Search & Performance Marketing Daily Editions for October 2021
Search & Performance Marketing Daily - Friday, Oct. 15, 2021
Pinterest Broad-Term Travel Searches Up, Branded Down
Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Merkle Newly Appointed Global CEO Speaks About Advertising
IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
Senate Antitrust Bill Would Prohibit 'Dominant Platforms' From Hindering Competitors
Advertising No Longer The Least-Trusted Profession, But Not By Much
How To Launch A Successful Mobile App
Online Marketplaces Capture Bigger Share Of Digital Ad Dollars
Scanning Phones For Illegal Images 'Tears At The Heart Of Privacy,' Experts Warn
The AI Touch: Email Is The Task Most Likely To Be Automated By SMBs
A Call To Advertise Responsibly In Digital
Facebook's Latest Reckoning: Will Anything Change?
Search & Performance Marketing Daily - Thursday, Oct. 14, 2021
How Advertisers Might Benefit From Google Modernizing Mobile Search
Microsoft To Remove 'Social' Part Of LinkedIn In China
IronSource To Acquire Tapjoy For Approximately $400M
Why Americans Age 55 And Older Are Least Likely To Recall LGBTQ+ Ads
Gonzales Appointed NA CEO At iProspect
Media Buyers See Growth Ahead For In-Game Advertising
New Agency Group To Be Led By Former Reprise CEO
How To Launch A Successful Mobile App
Search & Performance Marketing Daily - Wednesday, Oct. 13, 2021
Holiday Shopping Is Early, Mobile And Revengeful
IAB Tech Lab Unveils Framework To Boost Transparency Across Ad Supply Chain
DoorDash Ad Business Grabs Brands With Search, Self-Service Options
Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Google Countersues Epic Games For Allegedly Violating Developer Agreement
Gonzales Appointed NA CEO At iProspect
70% Of Buyers Say All TV Should Be Bought On Impressions
Mobile Overtakes Mail As Top Local Ad Medium
E-Marketing Pre-K: Ecommerce Brands Fail Basic Tests On Their Sites
U.S. Consumers Spent 4.2 Hours Daily In Mobile Apps In Q3
Fearing Shortages, Shoppers Bank On Early Holiday Shopping
Automaker TV Spending Increases In September
Strong Consumer Confidence Bodes Well For Ad Economy
Search & Performance Marketing Daily - Tuesday, Oct. 12, 2021
Google Offers AppSheet Automations In Gmail
Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
Yelp Looks To Help Service Businesses Stand Out On Its Platform
Gmail And Outlook Users Warned Of Gift Card Email Scam
Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
'Forbes' Names 50 Most Influential CMOs
Consumers Abandon Brands After Frustration Over Identity Authentication, CMO Survey Finds
AR Platform Turns Beverage Cans Into Brands
Gamers Show More Enthusiasm For In-Game Ads
What Public-Company Performance Will Tell Us About Meredith, Other Media
The Power And Importance Of Inclusive Storytelling
Smart TV Voice-Assisted Transactions Forecast To Near $500M In 2023
Shoppers Want Emails To Tell Them When Products Are Out Of Stock: Study
Cookie Demise Ignites Brand Interest In 'First-Party Data,' 'Conversion Funnel'
Search & Performance Marketing Daily - Monday, Oct. 11, 2021
GoodRx Finding Ways Other Than Advertising To Drive Revenue
Google TV Personalized Watchlists, Profiles Should Increase Targeted Advertising
Ex-Google Cloud Exec Becomes Reddit's First CPO As It Digs Deeper Into Advertising
Bango Blasts Search Advertising In Billboard PR Stunt
Why The Weather Company Is Rethinking Subscriptions Tied To Artificial Intelligence Gifting Program Generates Leads
Ad Execs: Facebook's Loss Is CTV's Gain
Marketers, Media Owners Differ On How To Describe 'Contextual Advertising'
Don't Worry Australia, Alexa Gets You Buys DRMetrix, With Focus On Tracking Addressable Ads, New Formats
Advertising Case For Podcasts Is Loud And Clear
Search & Performance Marketing Daily - Friday, Oct. 8, 2021
Slew Of Apps In Addition To Instagram Being Analyzed Amidst Child Safety Concerns
Last-Minute Shopper vs. Bargain Hunter: Characteristics Shaping Messages
E! News Masters Social Engagement For Digital Live Events
How Brands Can Best Navigate The Cookie-less Future
Call For Entries: Agency Of The Year Awards
Judge Sides With Google In Battle Over 'Passive' Android Data Transfers
FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
SRDS Launches Tools Fostering Diverse Audience Planning, Buying
Fancy Bear Phishing Effort Targets Gmail Users: Report
Ad Execs: Contextual Is King, Again
Magna Predicts Uneven Growth In Ad Spending For 2022
Is There A Reliable Standard To Measure Social Media Engagement?
Forecast: Digital Music Streaming Ad Revenues To Hit $7.7B In 2021, $9.4B In 2022
Search & Performance Marketing Daily - Thursday, Oct. 7, 2021
Google Launches Analytics 360, Uses Analytics 4 As Foundation
Google Stops Funding Sites, YouTube Videos Contradicting Scientific Consensus On Climate Change
Google Moves AdSense To First-Price Auction Model
Consumers Add Themselves To Holiday Gift List: PwC Says Pent-Up Savings Unleashed During Holidays
AppLovin Acquires MoPub From Twitter For $1.05 Billion In Cash
Google To Settle Long-Running Privacy Battle Over Data Leakage
Magna Predicts Uneven Growth In Ad Spending For 2022
YouTube Viewing On TV Spiked In 2020, Forecast For Slower Growth In 2021
Tremor Video Launches Programmatic TV Marketplace
Nielsen Repackages Streaming, Digital Ad Ratings Under New Group
Consumers Tiring Of D2C Subscription Brands
CarGurus Expands Online Buying/Selling Tools
Search & Performance Marketing Daily - Wednesday, Oct. 6, 2021
Microsoft Analyzing Features For Responsive Search Ads, Following Google's Timeline For Change
Pinterest Digs Deeper Into Ecommerce, Adds Ad Features To Drive Shopping
Google Search Sustainability Data Will Force Companies To Shrink Carbon Footprints
Google Presses Court To Reject Ohio Push To Regulate Search Results
MadHive Expands Google Cloud Operations For Local TV Station CTV Platforms
Omnicom Media Group Buys Jump 450 Media
Dennis Holt's Next New Agency Model: MatrixPoint
Advertisers Value Addressable TV... But Lack Consensus On Defining It
Facebook Whistleblower Blasts 'Moral Bankruptcy,' Calls For New Laws
Small But Mighty: The Rise Of Smaller CPG Brands
Search & Performance Marketing Daily - Tuesday, Oct. 5, 2021
Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Google Builds Support For High-Tech Next-Gen Digital Newsrooms
How Facebook's 'Technical Mistake' Affected Some Advertisers
Taboola, NBC Sports Expand Content Recommendation, Video Partnership
Gmail Down For Some Users Amidst Massive Facebook Outage
Local Advertising To See 6.4% 2022 Growth Following Robust 9.9% 2021 Rebound
Measurement In The Age Of Data and Fragmentation
Top 3 Retail Strategies As COVID Continues
Extreme Reach Accredited For CTV Ad Impressions
Geopath Restructures Board, Adds More Ad Representation
Search & Performance Marketing Daily - Monday, Oct. 4, 2021
Q&A Interaction Drives 157% Lift In Conversions
YouTube Brings Performance To CTV Ads
Facebook CTO Apologizes For Outage
You & Mr Jones Acquires Majority Stake In DP6, Expands Data, Tech Capabilities In Latin America
IAB Tech Lab's Shailley Singh Talks About CTV Ad Fraud, Transparency
GroupM: Chinese Marketer Spending On Facebook Now $10B Annually, 'Many Billions More' On Google And Amazon
Ad Spending By Home Appliance Makers Will Spike 12.6% This Year
Data-Driven Linear Spend On A Roll; Programmatic Buys Still Limited Within CTV
Why De-Duplication Is Becoming The New Reach & Frequency
With Product-less Ads, Tula Tries To Change Beauty's Ugly Narrative
Study: Email Service Lags At Some Ecommerce Brands
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