Organizations using the News Revenue Engine will own their data and can transfer it to other services. But will Google help these publishers with SEO and integrate its ad platforms … Read the whole story
OOH has historically been viewed "as a vanity play" based on a lack of metrics. Accretive Media aims to change that perception, according to … Read the whole story
Brands talked about the widespread implications of the Facebook outage for the ad ecosystem In "real-time marketing" moments on Twitter, Forrester VP and Research … Read the whole story
The placements offer video advertisers a brand-safe environment and give NBC Sports the ability to recommend and promote its own content and initiatives. The … Read the whole story
"Google, Facebook, this is the end my friends, digital world war has begun," one Gmail user wrote. Complaints peaked around 5 p.m. EST Monday … Read the whole story
Streaming video/OTT is forecast to see the biggest 2022 gain - up 18.5%, to $21.3 billion - more than twice as large as broadcast … Read the whole story
Industry folks discuss cross-platform measurement, now a hot topic along with the MRC's de-accreditation of Nielsen metrics. Read the whole story
If you're only building a path to purchase, you're only focused on servicing the sale -- versus all the other things a customer cares … Read the whole story
Extreme Reach's CTV business continues to be a growing channel, accounting for 35% of overall digital video ad impressions in Q2 2021. Read the whole story
The move follows the ouster of former president Kym Frank earlier this year. Geopath, the U.S. ad industry's de facto currency for out-of-home media … Read the whole story