Real-Time Daily Editions for May 2015
- Real-Time Daily - Friday, May 29, 2015
- With Home Address Identification, Reveelz Takes Targeting Too Far
- Programmatic TV Budgets To Rise From 4% To 17% By 2019
- In Programmatic, Less Is Now More
- Useful Vs. Creepy: The Jury Is Still Out
- Canadian Agencies Upping Programmatic Video Spend
- Altitude Partners With Integral, Introduces Real-Time Fraud Prevention Tech
- How Search Will Capitalize On Wearable Devices, Internet Of Things
- Digilant Opens Office In Italy, Taps Malaud As Country Manager
- Google Releases Ad Targeting AdMob Tools
- Twitter Debuts Audience Insights To Aid Advertisers
- Rentrak Promotes Rubik, Analytics Platform For Advertisers
- Real-Time Daily - Thursday, May 28, 2015
- Is The Novelty Of Programmatic Wearing Off?
- Data-Driven Spending Grows Despite Tempered Expectations
- VivaKi, Post-Reshuffle
- The Evolution Of The Agency Biz Is Clearer Than You Might Think
- Patch.com Taps OpenX For Programmatic Selling
- Data Suggests Popularity Of Banking Apps
- AppLift Acquires Mobile DSP Bidstalk
- U.S. Publisher Coalitions Get Scale With Their Titles
- ID Media Identifies New Chief, Armstrong Succeeds Fantom
- This Ad Blocker Blocks Ads With...Award Winning Ads
- Marin Optimization Tool Answers 'How Much Do I Bid?' Per Search Campaigns
- Bing Images Adds 'How Old' Feature
- Real-Time Daily - Wednesday, May 27, 2015
- The Catch-22 Of Programmatic In-Housing
- The Ace Up Its Sleeve: AOL Used Programmatic Tech As Key Bargaining Chip With Verizon
- Nielsen Scoops Up Neuromarketing Research Firm Innerscope
- Why Doesn't My PMP Work?
- Ubimo Raises $7.5M For Self-Serve Programmatic Platform
- Xaxis On Programmatic Audio: It's Getting 'Massive Scale'
- Mobile Revenue Forecast: Commerce, $600 Billion; Advertising, $85 billion
- Netmining Partners With Moat For Analytics
- Nearby Ads Serving Dynamic In Mobile Apps: A Pipe Dream Or Reality?
- Why Native Advertising Is Superior To Previous Advertorials
- NBCU Taps Colella As SVP, Advanced Ad Products
- Real-Time Daily - Tuesday, May 26, 2015
- Real-Time With Cox Media's Zeigler On 'Programmatic TV'
- Ex-Nexage CEO Cormier Joins Millennial Media As COO
- Israeli Startup Develops Foolproof Ad Addressability, Uses Your Actual Address
- Lotame Eyes APAC Marketers, Adds Eyeota Data To Platform
- Sharethrough Taps Nudge For Audience Attention Metrics
- Programmatic Efficient, Effective, Economical
- The Role Of Mobile In The Omnichannel Purchase Journey
- Real-Time Daily - Friday, May 22, 2015
- Marketers Investing In More Audience Data; Expenditure Up 37% In U.S.
- Sizmek Partners With Retailigence For Real-Time Data On Brick-And-Mortar Inventory
- Magnetic Acquires MyBuys, Raises $25 Million Equity Round
- Blinkx Losses Sound Warning Bell On Online Video Advertising
- Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age
- The Internet of Things: Wearable Payments a Tap Away
- Omnicom's Annalect Named 'Smart Data Agency Of The Year'
- Cross-Platform Ad Campaigns Add Millions To Audience Reach
- Mozilla To Let Advertisers Target Firefox Users Based On Browsing History
- Most People Doubt Web Companies Will Keep Data Private
- Ad Injection Could Be The New Ad Fraud
- The Not-So-Common Currency for TV & Video
- Real-Time Daily - Thursday, May 21, 2015
- Centro Succeeds By Addressing Agency Pain Points, Raises $30 Million To Address Many More
- Netflix Does Programmatic In-House Because They Can
- Ratings vs. Reactions: Measuring Ad Effectiveness In The Digital Age
- Programmatic Ad Spend Booms, Fueled By Retail
- Agencies, Marketers, Buyers And Sellers Arm Wrestle Over Programmatic
- AdRoll Updates Bidding Algorithm, Claims Viewability Jumps 37%
- 'NYT' Not Selling Home Page Programmatic Ads - Yet
- Target Takes Programmatic Aim At Premium Video Marketplace
- Big Brand Dollars Headed For Programmatic
- Turn Asks Judge To Send 'Supercookie' Lawsuit To Arbitration
- Retailers Driving Programmatic Business
- Twitter, Google Strike Deal That Drives Leads, Reads
- NYTimes: Programmatic Could Handle Homepage Takeovers
- The 'Hottest' Pre-IPO Ad Tech Startups
- Blinkx Losses Sound Warning Bell On Online Video Advertising
- Real-Time Daily - Wednesday, May 20, 2015
- Programmatic TV Following Its Own Path
- Buyers Share How Much They Are Spending In Programmatic - Whatever 'Programmatic' Means
- Turn Adds DoubleVerify's Pre-Bid Data To Platform
- Tran Joins Teads As SVP Of Programmatic, Mobile
- Google Has Been Secretly Fighting Ad Fraud
- Breakthrough As Advertisers Pay The Same For Print As Digital At The 'Times'
- 'The Flash Boys' Guide To Programmatic Deal-Making
- Big Brand Dollars Headed For Programmatic
- Exact Audience Targeting And Validation Are Keys To Digital Brand Advertising
- Influencer Marketing Is Not Programmatic - And That's Just Fine
- Mad Men, 2065
- Real-Time Daily - Tuesday, May 19, 2015
- 'Malware Score' Comes To Pixalate's RTB Seller Index; OpenX Tops Google
- Real-Time TV Analytics Firm iSpot.tv Raises $22M
- Business Insider Launches Publishing Trading Desk
- Programmatic Automation Will Create Jobs, Just Like Spreadsheets Did
- New Platforms, Including BrightRoll, Plug Into Placed For In-Store Measurement
- Mobile Service Providers Move To Block Advertising
- Battle Of The Ages: The Digital vs.Traditional Media Debate
- Lotame Taps Popov As APAC Head Of Platform
- Breakthrough As Advertisers Pay The Same For Print As Digital At The 'Times'
- Surprising Ways To Ruin Digital Advertising Strategy
- London's Blnkx Heads Toward Video Only Business
- 'Financial Times' Introduces Ad Rates By The Hour
- ANA Members: Media Rebates A 'Hot Topic,' Increased Pressure To Lower Agency Comp
- Real-Time Daily - Monday, May 18, 2015
- Following Sale To Verizon, AOL Ups Mobile Ad Tech Game
- Baidu Invests 'Millions' In Content Ad Platform Taboola
- Mobile Service Providers Move To Block Advertising
- London's Blnkx Heads Toward Video Only Business
- The Validating Effects Of Verizon's AOL Bid
- Comcast Revamps Set-Top Data As NBCU Audience Platform
- Samih Fadli Becomes Razorfish Global's First Chief Intelligence Officer
- Programmatic Media Can Transform Local Marketing
- How Programmatic Can Amplify Your TV Buys
- Real-Time Daily - Friday, May 15, 2015
- 'Mobile Viewability' Picks Up Steam Following MRC's Interim Guidance
- Verizon-AOL Deal Fueled By Data
- Sizmek Buys Mobile DSP StrikeAd For $11.7 Million
- Jivox's New Tech Creates Ads On The Spot
- Real-Time Data Platform Ekho Raises $1.2 Million
- SC Johnson Switches $600m Global Media Buying Account From WPP To PHD
- Placemedia Names Raleigh Chief Commercial Officer
- Rosetta Teams With IBM to Launch Marketing Platform
- 54% of Location-Targeted Mobile Ads Off By More Than Half a Mile
- comScore, Nielsen Battle Over Estimates: Not Users, But Advertisers
- Mobile Marketing Complexity Shouldn't Scare Brands Away
- Serving Native
