Performance Marketing Insider
Google has been called a master marketer -- of its own products and services as well as cultural experiences. But SEO and paid-search tactics have helped hundreds of companies get … Read the whole story
Google will now require anyone in the U.S. who wants to purchase political ads to verify they are U.S. citizens or lawful permanent residents. … Read the whole story
Google said it will no longer allow buyers to use the DoubleClick ID when using its data transfer service. The ID allows marketers to … Read the whole story
An increase of 9% in traffic and 6% in the amount shoppers spend on retail and brand websites continues to drive revenue, but consumers … Read the whole story
At YouTube's NewFront presentation Thursday evening, the Google-owned video platform sought to reassure advertisers that it was a safe, effective place to spend their … Read the whole story
