Country music artist Charlie Worsham and Trace Adkins gained at least one more fan last week -- me -- and they owe it to a cross-media advertising campaign designed by … Read the whole story
Some of the greatest challenges in managing paid-search advertising campaigns begin with destination pages, agency budgets, and finding talent, according to research released Monday … Read the whole story
Google has begun testing the ability to run advertisements on digital billboards through its DoubleClick advertising platform. The proof of concept, running in several … Read the whole story
Google is asking a judge to delay a privacy lawsuit concerning email scans until after the Supreme Court decides whether consumers can sue in … Read the whole story
Yahoo expanded its Domain-based Message Authentication, Reporting and Conformance policy for ymail.com and rocketmail.com Monday, following on the heels of Google's expansion of Gmail's … Read the whole story
It's now pretty clear that a lot of digital video ad deliveries over the past few years were of suspect quality. That's not news … Read the whole story
As I recently read a bedtime story to my daughter, I was struck at how a children's book and my day job could collide. … Read the whole story
On the same day that IAB holds a summit to discuss its new L.E.A.N. initiative, it also unveils a new ad-serving template that addresses … Read the whole story
As part of my day job, I often counsel clients who ask if they should bring in a change agent, like a new CEO … Read the whole story
Apple watchers are pretty excited about what looks to be a dedicated indoor positioning app. First noticed on the App Store by developer Steve … Read the whole story