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FT Names Elli Papadaki Global Head Of Programmatic Sales

The Financial Times on Wednesday announced the appointment of Elli Papadaki as global head of programmatic sales. Papadaki will help shape the FT’s strategy on automated revenues, working closely with the global trading director and the digital development, data and ad operations team. She will be responsible for monitoring technology changes and trends within the automated buying marketplace, with a view to creating multiple routes to market for revenue generation,  according to a story on her appointment. Most recently, she was agency sales director at Celtra but prior to that, she held several positions in sales and marketing at the FT for eight years.

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