Search & Performance Marketing Daily Editions for February 2023
Search & Performance Marketing Daily - Tuesday, Feb. 14, 2023
Semrush Launches 'Marketers In Love' Campaign For Valentine's Day
Meta Opens Next Phase Of Ad Transparency
Google Interest-Based Android Ad Targeting Opens For Beta Tests
Controversial Ad Drove Most SB Social Mentions, Bud Light Highest Sentiment
Why Walmart, YouTube, Sprite Are Black Americans' Top Brands
Cookie Banners Could Soon Include AdChoices Icon
'The Flash' Scores Top Spot As Super Bowl Ad-Engagement Winner
Spirits Sales Outpaced Beer For First Time In 2022
Not-For-Attribution: Nielsen, That Is
Power of Optimism Shows Value Of Sports Fans
Firm Identifies Attributes To Measure When Benchmarking The User Experience
Ad Spending On Delisted Mobile Apps Surpassed $45M Last Year
Automotive National TV Spending Declines 5.3% In January
LIGHT+CO Named Integrated Brand-Performance AOR For Anthony & Sylvan Pools
Little White Paper Lies
Search & Performance Marketing Daily - Monday, Feb. 13, 2023
Google Expands 'Prebunking' In Europe
NFL Super Bowl LVII Drew Viewers To Search - Here Are Main Themes
Opera Expands Use Of AI Into Browser And Services
This Is NOT A Super Bowl Commercials Review, At Least Not Intentionally
The Bing Sting: Publishers Have Reason To Worry About Tool, Critic Warns
Converged TV: Marketers' Takes On Measurement, Buying Practices, Priorities
It's Tough Being A Former Ad Industry Futurist
Chamber Of Commerce Backs YouTube In Children's Privacy Fight
Ad Spending On Delisted Mobile Apps Surpassed $45M Last Year
U.S., Worldwide Ad-Cost Inflation Poised To Decelerate This Year
Search & Performance Marketing Daily - Friday, Feb. 10, 2023
Google Or ChatGPT It?
Taboola Stats: Super Bowl LVII Topics Attracting Fans
Yelp Reports Advertising Revenue Rose 15% In 2022
Reddit Experiences Data Breach, Limited Advertiser Information Taken
Genentech's Culture Shift: Rethinking DTC
What's The Super Bowl Of Outdoor Buys? (Turns Out, It's Not Necessarily The Super Bowl)
In-Housing Advertising Won't Work If It's A Kneejerk Cost-Cutting Exercise
Eco-Friendly Claims Friendlier To Bottom Line? Study Says Yes
Alpha Email: Channel Still Leads, But SMS Is Growing Faster
Sling TV Launches FAST With Paid Access Options
Retail Sales Grew By 8.8% In January: Report
Search & Performance Marketing Daily - Thursday, Feb. 9, 2023
GumGum Granted MRC Contextual Targeting Accreditation For CTV, Looks To Build New Ad Unit
Google Bard's Public Mistake Worries Investors
Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform Gemini
Humans Still Rule, Woz Assures Ad Execs At NBCU's 'Nerd Coachella'
Ad Execs Maintaining, Boosting 2023 Ad Budgets: Advertisers More Optimistic Than Agencies
Multicurrency Debate Takes Main Stage At The 'Nerdy Upfront To The Upfronts'
Abandoned Mobile Apps Cost Advertisers $29M In 2022
Terror Victim's Family Presses SCOTUS To Restore Claims Against Google
Consumers Feel Better About Metaverse Goods Than Crypto, NFTs
BlackRock Supports Investing In The Metaverse 'Here And Now'
Deinfluencers Tell Gen Z What NOT To Buy
Study: Podcast Listeners Take Ad Action, Market Spend Rises
Search & Performance Marketing Daily - Wednesday, Feb. 8, 2023
Rakuten Proves Incrementality Of Its Cash Back Program
Microsoft, Baidu, Google Reinvent Search Using Large Language Models
Google Releases More Details On Its Plans To Use MML And AI In Search
YouTube Introduces Cost-Per-Hour Masthead Ahead Of Super Bowl LVII
Google Talks Back: Tech Giant Asks Court To Drop Suit Over Alleged Spam Bias
Warby Parker Urges Court To Reject Bid To Revive Battle Over Search Ads
Sesame Labs Raises $4.5M To Build Out Web3 Marketing Stack
Black Brands Shine In February -- Retailers Should Think About The Rest Of The Year
NBCU Certifies iSpot And VideoAmp As Ad Currencies For Advanced Audience Guarantees
Podcast Fans Are Listening To Ads And Responding, Study Finds
Marketers Have Room For Improvement In Digital Personalization
Why More Marketers Should Embrace Product-Led Growth Mindset
Search & Performance Marketing Daily - Tuesday, Feb. 7, 2023
Croud Appoints Former Google Exec, Analytics Expert Avinash Kaushik CSO
Microsoft Leans Into A New Era Of Search With AI-Powered Bing Browser
Pioneer Academics To Announce Partnership With Rise, Initiative Led By Ex-Google Chairman
Conductor Acquires Searchmetrics, Cements Position In Europe
OpenAI, ChatGPT Offered To B2B Marketers By Global Tech Firm BOTS
Pinterest Leans Into Shoppable Video As It Hits 450M Users
Magnite Bows Unified CTV/OTT Monetization Platform
Why Infuriating Your Customers May Not Be a Great Business Strategy
Marketing Lessons Learned From The Grammys
How To Build A Strong Sales Team In Asia
Microsoft Works To Mitigate Global Outlook Failure
Search & Performance Marketing Daily - Monday, Feb. 6, 2023
Google Opens Bard Chatbot Test With More Plans For AI In Search
Attention Metrics Insights, And Why They Are Becoming So Popular
Website Visits To ChatGPT Owner OpenAI Hit 672M
Rakuten Combines New York Fashion Week Message In Super Bowl Ad
Google Partners With AI Company Anthropic, Reportedly Makes Financial Investment
Criteo, Magnite Create Strategy To Connect Retail Media With CTV
Consumers Prefer TV Ads Enhanced With More Information
Surveys: Viewers In 4 Markets More Likely To Watch AVOD, FAST Ads Than Linear
DDB Creates The AI-Powered Uncreative Agency
Retail Media Spending Rose In Q4 On Higher Volumes
4 Questions Marketers Must Ask Their Media Agency
Bill Gates On Microsoft, OpenAI, And Artificial Intelligence
AI Tools To Help Marketers Create Content
Search & Performance Marketing Daily - Friday, Feb. 3, 2023
Consumers Struggle To Find Accurate Information From Brands Online
Alphabet CEO Confirms Google Working On Engaging, Conversational AI-Search Feature
Adthena Pivots Roadmap To Match Brands' Economic Challenges
Amazon: FTC Could File Antitrust Lawsuit
ROI's Razor: How To Win In Performance Marketing
Nielsen Adds Edison's Podcast Metrics To Data Options
Despite Little Profit, Amazon Sales Beat Expectations
Senator Urges Google And Apple To Oust TikTok
GoodRx And Tech Platforms Sued Over Privacy
NYU, ARF Set Second Year Of Marketing Insights Certificate Program
P&G, Geico Help Push OTT To 15% Of U.S. Q3 Digital Ad Spend
For Consumers, The High Cost Of Saving Money
YouTube Shorts Exceed 50B Daily Views, Meta's Reels Doubles Plays
Chatbots Often Leave Customers Wanting Better Service
Search & Performance Marketing Daily - Thursday, Feb. 2, 2023
DoubleVerify Identifies Audio Ad Fraud Costing Advertisers Millions Monthly
Google Earnings Show Advertising Demand Slowing, Posts Drop In Revenue
Microsoft Introduces AI GPT-Generated Email Replies In Its Viva Sales Product
Amazon Executive Joins LoopMe As First Global Chief Revenue Officer
Do Super Bowl Ads Drive Performance?
OpenAI Launches 'ChatGPT Plus' Subscription Plan
MRC's Ivie: New OOH Measurement Standard Almost Here
Report From 4A's: What Does Sea Change In Streaming TV Mean For Agencies?
How Marketers Can Embrace AI
Apple Should Be Required To Allow 'Sideloading,' Biden Administration Says
M&A Goes Away: E-commerce Deal Count Fell In 2022
Microsoft Strengthens Multichannel Ad Approach, Discontinues Bid Modifiers For Audience Ads
Search & Performance Marketing Daily - Wednesday, Feb. 1, 2023
Microsoft Bing Relying More On Tags To Identify Last Updates To Website
Instacart Delivers Shoppable TV Commercials For Michelob ULTRA
Alicia Silverstone Returns As Cher For Rakuten Super Bowl Ad
Traditional Chatbots Fail To Make Sense, Study Finds
Is The Government REALLY Going After Google?
YouTube TV Pulls MLB Network Over Carriage Dispute
Taking Action So Your Marketing Analytics Deliver in 2023
SoundCloud And Pandora Extend Advertising Relationship With SXM Media
Roku, Cox Automotive Strike Data-Sharing Deal
Knock, Knock: Why Can't Minority-Owned Agencies Get Into The Room?
Soothing AI: Consumers Feel It Could Help The Customer Experience
Marketers Are Leaning Into Podcast Advertising: Study
OpenAI Tool Now Detects AI-Generated Text
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