Search & Performance Marketing Daily Editions for February 2023
- Search & Performance Marketing Daily - Tuesday, Feb. 14, 2023
- Semrush Launches 'Marketers In Love' Campaign For Valentine's Day
- Meta Opens Next Phase Of Ad Transparency
- Google Interest-Based Android Ad Targeting Opens For Beta Tests
- Controversial Ad Drove Most SB Social Mentions, Bud Light Highest Sentiment
- Why Walmart, YouTube, Sprite Are Black Americans' Top Brands
- Cookie Banners Could Soon Include AdChoices Icon
- 'The Flash' Scores Top Spot As Super Bowl Ad-Engagement Winner
- Spirits Sales Outpaced Beer For First Time In 2022
- Not-For-Attribution: Nielsen, That Is
- Power of Optimism Shows Value Of Sports Fans
- Firm Identifies Attributes To Measure When Benchmarking The User Experience
- Ad Spending On Delisted Mobile Apps Surpassed $45M Last Year
- Automotive National TV Spending Declines 5.3% In January
- LIGHT+CO Named Integrated Brand-Performance AOR For Anthony & Sylvan Pools
- Little White Paper Lies
- Search & Performance Marketing Daily - Monday, Feb. 13, 2023
- Google Expands 'Prebunking' In Europe
- NFL Super Bowl LVII Drew Viewers To Search - Here Are Main Themes
- Opera Expands Use Of AI Into Browser And Services
- This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
- The Bing Sting: Publishers Have Reason To Worry About Tool, Critic Warns
- Converged TV: Marketers' Takes On Measurement, Buying Practices, Priorities
- It's Tough Being A Former Ad Industry Futurist
- Chamber Of Commerce Backs YouTube In Children's Privacy Fight
- Ad Spending On Delisted Mobile Apps Surpassed $45M Last Year
- U.S., Worldwide Ad-Cost Inflation Poised To Decelerate This Year
- Search & Performance Marketing Daily - Friday, Feb. 10, 2023
- Google Or ChatGPT It?
- Taboola Stats: Super Bowl LVII Topics Attracting Fans
- Yelp Reports Advertising Revenue Rose 15% In 2022
- Reddit Experiences Data Breach, Limited Advertiser Information Taken
- Genentech's Culture Shift: Rethinking DTC
- What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)
- In-Housing Advertising Won't Work If It's A Kneejerk Cost-Cutting Exercise
- Eco-Friendly Claims Friendlier To Bottom Line? Study Says Yes
- Alpha Email: Channel Still Leads, But SMS Is Growing Faster
- Sling TV Launches FAST With Paid Access Options
- Retail Sales Grew By 8.8% In January: Report
- Search & Performance Marketing Daily - Thursday, Feb. 9, 2023
- GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
- Google Bard's Public Mistake Worries Investors
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
- Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
- Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
- Multicurrency Debate Takes Main Stage At The 'Nerdy Upfront To The Upfronts'
- Abandoned Mobile Apps Cost Advertisers $29M In 2022
- Terror Victim's Family Presses SCOTUS To Restore Claims Against Google
- Consumers Feel Better About Metaverse Goods Than Crypto, NFTs
- BlackRock Supports Investing In The Metaverse 'Here And Now'
- Deinfluencers Tell Gen Z What NOT To Buy
- Study: Podcast Listeners Take Ad Action, Market Spend Rises
- Search & Performance Marketing Daily - Wednesday, Feb. 8, 2023
- Rakuten Proves Incrementality Of Its Cash Back Program
- Microsoft, Baidu, Google Reinvent Search Using Large Language Models
- Google Releases More Details On Its Plans To Use MML And AI In Search
- YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
- Google Talks Back: Tech Giant Asks Court To Drop Suit Over Alleged Spam Bias
- Warby Parker Urges Court To Reject Bid To Revive Battle Over Search Ads
- Sesame Labs Raises $4.5M To Build Out Web3 Marketing Stack
- Black Brands Shine In February -- Retailers Should Think About The Rest Of The Year
- NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
- Podcast Fans Are Listening To Ads And Responding, Study Finds
- Marketers Have Room For Improvement In Digital Personalization
- Why More Marketers Should Embrace Product-Led Growth Mindset
- Search & Performance Marketing Daily - Tuesday, Feb. 7, 2023
- Croud Appoints Former Google Exec, Analytics Expert Avinash Kaushik CSO
- Microsoft Leans Into A New Era Of Search With AI-Powered Bing Browser
- Pioneer Academics To Announce Partnership With Rise, Initiative Led By Ex-Google Chairman
- Conductor Acquires Searchmetrics, Cements Position In Europe
- OpenAI, ChatGPT Offered To B2B Marketers By Global Tech Firm BOTS
- Pinterest Leans Into Shoppable Video As It Hits 450M Users
- Magnite Bows Unified CTV/OTT Monetization Platform
- Why Infuriating Your Customers May Not Be a Great Business Strategy
- Marketing Lessons Learned From The Grammys
- How To Build A Strong Sales Team In Asia
- Microsoft Works To Mitigate Global Outlook Failure
- Search & Performance Marketing Daily - Monday, Feb. 6, 2023
- Google Opens Bard Chatbot Test With More Plans For AI In Search
- Attention Metrics Insights, And Why They Are Becoming So Popular
- Website Visits To ChatGPT Owner OpenAI Hit 672M
- Rakuten Combines New York Fashion Week Message In Super Bowl Ad
- Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment
- Criteo, Magnite Create Strategy To Connect Retail Media With CTV
- Consumers Prefer TV Ads Enhanced With More Information
- Surveys: Viewers In 4 Markets More Likely To Watch AVOD, FAST Ads Than Linear
- DDB Creates The AI-Powered Uncreative Agency
- Retail Media Spending Rose In Q4 On Higher Volumes
- 4 Questions Marketers Must Ask Their Media Agency
- Bill Gates On Microsoft, OpenAI, And Artificial Intelligence
- AI Tools To Help Marketers Create Content
- Search & Performance Marketing Daily - Friday, Feb. 3, 2023
- Consumers Struggle To Find Accurate Information From Brands Online
- Alphabet CEO Confirms Google Working On Engaging, Conversational AI-Search Feature
- Adthena Pivots Roadmap To Match Brands' Economic Challenges
- Amazon: FTC Could File Antitrust Lawsuit
- ROI's Razor: How To Win In Performance Marketing
- Nielsen Adds Edison's Podcast Metrics To Data Options
- Despite Little Profit, Amazon Sales Beat Expectations
- Senator Urges Google And Apple To Oust TikTok
- GoodRx And Tech Platforms Sued Over Privacy
- NYU, ARF Set Second Year Of Marketing Insights Certificate Program
- P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
- For Consumers, The High Cost Of Saving Money
- YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays
- Chatbots Often Leave Customers Wanting Better Service
- Search & Performance Marketing Daily - Thursday, Feb. 2, 2023
- DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly
- Google Earnings Show Advertising Demand Slowing, Posts Drop In Revenue
- Microsoft Introduces AI GPT-Generated Email Replies In Its Viva Sales Product
- Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
- Do Super Bowl Ads Drive Performance?
- OpenAI Launches 'ChatGPT Plus' Subscription Plan
- MRC's Ivie: New OOH Measurement Standard Almost Here
- Report From 4A's: What Does Sea Change In Streaming TV Mean For Agencies?
- How Marketers Can Embrace AI
- Apple Should Be Required To Allow 'Sideloading,' Biden Administration Says
- M&A Goes Away: E-commerce Deal Count Fell In 2022
- Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads
- Search & Performance Marketing Daily - Wednesday, Feb. 1, 2023
- Microsoft Bing Relying More On Tags To Identify Last Updates To Website
- Instacart Delivers Shoppable TV Commercials For Michelob ULTRA
- Alicia Silverstone Returns As Cher For Rakuten Super Bowl Ad
- Traditional Chatbots Fail To Make Sense, Study Finds
- Is The Government REALLY Going After Google?
- YouTube TV Pulls MLB Network Over Carriage Dispute
- Taking Action So Your Marketing Analytics Deliver in 2023
- SoundCloud And Pandora Extend Advertising Relationship With SXM Media
- Roku, Cox Automotive Strike Data-Sharing Deal
- Knock, Knock: Why Can't Minority-Owned Agencies Get Into The Room?
- Soothing AI: Consumers Feel It Could Help The Customer Experience
- Marketers Are Leaning Into Podcast Advertising: Study
- OpenAI Tool Now Detects AI-Generated Text
