- ABM AI: New Technology Being Implemented In B2B Space
Email Insider, Ray Schultz - Friday, November 21, 2025
A new study finds that 71.2% of companies polled implement ABM strategie ...
- Gorilla Glue Sticks To Betty As Creative AOR
MAD, Fern Siegel - Wednesday, November 19, 2025
First work will break in Q1 2026. ...
- TRG Named Media, Creative AOR For Love's Travel Stops
MAD, Steve McClellan - Thursday, November 20, 2025
The Oklahoma City-based family-owned company, founded in 1964, operates over 650 refueli ...
- Tropical Smoothie Cafe Awards Fallon Creative AOR
MAD, Fern Siegel - Friday, November 14, 2025
The agency's remit is to turn Tropical Smoothie Cafe into a househo ...
- BBH USA Adds To Creative Ranks
MAD, Fern Siegel - Friday, November 14, 2025
The new additions reflect the agency's winning seven major pitches. ...
- Site One Taps Goodway Group To Handle Media
MAD, Fern Siegel - Thursday, November 13, 2025
The remit is to unify media, data and creative to expand t ...
- Bean Counters: San Francisco Bay Coffee Focuses On Flavor, Sustainability
MAD, Fern Siegel - Wednesday, November 12, 2025
Cutwater's creative positions the brand as the alternative to Big Coffee. ...
- Sweet Success: Curiosity Wins Just Born Candy AOR
MAD, Fern Siegel - Wednesday, November 12, 2025
The win shifts Just Born's multiple agency model to one unified t ...
- KDSP Debuts With Client Roster, Commits To Original Work At Scale
MAD, Fern Siegel - Tuesday, November 11, 2025
KDSP is named for its four seasoned founders. ...
- Massport Names Allen & Gerritsen Brand Marketing-Social AOR
Accounts on the Move, Fern Siegel - Monday, November 10, 2025
Massport owns Massachusetts airports and cruise terminals. ...
- Watershed: Severn Trent Selects M+C Saatchi Group UK As Lead Creative
MAD, Fern Siegel - Monday, November 10, 2025
The agency's new creative work posits the water company in a n ...
- Copacino Fujikado Wins Media, Creative Assignments For ORCA
Accounts on the Move, Steve McClellan - Thursday, November 6, 2025
Seattle-based creative and media agency Copacino Fujikado has been awarded both the creative and media contrac ...
- WPP Wins $720M Reckitt European Media
MAD, Steve McClellan - Thursday, November 6, 2025
The win is the second recent major win for WPP - ...
- Doner Wins Creative AOR For Rush Street Gaming
MAD, Fern Siegel - Wednesday, November 5, 2025
Agency work will center on local-market engagement and sustaining brand identity. ...
- Craft & Commerce Wins Three New Media Accounts
MAD, Steve McClellan - Wednesday, November 5, 2025
Joining the roster are dog-food brand Nom Nom; Jus-Rol, known for i ...
- Mission Pet Health Appoints Acadia Media, Analytics AOR
MAD, Steve McClellan - Tuesday, November 4, 2025
The selection followed a formal RFP process involving several agencies. The incumbe ...
- Snap Selects New Engen As Lead Creative Agency
MAD, Steve McClellan - Thursday, October 30, 2025
Snap Inc spent $57.7 million on ad expenditures in 2024, according ...
- Real Good Foods, Magic Camp Promote 'Delicious Contradiction'
MAD, Fern Siegel - Monday, October 27, 2025
Magic Camp created more than a campaign. It's a cultural shift ...
- Meehan Oversees Pavone's 7 Agencies As CCO
MAD, Fern Siegel - Monday, October 27, 2025
The Pavone Group includes vertically integrated niche agencies serving specific categories. ...
- Publicis Wins TJX U.S. Media Assignment
MAD, Steve McClellan - Friday, October 24, 2025
The company started a global review earlier this year and portions ...
- McCann Detroit Wins Kinetic's Ad/Creative AOR
MAD, Fern Siegel - Thursday, October 23, 2025
The assignment will reimagine internet provider Kinetic's customer experience. ...
- Visit Iceland Promotes Northern Lights With Quirky Trio
Out to Launch, Fern Siegel - Thursday, October 23, 2025
British comedian Joe Thomas stars in the mockumentary ad. ...
- One Horizon Wins Norseland Media, Creative Account, Launches New Jarlsberg Campaign
MAD, Steve McClellan - Thursday, October 23, 2025
The agency has been tasked with "reimagining the Jarlsberg brand for t ...
- Bombardier Global 8000 Targets Uber-Rich In 'Dawn' Flights
MAD, Fern Siegel - Tuesday, October 21, 2025
Leagas Delaney touts aviation history with the world's fastest private jet. ...
- LERMA/ Appointed Hispanic AOR For National Pork Board
MAD, Steve McClellan - Tuesday, October 21, 2025
LERMA/ will handle Hispanic creative, strategy, social, and paid media to he ...
- Visit St. Pete-Clearwater Names Envisionit Media AOR
MAD, Fern Siegel - Friday, October 17, 2025
The area offers 35 miles of pristine beaches and Michelin Guide-rated din ...
- Edgewell Adds BBH USA As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, October 16, 2025
Edgewell brands include Schick, Wilkinson Sword and Billie. ...
- Cuisinart Targets Young Families With 'Dream' Appliances
MAD, Fern Siegel - Thursday, October 16, 2025
Fallon did the creative for the brand's biggest media investment ever. ...
- N.C. Education Lottery Bets On Cactus As Media AOR
MAD, Fern Siegel - Wednesday, October 15, 2025
The win follows a competitive pitch, adding to existing creative duties. ...
- De Caluwe Joins R/GA As Executive Creative Director
MAD, Fern Siegel - Thursday, October 9, 2025
The new hire will oversee creative across Nike, a 24-year agency partnershi ...