efficient, Effective, Economical
The Role Of Mobile In The Omnichannel Purchase Journey
Real-Time Daily - Friday, May 22, 2015
Marketers Investing In More Audience Data; Expenditure Up 37% In U.S.
Sizmek Partners With Retailigence For Real-Time Data On Brick-And-Mortar Inventory
Magnetic Acquires MyBuys, Raises $25 Million Equity Round
Blinkx Losses Sound Warning Bell On Online Video Advertising
Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age
The Internet of Things: Wearable Payments a Tap Away
Omnicom's Annalect Named 'Smart Data Agency Of The Year'
Cross-Platform Ad Campaigns Add Millions To Audience Reach
Mozilla To Let Advertisers Target Firefox Users Based On Browsing History
Most People Doubt Web Companies Will Keep Data Private
Ad Injection Could Be The New Ad Fraud
The Not-So-Common Currency for TV & Video
Real-Time Daily - Thursday, May 21, 2015
Centro Succeeds By Addressing Agency Pain Points, Raises $30 Million To Address Many More
Netflix Does Programmatic In-House Because They Can
Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age
Programmatic Ad Spend Booms, Fueled By Retail
Agencies, Marketers, Buyers And Sellers Arm Wrestle Over Programmatic
AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37%
'NYT' Not Selling Home Page Programmatic Ads - Yet
Target Takes Programmatic Aim At Premium Video Marketplace
Big Brand Dollars Headed For Programmatic
Turn Asks Judge To Send 'Supercookie' Lawsuit To Arbitration
Retailers Driving Programmatic Business
Twitter, Google Strike Deal That Drives Leads, Reads
NYTimes: Programmatic Could Handle Homepage Takeovers
The 'Hottest' Pre-IPO Ad Tech Startups
Blinkx Losses Sound Warning Bell On Online Video Advertising
Real-Time Daily - Wednesday, May 20, 2015
Programmatic TV Following Its Own Path
Buyers Share How Much They Are Spending In Programmatic - Whatever 'Programmatic' Means
Turn Adds DoubleVerify's Pre-Bid Data To Platform
Tran Joins Teads As SVP Of Programmatic, Mobile
Google Has Been Secretly Fighting Ad Fraud
Breakthrough As Advertisers Pay The Same For Print As Digital At The 'Times'
'The Flash Boys' Guide To Programmatic Deal-Making
Big Brand Dollars Headed For Programmatic
Exact Audience Targeting And Validation Are Keys To Digital Brand Advertising
Influencer Marketing Is Not Programmatic - And That's Just Fine
Mad Men, 2065
Real-Time Daily - Tuesday, May 19, 2015
'Malware Score' Comes To Pixalate's RTB Seller Index; OpenX Tops Google
Real-Time TV Analytics Firm Raises $22M
Business Insider Launches Publishing Trading Desk
Programmatic Automation Will Create Jobs, Just Like Spreadsheets Did
New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement
Mobile Service Providers Move To Block Advertising
Battle Of The Ages: The Digital vs.Traditional Media Debate
Lotame Taps Popov As APAC Head Of Platform
Breakthrough As Advertisers Pay The Same For Print As Digital At The 'Times'
Surprising Ways To Ruin Digital Advertising Strategy
London's Blnkx Heads Toward Video Only Business
'Financial Times' Introduces Ad Rates By The Hour
ANA Members: Media Rebates A 'Hot Topic,' Increased Pressure To Lower Agency Comp
Real-Time Daily - Monday, May 18, 2015
Following Sale To Verizon, AOL Ups Mobile Ad Tech Game
Baidu Invests 'Millions' In Content Ad Platform Taboola
Mobile Service Providers Move To Block Advertising
London's Blnkx Heads Toward Video Only Business
The Validating Effects Of Verizon's AOL Bid
Comcast Revamps Set-Top Data As NBCU Audience Platform
Samih Fadli Becomes Razorfish Global's First Chief Intelligence Officer
Programmatic Media Can Transform Local Marketing
How Programmatic Can Amplify Your TV Buys
Real-Time Daily - Friday, May 15, 2015
'Mobile Viewability' Picks Up Steam Following MRC's Interim Guidance
Verizon-AOL Deal Fueled By Data
Sizmek Buys Mobile DSP StrikeAd For $11.7 Million
Jivox's New Tech Creates Ads On The Spot
Real-Time Data Platform Ekho Raises $1.2 Million
SC Johnson Switches $600m Global Media Buying Account From WPP To PHD
Placemedia Names Raleigh Chief Commercial Officer
Rosetta Teams With IBM to Launch Marketing Platform
54% of Location-Targeted Mobile Ads Off By More Than Half a Mile
comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers
Mobile Marketing Complexity Shouldn't Scare Brands Away
Serving Native
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