Real-Time Daily Editions for May 2015
- Real-Time Daily - Thursday, May 14, 2015
- Data-Driven Trading And The Turning Tides Of TV
- Videology Sees Programmatic Mobile Video Campaigns Jump 81% In Q1
- Verizon's, AOL's Data Trove
- Centro Unveils Cross-Channel DSP For Regional Marketers
- 54% of Location-Targeted Mobile Ads Off By More Than Half a Mile
- Cross-Screen Marketing Tech Firm Tapad Raises $18.5M
- Rocket Fuel Rejects Gravity4's Unsolicited Bid
- Turner Powers Digital Ad Campaigns Via Turner Data Cloud
- NEW! Realtor.com Launches Massive Brand Campaign Starring Elizabeth Banks
- Verizon-AOL Deal Fueled By Data
- Real-Time Daily - Wednesday, May 13, 2015
- Public Ad Tech Firms Ride Waves Of AOL-Verizon Deal
- Industry Reacts To Verizon's $4.4 Billion AOL Purchase
- Why It's Time to Step On The Scale
- TubeMogul Stock Rises As Company Reports $30.3M Q1 Revenue, Ups Full-Year Outlook
- The Mother of All Disruption
- Millennial Media Promises Full Viewability For Mobile In-App Campaigns
- Mobile Advertising Has A Measurement Problem
- Fraud Ad List Unveiled At IAB
- Magnetic, TripleLift Partner For Intent-Based Native Ads
- IAB Launches Data Program To Aid Digital, Marketing Execs
- Ad Industry Opposes Illinois Data Breach Bill
- What Verizon's Cooking May Need A Pinch of AOL
- Verizon's Takeover Of AOL Raises 'Urgent Privacy Concerns,' Advocacy Group Says
- Real-Time Daily - Tuesday, May 12, 2015
- Calling All Video Ad-Buying Humans: You Should View This
- 33Across Unveils 'Bot-Free, Fully Viewable' Marketplace
- Ad Tech M&A: A Win-Win For Advertisers
- Rubicon Project Rolls Out Self-Serve 'Programmatic Direct' Platform For Sellers
- Stop Putting All Your Focus On Viewability
- AOL + Verizon = Scale Of Google, Facebook
- Mobile Advertising Has A Measurement Problem
- Cadreon, TubeMogul Partnering On TV Automation Platform
- Movable Ink, Olapic Partner To Bring Real-Time UGC To Email Ads
- Former Datacratic CEO Prudhomme Joins Index Exchange
- Mondelez To Offer 'Buy Now' Button On Cadbury Ads
- What Verizon's Cooking May Need A Pinch of AOL
- Viewability Proves Mobile And Video Go Hand In Hand
- Real-Time Daily - Monday, May 11, 2015
- Google Deems 54% Of Video Ads Viewable, Notes US Trails Other Countries
- PowerLinks, Unruly Team For Programmatic Native Video
- YuMe To Launch Video DSP This Quarter
- Mondelez To Offer 'Buy Now' Button On Cadbury Ads
- So This Media Director Walks Into A Publishing Summit
- Demystifying The Use Of TV Audience Data: A Call For Standardization
- Screenvision Predicts Growth Of In-Theater Ads, Launches Ad-Targeting Tool
- Google Expands Ad Industry Dominance, Facebook Catching Up
- 20% of Marketers Use Behavioral Targeting in Email
- Challenger Start-Ups -- The New Answer To Mega Brands Culling Back To Mega Agencies?
- Real-Time Daily - Friday, May 8, 2015
- Real-Time Audience Targeting, Coming Soon To A Theater Near You
- Gravity4 Bids $350 Million To Buy Ad Tech Firm Rocket Fuel
- Current Viewability Standards Are Useless
- Placemedia Rolls Out 'Programmatic Upfront' For TV
- Demystifying The Use Of TV Audience Data: A Call For Standardization
- AOL Revs Up, Programmatic Fuels Growth
- Pre-Roll Video Via Programmatic Rises 500% YoY
- Retailers Investing In Programmatic, But Analytics Remain Fragmented
- Banjo Raises $100M to Expand Real-Time Social Networking
- How Programmatic Influences Customer Journeys
- As Digital Shops Grapple With Tough Issues, Clients Want Agencies To Be Trend Experts
- Facebook Bows New Native Ad Tools For Audience Network
- Real-Time Daily - Thursday, May 7, 2015
- A Real Math Man: Forensiq Taps 'Experimental Physics' Doc Andrews As Chief Scientist
- Nielsen Launches Multi-Touch Attribution Offering
- Facebook, IBM Partner For Ad Targeting, Personalized Brand Experience
- How Programmatic Influences Customer Journeys
- How Bots Take a Bite Out of Bottom Lines
- Time & Location Bump Supply & Demand
- Yes Virginia, Mobile Banner Ads Really Can Drive Bricks and Mortar Sales
- Big Spaceship To Teach Industry Interns About Analytics-Social Media Ties
- For Best Results: Big Data, Meet Media Research
- Real-Time Daily - Wednesday, May 6, 2015
- Media Buyers Plan To Spend 46% Of Digital Budget Via Programmatic This Year
- comScore Buys Proximic To Bolster Pre-Bid Data Insight
- No, Programmatic Isn't Killing The Creative
- TubeMogul Plugs Into Programmatic DOOH Inventory In Australia
- Internet of Things' True Promise Is Real-Time Digital Marketing
- Ad Server Adzerk Expands To Programmatic With SSP Launch, Plugs Into Index Exchange
- RetailMeNot, Swirl Partner for Big Beaconing at Retail
- Atwood Joins DataXu As SVP, North American Sales
- Juice Mobile Adds Krux Audience Segments To Programmatic Direct Platform
- Google AdWords Announces Tools, Formats For Search, Display
- Weve To Focus On Programmatic And Beacons
- Real-Time Daily - Tuesday, May 5, 2015
- Viewability Crowd: Meet The 'Loaded Ad'
- Brought To You By The Consumers: TripleLift, Sticky Uncover Preferred Native Ad Disclosures
- The View From Here
- MRC Weighs In On Mobile 'Viewability,' Adds 'Loaded Ad' Criterion
- Gannett: Personalization, Data Capture Will Drive Growth For Premium Publishers
- Gravity4 Buys adX Search To Take On Oracle, Salesforce
- Internet of Things' True Promise Is Real-Time Digital Marketing
- Drawbridge Strikes Deals With Datalogix And LiveRamp To Link Online, Offline Activity
- Fullscreen Acquires A Social Media Studio
- Google DoubleClick Revises Its Approach To Creative Ad Development
- GroupM Has Rebranded Its Interaction Platform, Now Called GroupM Connect
- Tremor Adds Linear TV Inventory To Platform
- Digilant Taps Integral For Pre-Bid Measurement Tech
- Real-Time Daily - Monday, May 4, 2015
- Programmatic Mobile Video Getting Its Legs
- Viacom Move To Audience-Based Metrics Pays Off
- The Ad-Tech Wave Is Gonna Crash
- Video Tech Kick-Starts More TV Viewing
- LinkedIn Stock Falls 20%: Programmatic Part Of Reason Why?
- Moneyball 2.0
- Talklocal Turns To Technology To Further Automate Service Requests
- SMG, ZenithOptimedia Combine Programmatic Trading Desks
- Technology Fails. Get Used To It
- Lawmakers Struggle With Data Breach Proposals
- Who Will Be Crowned King In The Evolving Video Media World?
- Talking Head Vs. ISIS Beheading
- Mobile Driving Majority Of Page Views, But Revenue Not Following Suit
- Real-Time Daily - Friday, May 1, 2015
- Sales Staff Getting The Hang Of Programmatic
- Twitter Shells Out $533 Million To Buy Ad Tech Firm TellApart
- Operationalizing Programmatic: Three Challenge Areas
- DCN's Kint To Publishers: Don't Lose Sight Of Content As Audience-Buying Takes Over
- Salesforce.com Suitor Speculation: Google?
- Cablevision To Launch Data Tool To Optimize TV Campaigns
- Fox News Channel: Programmatic Now A Huge Part Of Revenue
- Yahoo's BrightRoll Doubles Down On Mobile Video
- Who Will Be Crowned King In The Evolving Video Media World?
- Multimillion-Dollar Annual Cost Of Programmatic Platforms Could Slow Industry Growth
