Search & Performance Marketing Daily Editions for October 2021
- Search & Performance Marketing Daily - Friday, Oct. 15, 2021
- Pinterest Broad-Term Travel Searches Up, Branded Down
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
- Merkle Newly Appointed Global CEO Speaks About Advertising
- IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
- Senate Antitrust Bill Would Prohibit 'Dominant Platforms' From Hindering Competitors
- Advertising No Longer The Least-Trusted Profession, But Not By Much
- How To Launch A Successful Mobile App
- Online Marketplaces Capture Bigger Share Of Digital Ad Dollars
- Scanning Phones For Illegal Images 'Tears At The Heart Of Privacy,' Experts Warn
- The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs
- A Call To Advertise Responsibly In Digital
- Facebook's Latest Reckoning: Will Anything Change?
- Search & Performance Marketing Daily - Thursday, Oct. 14, 2021
- How Advertisers Might Benefit From Google Modernizing Mobile Search
- Microsoft To Remove 'Social' Part Of LinkedIn In China
- IronSource To Acquire Tapjoy For Approximately $400M
- Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
- Gonzales Appointed NA CEO At iProspect
- Media Buyers See Growth Ahead For In-Game Advertising
- New Agency Group To Be Led By Former Reprise CEO
- How To Launch A Successful Mobile App
- Search & Performance Marketing Daily - Wednesday, Oct. 13, 2021
- Holiday Shopping Is Early, Mobile And Revengeful
- IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
- DoorDash Ad Business Grabs Brands With Search, Self-Service Options
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
- Google Countersues Epic Games For Allegedly Violating Developer Agreement
- Gonzales Appointed NA CEO At iProspect
- 70% Of Buyers Say All TV Should Be Bought On Impressions
- Mobile Overtakes Mail As Top Local Ad Medium
- E-Marketing Pre-K: Ecommerce Brands Fail Basic Tests On Their Sites
- U.S. Consumers Spent 4.2 Hours Daily In Mobile Apps In Q3
- Fearing Shortages, Shoppers Bank On Early Holiday Shopping
- Automaker TV Spending Increases In September
- Strong Consumer Confidence Bodes Well For Ad Economy
- Search & Performance Marketing Daily - Tuesday, Oct. 12, 2021
- Google Offers AppSheet Automations In Gmail
- Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
- Yelp Looks To Help Service Businesses Stand Out On Its Platform
- Gmail And Outlook Users Warned Of Gift Card Email Scam
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
- 'Forbes' Names 50 Most Influential CMOs
- Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
- AR Platform Turns Beverage Cans Into Brands
- Gamers Show More Enthusiasm For In-Game Ads
- What Public-Company Performance Will Tell Us About Meredith, Other Media
- The Power And Importance Of Inclusive Storytelling
- Smart TV Voice-Assisted Transactions Forecast To Near $500M In 2023
- Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study
- Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'
- Search & Performance Marketing Daily - Monday, Oct. 11, 2021
- GoodRx Finding Ways Other Than Advertising To Drive Revenue
- Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
- Ex-Google Cloud Exec Becomes Reddit's First CPO As It Digs Deeper Into Advertising
- Bango Blasts Search Advertising In Billboard PR Stunt
- Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence
- 1-800-Flowers.com Gifting Program Generates Leads
- Ad Execs: Facebook's Loss Is CTV's Gain
- Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'
- Don't Worry Australia, Alexa Gets You
- iSpot.tv Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
- Advertising Case For Podcasts Is Loud And Clear
- Search & Performance Marketing Daily - Friday, Oct. 8, 2021
- Slew Of Apps In Addition To Instagram Being Analyzed Amidst Child Safety Concerns
- Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
- E! News Masters Social Engagement For Digital Live Events
- How Brands Can Best Navigate The Cookie-less Future
- Call For Entries: Agency Of The Year Awards
- Judge Sides With Google In Battle Over 'Passive' Android Data Transfers
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
- SRDS Launches Tools Fostering Diverse Audience Planning, Buying
- Fancy Bear Phishing Effort Targets Gmail Users: Report
- Ad Execs: Contextual Is King, Again
- Magna Predicts Uneven Growth In Ad Spending For 2022
- Is There A Reliable Standard To Measure Social Media Engagement?
- Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
- Search & Performance Marketing Daily - Thursday, Oct. 7, 2021
- Google Launches Analytics 360, Uses Analytics 4 As Foundation
- Google Stops Funding Sites, YouTube Videos Contradicting Scientific Consensus On Climate Change
- Google Moves AdSense To First-Price Auction Model
- Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
- AppLovin Acquires MoPub From Twitter For $1.05 Billion In Cash
- Google To Settle Long-Running Privacy Battle Over Data Leakage
- Magna Predicts Uneven Growth In Ad Spending For 2022
- YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021
- Tremor Video Launches Programmatic TV Marketplace
- Nielsen Repackages Streaming, Digital Ad Ratings Under New Group
- Consumers Tiring Of D2C Subscription Brands
- CarGurus Expands Online Buying/Selling Tools
- Search & Performance Marketing Daily - Wednesday, Oct. 6, 2021
- Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
- Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
- Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
- Google Presses Court To Reject Ohio Push To Regulate Search Results
- MadHive Expands Google Cloud Operations For Local TV Station CTV Platforms
- Omnicom Media Group Buys Jump 450 Media
- Dennis Holt's Next New Agency Model: MatrixPoint
- Advertisers Value Addressable TV... But Lack Consensus On Defining It
- Facebook Whistleblower Blasts 'Moral Bankruptcy,' Calls For New Laws
- Small But Mighty: The Rise Of Smaller CPG Brands
- Search & Performance Marketing Daily - Tuesday, Oct. 5, 2021
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
- Google Builds Support For High-Tech Next-Gen Digital Newsrooms
- How Facebook's 'Technical Mistake' Affected Some Advertisers
- Taboola, NBC Sports Expand Content Recommendation, Video Partnership
- Gmail Down For Some Users Amidst Massive Facebook Outage
- Local Advertising To See 6.4% 2022 Growth Following Robust 9.9% 2021 Rebound
- Measurement In The Age Of Data and Fragmentation
- Top 3 Retail Strategies As COVID Continues
- Extreme Reach Accredited For CTV Ad Impressions
- Geopath Restructures Board, Adds More Ad Representation
- Search & Performance Marketing Daily - Monday, Oct. 4, 2021
- Q&A Interaction Drives 157% Lift In Conversions
- YouTube Brings Performance To CTV Ads
- Facebook CTO Apologizes For Outage
- You & Mr Jones Acquires Majority Stake In DP6, Expands Data, Tech Capabilities In Latin America
- IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, Transparency
- GroupM: Chinese Marketer Spending On Facebook Now $10B Annually, 'Many Billions More' On Google And Amazon
- Ad Spending By Home Appliance Makers Will Spike 12.6% This Year
- Data-Driven Linear Spend On A Roll; Programmatic Buys Still Limited Within CTV
- Why De-Duplication Is Becoming The New Reach & Frequency
- With Product-less Ads, Tula Tries To Change Beauty's Ugly Narrative
- Study: Email Service Lags At Some Ecommerce Brands
