Real-Time Daily Editions for January 2016
Real-Time Daily - Friday, Jan. 15, 2016
A Conversation With PlaceIQ's CEO Duncan McCall
Rocket Fuel Hires New CMO, Ups Programmatic TV Efforts
Mediaocean Buys Aussie Software Provider Of Ad Financial Tech
Publishers Aren't Panicking Over Ad Blocking Threat
Is Snapchat Looking To Pick Up An Ad Tech Co.?
Why Ad Tech Should Worry About The Rise Of Marketing Tech
Varick Violated Privacy Code, Watchdog Says
Real-Time Daily - Thursday, Jan. 14, 2016
FT Names Elli Papadaki Global Head Of Programmatic Sales
Pangis Becomes Xaxis COO -- And Most Powerful Woman In Programmatic
Sizmek Earns Desktop, Mobile Web And In-App MRC Accreditation
GroupM's Rob Norman: "Less Demand For Bad Media Supply"
WideOrbit's WO Programmatic Adds Deal ID Support
ConvertMedia Adds More Than 100 Premium Publishers to Proprietary Video SSP
App Annie Raises $63M, Adds New Board Member
How To Use Real-Time Data In Marketing Campaigns
Clarification: Smart AdServer
Leveraging Moment Marketing To Drive Real Value
Mobile Programmatic -- The Big Question Nobody Is Asking
IAB UK Survey Finds Advertisers Don't Understand Programmatic
Real-Time Daily - Wednesday, Jan. 13, 2016
MediaMath Launches Helix, Proprietary Data Business
IAB Tech Lab Releases Protocols For OpenRTB
Gruner + Jahr Marketing Arm Will Use PubMatic To Power Mobile Ads
SpotX Announces Plans To Expand In Asia, Hires New JAPAC Managing Director
Smart AdServer, Adsquare Partner To Help Publishers Segment Audiences
Yahoo Canada Partners With Soho Media Solutions For Event-Triggered Ads
IAB UK Survey Finds Advertisers Don't Understand Programmatic
Flashtalking Acquires Encore Media Metrics
Introducing The BAM Index: Better Measure Of Bidder Potential
Google Branches Programmatic Into Other Ad Media In 2016
Mobile Programmatic -- The Big Question Nobody Is Asking
Real-Time Daily - Tuesday, Jan. 12, 2016
Turn Off Your Blockers (Or Maybe You Shouldn't)
The Challenges For Programmatic TV
Blab Upgrades Its Predictive Social Intelligence Platform
Yahoo Takes On Ad Fraud
European SSP Improve Digital Launches Guaranteed Programmatic Product
Mac Delaney Building Programmatic Practice At Merkle
Programmatic Is Finally Defining What's 'Premium'
Facebook Expands Audience Network To Mobile Ad Placements
Real-Time Daily - Monday, Jan. 11, 2016
Portrait of A Young Man As An Ad Blocker
Appodeal Gets $3M To Grow Mobile App Programmatic Solution
Barons Media Bows Supply-Side Platform
What's Ad Blocking Really All About?
Ad Blocking Likely To Push Native Ahead This Year
European SSP Improve Digital Launches Guaranteed Programmatic Product
Real-Time Daily - Friday, Jan. 8, 2016
Survey: More Than 80% Of Publishers Use Programmatic To Sell Advertising
CNBC Goes Behind Yahoo's Troubled Ad Business
Dailymotion Exchange Partners With Adform To Expand Cross-Platform Strategies
Facebook Exits Ad-Serving To Focus On Buy/Sell-Side
4C Adds Display, Search Campaign Management To Programmatic Product
Facebook Touts $1 Bil Annaul Run Rate For FAN In Q4
Warner Bros. Tests Programmatic Video
Real-Time Daily - Thursday, Jan. 7, 2016
Triton Digital and Audio.Ad Partner To Serve Programmatic Audio In Latin America
TubeMogul Hires Sales & Engineering Executives
How Publishers And Ad-Tech Companies Can Stem Ad Blocking
Local Broadcast Trade Group Launches Programmatic TV Guidelines
Harmelin Media Takes Programmatic In-House
AudienceXpress Launches 'Self-Serve' Programmatic TV
Inside Forbes: From 'Original Sin' To Ad Blockers -- And What The Future Holds
Real-Time Daily - Wednesday, Jan. 6, 2016
#PTVishere, Just Ask DISH and Glenfiddich
Local Broadcast Trade Group Launches Programmatic TV Guidelines
Zynga, Rubicon Partner On Tradable Programmatic Direct
AdsNative Names New CRO
Fullscreen Deal Gives GroupM Exclusive Access To Influencer Data
Real-Time Daily - Tuesday, Jan. 5, 2016
AOL Mobile Chief Chad Gallagher Says First-Party Data Is Absolutely Essential
Time Inc.'s 'Real Time' Ad Product Gives Brands Exposure To Its Social Audiences
GroupM Appoints Two New Execs In Asia
More Marketers Offer Perks For Watching Ads
Programmatic TV Remains A Mixed Bag Despite Deeper Supply Pool
Decoding Facebook's News Feed Algorithm
Majority of Media Buyers Want Ability to Buy Rich Media and In-Stream Video Programmatically
Real-Time Daily - Monday, Jan. 4, 2016
Finding New Audiences For Marketers WIll Involve Mobile Prospecting
Mobile Ad Fraud (In Numbers)
Volvo Teams Up With Time Inc. For Targeting
Media Buying Will Get Harder This Year, Says Accenture's George Patten
Streaming Media, Star Wars Topped Readers' Interests
Nielsen Taps Attwood As Chair, Succeeds Calhoun
Vice Will Be The One To Watch In 2016
Mobile Retail Could Grow 68% In 2016
'Customer Centric' In The Age Of Data: Start Small, But Not Too Small
Splash Out Or Ship Out -- The Mindsets That May Save January
Next Entries »