- Real-Time Daily - Tuesday, Aug. 9, 2016
- Ad-Tech Execs On Why Dentsu Aegis' Majority Stake In Merkle Is A Smart Move
- Simpli.fi Delivers 50%+ Of Impressions To Mobile Devices, Geo-Targeting Capabilities Drive Rise
- TubeMogul Shares Dip More Than 20% After Earnings, Forecast Disappoint
- Ad Tech Journeyman Lands As CMO Of Smart AdServer
- Goodway Group Appoints John Merryman CTO In A Newly Created Role
- Apple Acquires Machine Learning Company Turi For $200 Million
- DMPs Have To Have Data, Or Else They're Just Empty Shelves
- Is Streaming Cutting Into Olympics TV Viewership?
- Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement!
- Real-Time Daily - Monday, Aug. 8, 2016
- Header Bidding Helps, But Google's DFP Remains An Obstacle
- Dentsu Aegis Acquires Majority Of Merkle, Becomes A Lead Agency Brand
- Study Finds Personalized Digital Ads Deliver 3X Consumer Engagement
- Sonobi Expands Into EMEA, Taps Holmes As Director
- Ad Injection And Programmatic Move Into Podcasting
- 'Forbes' Teams With Oracle Marketing Cloud To Increase Ad Revenue
- Local Programmatic TV: All of National's Challenges ... And More
- Real-Time Daily - Friday, Aug. 5, 2016
- Audience-Based Buying, Selling, And Targeting Requires Advanced Data
- MDC's Varick Adds 'Decisioning' Engine, Replaces Manual Campaign Performance Decisions
- Demystifying The Concept of 'Attribution' In Digital Marketing
- Cross-Device Attribution Isn't Perfect, But It's Critical
- What The Yahoo/Verizon Deal Means For The Industry
- More Than 70% Of Publishers Use Programmatic Tools For Media Transactions
- Sizmek Partners With Dailymotion Exchange And Enhances Mobile DSP
- Spot.IM Closes $13M Series A Funding, Increases Value Of Data
- Real-Time Daily - Thursday, Aug. 4, 2016
- Rubicon Project Lost $234M In Q2 Because It Didn't Pay Attention To Header Bidding
- AppNexus Launches PreBid Enterprise Exchange Management System
- 3 Top-Level Hires For AOL APAC
- Proxama Partners With Pubmatic To Power Automated Ad Buying Across App Portfolio
- Sizmek Is Acquired By Vector Capital For $122M
- Rubicon Project's Stock Tanked After It Says It Was Late To Header BIdding
- CNN International Partners With Sharethrough On Native, Branded Content Ad Formats
- Yieldbot Raises $35 Million To Grow Online Ad Business
- ANA Calls On 4A's To Clarify Its Position On Transparency, Invites Its Board To Meet With ANA
- K2, Ebiquity Form Separate Transparency Practices
- Google Strengthens Its Lead
- Research Company Behind Agency Kickback Study Launches Unit to Investigate Agency Transparency
- Real-Time Daily - Wednesday, Aug. 3, 2016
- Dentsu Aegis' Amnet Partners With LinkedIn On Premium Programmatic
- Criteo Reports Q2 Financials, Focuses On Mid-Market Clients And Market Expansion
- Google Tests New Ad Product Some Think Is 'Secret Tax'
- Rubicon Project Gets Downgraded By Raymond James
- How Facebook's Beating The Ad Blockers
- AcuityAds Launches Programmatic Onboarding Program To Educate Marketers
- Google Testing Exchange Bidding In Dynamic Allocation
- Xaxis Promotes Mentasti To CEO Of Latin America
- Slow Going For Verizon's Go90
- Programmatic Shift Hurts Publishers That Cater To Children
- SpotX Adds New Data Points To In-App Video Targeting Capabilities
- Real-Time Daily - Tuesday, Aug. 2, 2016
- How Injected Ads Contribute To The Fraud Problem
- Marketers Say Facebook More Critical To Video Campaign Success Than YouTube
- Brave Raises $4.5 Million To Fuel Growth Of Ad-Blocking Browser
- Varick Media To Use VideoAmp's Cross-Platform DSP
- Make Algorithms Accountable: Food For Thought
- Local Programmatic TV Buying To Increase Gradually Over Next 3 Years
- Attribution Becoming More Of A Priority For Marketers
- Report Says More Marketers Are Requesting Ratings Verification
- Every Customer Journey Starts With Awareness
- Ciceron Will Launch Spotify Programmatic Audio
- Marketers Struggle To Determine Media Mix, Prove ROI
- Top 4 Tips For Combining Native and Programmatic
- Blending Ad Technology And Marketing Technology = MadTech
- Real-Time Daily - Monday, Aug. 1, 2016
- Is the M&A Market In Ad Tech And Martech Heating Up A Bit?
- Sovrn And OpenX Land Top Spots For Q2 On Global Seller Trust Index
- Survey: Demand for Multichannel Programmatic Is Promising
- The Trade Desk Taps Walrus For Ad/Marketing Duties
- Real-Time Daily - Friday, July 29, 2016
- Is Mobile Programmatic Poised To Take Off In APAC?
- Rocket Fuel Combines Real-Time Creative With Its Moment Scoring Technology
- Attention, Guaranteed: Pandora Partners With Moat On Viewability Solution
- Google Reports More Than $21 Billion Quarterly Revenue As Cost Per Click Declines
- Google Taps A.I. To Help You Bid For Digital Ads
- BPA Worldwide Certifies Exelate's B2BX Audience Data
- Here's What Marketers Should Note From Google's Second-Quarter Earnings
- Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
- Real-Time Daily - Thursday, July 28, 2016
- Facebook Q2 Earnings Bonanza -- Could FAN Be Helping?
- Tremor Video Names New VP, Programmatic Demand Partnerships
- Advertisers Can Now Buy Programmatic Ads To Target Kids Online
- Ad-Tech And Publisher Consultancy Adds Two Executives
- 5 Things Marketers Should Note From Facebook's Second-Quarter Earnings
- 'Guardian' Loses GBP69M, But Gains More Than 50,000 Paying Members
- Dear Verizon: It's Time To Kill, Consolidate & Reinvent
- Verizon+Yahoo: What Advertisers Should Know
- Can Verizon Unlock Yahoo's 'Hidden Value'?
- Spotify Targets Your Bathing Habits
- Real-Time Daily - Wednesday, July 27, 2016
- What Does Verizon/AOL's Acquisition Of Yahoo Really Mean?
- Xaxis Taps Bidon As EMEA CEO, Kusick Takes Reins At Plista
- How To Convince Consumers To Disable Ad Blockers
- SITO Adds Video Formats To Its Real-Time Verified Walk-In Products
- Succesful Senior Marketers Must Understand Marketing Tech
- PubMatic Expands Executive Team By Hiring Jeff Hirsch As CMO
- Only 9% Of Ads Viewed For Longer Than A Second
- GumGum Launches AdBuilder, Enabling Agencies, Marketers To Create Customized Ads
- Matomy Launches Mobile Performance Agency To Address Cross-Channel Optimization
- Ubimo Partners With Cuebiq For Real-Time Location Intelligence
