Microsoft will pay nearly $2 billion for a share in the London Stock Exchange Group, and has taken steps to prevent deceitful financial promotions and scams on its ad platform … Read the whole story
Google apologized last week for the "inconvenience" it caused online publishers when its ad-managing platform stopped serving ads, but it once again raises questions … Read the whole story
The search trends identify transformation and change in 2022 as the world closes out the year. Read the whole story
Heineken and Dentsu worked with Teads to test an attention-measurement campaign around its sponsorship of the Rock in Rio music festival. Attention metrics will … Read the whole story
The ads show Amrit Kaur and Pauline Chalamet, both partially in character. Read the whole story
Sinch also reports a substantial increase in conversational messaging channels during the period. Read the whole story
Email is one of the main channels used, and email addresses are a key audience identifier, Stirista reports. Read the whole story
Subscriber retention is a major advantage of offering both ad-supported and subscription-driven tiers, according to Samsung ACR data and a survey. Read the whole story
Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this … Read the whole story
For one, know your audience. Don't assume all European countries hold the same values. Read the whole story