Ad-Tech And Publisher Consultancy Adds Two Executives

Prohaska Consulting added two industry veterans to its leadership team. The consulting firm, which works with ad-tech and publisher clients, named Laura Gaffney, VP, global publisher & business development, and Michael Stoeckel, VP, global tech strategy & publisher operations.

Gaffney will head Prohaska Consulting’s global publisher development team which is focused on growing sell-side solutions for clients. She’ll also work on business development across Prohaska Consulting’s six client verticals.

Michael Stoeckel will manage the organization’s work with ad tech and marketing tech  companies on strategy, positioning, and development.  In addition, he’ll direct yield optimization projects and other technology services to help them increase revenue for global publishing clients.

Gaffney previously worked with ad-tech firms including Smaato, Unruly, and NetShelter Technology leading supply, media acquisition, planning, and operations. Stoeckel has been a technology strategist on both the buy side and sell side for companies such as Turner, Fox, JP Morgan Chase, and the New York Times Co.

1 comment about "Ad-Tech And Publisher Consultancy Adds Two Executives".
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  1. Matt Prohaska from Prohaska Consulting, July 28, 2016 at 11:14 a.m.

    Thanks Tobi & Mediapost - fwiw, we help Buyers, Trade Companies & Investors around the world too - our VP Global Buyer Strategy position is open now...

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