- Starfish Rebrands Crisil To Unify Global Positioning
Out to Launch, Fern Siegel - Wednesday, December 31, 2025
The new work refining the brand message and visual identity. ...
- Colgate Creates A 'Home Alone' Toothpaste Twist
Out to Launch, Fern Siegel - Tuesday, December 30, 2025
Three Instagram videos show the results of forgotten oral care. ...
- MAD's Most-Read Stories Of 2025: Campaigns, Accounts & M&A
MAD, Steve McClellan - Monday, December 29, 2025
Top-read news included stories about a Southwest Airlines campaign, big wins f ...
- European Wax Center Names Yard NYC Agency Partner
MAD, Fern Siegel - Tuesday, December 23, 2025
The agency is responsible for brand positioning and platform development. ...
- Automaker JLR Selects WPP For Global Marketing Communications
MAD, Steve McClellan - Wednesday, December 24, 2025
The selection is subject to final contract negotiations. The firm spent $4 ...
- Joe & The Juice Names Spekk Global AOR For Paid Social, Search
MAD, Fern Siegel - Monday, December 22, 2025
The remit is to increase app downloads and drive traffic into i ...
- Publicis Media Wins Kenvue's $1.3B Global Business
MAD, Steve McClellan - Monday, December 22, 2025
WPP will lead creative and production for all brands except Neutrogena. Omnic ...
- Moosylvania Ups Cohen To CEO
People on the Move, Fern Siegel - Monday, December 22, 2025
The new CEO is focused on strategic creative across social channels. ...
- BarkleyOKRP Selects Gratton As ECD To Grow New York Creative
MAD, Fern Siegel - Friday, December 19, 2025
The new hire is leading eight staffers on the Planet Fitness acco ...
- Anomaly Creates Zales 'For Me' Gift Experience
MAD, Fern Siegel - Friday, December 19, 2025
If the jewelry isn't fully appreciated, it returns to the giver. ...
- City Of Napa Names The Abbi Agency AOR
MAD, Fern Siegel - Thursday, December 18, 2025
The assignment includes a rebrand, campaigns, paid media management and influencer market ...
- Custom Ink Taps VaynerMedia As Lead Media Agency
MAD, Steve McClellan - Wednesday, December 17, 2025
According to the company, the appointment marks the brand's embrace of ...
- Lagunitas Brewing Taps Otherway As Creative AOR
MAD, Fern Siegel - Tuesday, December 16, 2025
Lagunitas, one of California's craft breweries, plans a brand design and mast ...
- Publicis Wins Global Media For Magnum Ice Cream
MAD, Steve McClellan - Wednesday, December 17, 2025
Magnum's brands include Ben & Jerry's, Magnum, Wall's, Cornetto and others. Magn ...
- Internet Provider 123NET Selects Doner As Creative-Strategic AOR
MAD, Fern Siegel - Monday, December 15, 2025
The company's goal is to make Michigan the best connected state. ...
- Think Pink: Mary Kay Selects Grey New York As Global Ad Partner
MAD, Fern Siegel - Friday, December 12, 2025
The agency will launch a master brand campaign in late 2026. ...
- Kidde Consolidates Media Account With Acadia
MAD, Steve McClellan - Monday, December 15, 2025
The remit includes retail media and organic management on Amazon, utilizing Amaz ...
- Major UK Hotel Chain Premier Inn Books Born Social As AOR
MAD, Fern Siegel - Wednesday, December 10, 2025
The brief is to bring the brand to the attention of young ...
- Ark Wins Goodwood Revival Account
Accounts on the Move, Fern Siegel - Tuesday, December 9, 2025
First work for the vintage-car race begins in February. ...
- Almond Board of California Picks Grey NY As AOR
Accounts on the Move, Fern Siegel - Monday, December 8, 2025
A new brand campaign is expected next year. ...
- WPP's Wavemaker Poised To Take $2B UK Media Account
MAD, Steve McClellan - Tuesday, December 9, 2025
Until the contract is signed, neither the government nor WPP are like ...
- Publicis Wins Vodafone's Creative Account
MAD, Steve McClellan - Monday, December 8, 2025
The client said that it will be the only telecom operator ...
- Midas Selects Where Eagles Dare As Creative AOR
Accounts on the Move, Fern Siegel - Thursday, December 4, 2025
The Pittsburgh-based agency will handle brand strategy and full-funnel creative. ...
- Sine Digital Heads Media Buying/Planning For National Theatre
MAD, Fern Siegel - Thursday, December 4, 2025
The media agency appointment will propel NT'sx digital transformation and connect wi ...
- Midas Names Where Eagles Dare AOR
MAD, Steve McClellan - Wednesday, December 3, 2025
The assignment comes as the iconic auto service franchise company approaches i ...
- New Biz Champ Year-To-Date: Publicis Media
MAD, Steve McClellan - Tuesday, December 2, 2025
The firm's Global New Business Barometer (NBB) for the January-September period sho ...
- Land O'Frost Taps MissionOne For Media AOR Duties
MAD, Steve McClellan - Wednesday, November 26, 2025
Under the new partnership, MissionOne Media will oversee media planning, buying, analyti ...
- Aaron's Company Names Truth Marketing + Media AOR
Accounts on the Move, Fern Siegel - Tuesday, November 25, 2025
Aaron's offers a DTC lease-to-own option at its 1,100 stores in ...
- Stihl Names The Martin Agency Creative AOR
MAD, Fern Siegel - Monday, November 24, 2025
The agency will define a new direction for the century-old company. ...
- ABM AI: New Technology Being Implemented In B2B Space
Email Insider, Ray Schultz - Friday, November 21, 2025
A new study finds that 71.2% of companies polled implement ABM strategie ...