Search & Performance Marketing Daily Editions for December 2022
- Search & Performance Marketing Daily - Thursday, Dec. 15, 2022
- Coca-Cola Creates Short Film, Campaign To Educate Consumers About Sustainability Through Music
- Ex-Google Exec's Search Engine Neeva Reaches 1M Users, Expands Into Canada
- You.com Takes On Google, Letting Developers Build Search Apps For Its Engine
- Global Mobile Ad Spend Growth To Slow To 7.5% In 2023
- Google Showcases Ludacris In Digital OOH Campaign
- Netflix Ad Woes: Inventory Shortage, Underdelivery, Cash Back To Advertisers
- Streaming Premium Video Is Now The Free Toaster
- IAS Partners With Gadsme To Provide Greater Transparency For In-Game Ad Performance
- Poor Internal Communication Grows As Problem For Marketers
- Search & Performance Marketing Daily - Wednesday, Dec. 14, 2022
- Google Releases Dashboard To Report Status Of Search For Crawling, Indexing, Serving
- Toyota Launches Content Campaign Focused On L.A.-Based, Asian-American Artists
- Google News Initiative Works With American Journalism Project To Fund, Advance Online News Startups
- Google Gets Mixed Ruling In Privacy Battle Over Incognito Mode
- Best Buy, Amazon Add New Virtual Shopping Features
- ARF Journal Issues Call For Attention, Partners With TVision So Experts Can Research It
- ACR Data Supplier Inscape Forms Nationally Representative Panel, Innovid Is First Client
- AI Company Metaphysic Builds Web3 Team With Marketing, Metaverse Execs
- Poor Internal Communication Grows As Problem For Marketers
- Search & Performance Marketing Daily - Tuesday, Dec. 13, 2022
- Will ChatGPT Become Microsoft's Search Engine Of The Decade?
- Google Develops Data-Driven Simulation Tool To Measure Automated Bidding
- Where Marketers Plan To Spend Budgets Across Advertising, Marketing In 2023
- ANA Finds Performance Incentive Compensation Models Continue To Recede, Fall To 41% Of Advertisers
- How Marketers Should Handle 2023
- Why Is TikTok Freaking Out The U.S. Government?
- Digital Media Revenues Fell In Q3: Study
- SCOTUS Seeks Biden Admin Input On Lawsuit Against Google Over Song Lyrics
- Google's Visual Guide To Search Elements Launches
- Search & Performance Marketing Daily - Monday, Dec. 12, 2022
- Microsoft Buys Nearly 4% Of London Stock Exchange, Requires Verification For UK Advertisers In Financial Services
- Google Apologizes For Ad Manager Outage, Raising Questions On Dependency
- Google Sends 'Love Letter To World' Centered On Year In Search
- Heineken Develops Attention Measurement Campaign With Teads And Dentsu
- Google Ads Feature Actors From 'Sex Lives of College Girls'
- SMS Usage Boomed During Cyber Week
- Most B2B Firms Will Be Investing In ABM In 2023, Study Finds
- Study Shows Why "Hybrid" VOD Services Are The Model Of The Future
- Media Now Represent A Fifth Of Americans' Most Indispensable Brands
- 5 Things Every D2C Brand Should Consider When Expanding Into Europe
- Search & Performance Marketing Daily - Friday, Dec. 9, 2022
- Marketers Say Performance-Driven Media Are Vital For 2023
- Yelp Changes App To Help Businesses Drive High-Quality Leads
- Twitter To Add Advertising Controls Based On Keywords
- Amazon Launches TikTok-Like Ecommerce Feed, Inspire
- Study: Legal Cannabis A 'Formidable Competitor' To Alcohol
- Preparing For 2023: Strategize Macro, Plan Micro
- Media Measurement: One Currency? Multiple? Does It Matter?
- TV Program Ad Spend, Promotion Up 8% Over 3 Months, 'Yellowstone' Gets Big Push
- WPP Acquires Shopify Commerce Specialist Diff
- Horizon Next Wins Expanded Remit From A Place For Mom
- Search & Performance Marketing Daily - Thursday, Dec. 8, 2022
- Affiliate Marketing Missing Better Integration With Measurement
- OTC Cough/Cold Ad Spend Increases 1000%
- Big Agency Ad Outlooks For Mobile: There Are None
- Marketers Express Doubts About Best Ways To Engage Consumers
- Twitter Rival Mastodon Sees Traffic Skyrocket 588%, With 9.5M Visits
- Not Just A Marketing Word: Brands Need To Walk The Walk On Inclusion
- Cannes Festival Reboots Media Lions: Adds Metaverse For 'New Realities,' 'Emerging Tech'
- SOCi Creates Marketing Platform For Motto Franchising
- Start With 'Who,' Rather Than 'Why'
- Is Crypto Growth Like Early Dot-Com Boom?
- Ad Spend Forecasts Decrease
- Search & Performance Marketing Daily - Wednesday, Dec. 7, 2022
- Walmart+ Becomes Valpak's First Premier Plus Advertiser
- Orange Weddings,'Shroom Decor: Pinterest Shoppers Predict Key Gen Z Trends
- Out-Of-Home Ad Revenue Rises 11% To $1.94 Billion In Q3
- Brands, Be Careful Before You Launch Your Next TikTok Campaign
- How Brands Can Find Metaverse Success On Roblox
- 'Inclusion' Is The ANA's Marketing Word Of The Year
- News Rating Service Adds Nuances To 'Exclusion,' 'Inclusion' Media-Buying Lists
- Biden Admin Weighs In On Tech Companies' Liability For Terror Attacks
- Why Brand Response Is Making A Resurgence
- Search & Performance Marketing Daily - Tuesday, Dec. 6, 2022
- Google, LMC Launch Digital On Demand Services For Local Media
- YouTube Launches Trends Podcast
- Shoppers Expecting More From Online Product Imagery, Study Shows
- Shoppers Are Feeling The Inflationary Pinch As The Holidays Approach
- Conquering Your Content Strategy Through The Power Of AI
- The Biases Of AI: Our Devils Are In The Data
- NBCU's Shell: Ad Market 'Even Worse' In The Last Month
- Black Friday Sales Were Flat, Sunday Is The New Friday, Study Says
- New Tool Converts Written Content Into Video, Firm Says
- Search & Performance Marketing Daily - Monday, Dec. 5, 2022
- SEO Adoption Rates Rising As Marketers See Benefits
- Equifax Incorporates Into Audigent, Giving Brands Easy Access To Audiences
- What's A Few Billion Among Retail Media Friends: Big 3 Project Rapid Growth, Wildly Different Bases
- Surprising Beneficiaries Of Ad Slowdown: Small Publishers, Traditional Media
- Disney+/Netflix To Add $1.2B To CTV Ad Spending Next Year, Linear Poised To Fall Below 50%
- Agency Forecasters See 'Resilient' Ad Economy Next Year
- Nine Revisions Later, 2022 Global Ad Consensus Ends Close To Where It Began
- Search Beyond Google: The Future Of Brand Discovery
- Financial Brands Ramp Up Advertising
- Apple, Amazon Resume Advertising On Twitter
- Why Adore Me Keeps Investing In Livestream Commerce
- Brand Safety Is Negatively Affected By Loss Of Cookies, Marketers Say
- Search & Performance Marketing Daily - Friday, Dec. 2, 2022
- YouTube's Best-Performing Ads For 2022
- Microsoft Adds Automation To Retargeting Lists, Integrates Customer Match With Adobe, Others
- Cryptocurrency Most Searched Financial Category For Sponsorships
- Judge Throws Out Lawsuit Accusing Google Of 'Spying' On Android Users
- Linear TV Takes Another Hit, Q3 Cord-Cutting Declines 6.2%
- Your Brain On Addressable: More Engagement, Emotion, Recall
- 2022 MediaPost 'All Stars' Inducted
- Demandbase Offers Free Tool For Identifying Unknown Web Visitors
- The Secret Principle To Delight Any Audience
- Amazon Surpasses Netflix To Become #1 In U.S. Subs, According To New Ranking
- Terrorist Victim's Family Urges SCOTUS To Reinstate Claims Against YouTube
- The API Way: Techies Are Most Concerned With The Security Of Their Tools
