- Hershey's Enlists Athletes To Promote Its 'Happy Place'
MAD, Fern Siegel - Wednesday, January 21, 2026
The new work launches ahead of the Winter Olympic and Paralympic ga ...
- Leo New York Generates Excitement For Subway's Protein Deal
MAD, Fern Siegel - Wednesday, January 21, 2026
Subway's new menu pushes more for less. ...
- VML Extends New Balance's 'Now' Message
MAD, Fern Siegel - Tuesday, January 20, 2026
Spots use top athletes and air in key sports events throughout 2 ...
- McGarrah Jessee Wins Shiner Beers Creative AOR
MAD, Fern Siegel - Monday, January 19, 2026
McJ has regained the brand. It was its lead agency from 20 ...
- Curiosity Wins Nurri AOR, Launches 'Shake' Campaign
MAD, Fern Siegel - Friday, January 16, 2026
The ready-to-drink protein milkshake was named Instacart's fastest-growing brand. ...
- Ogilvy Scores Major League Soccer AOR
Accounts on the Move, Fern Siegel - Thursday, January 15, 2026
The WPP agency will debut "MLS is Back" in late February. ...
- TDA Boulder Celebrates 'Weird' In Hapa Sushi Ads
MAD, Fern Siegel - Thursday, January 15, 2026
The work focuses on delivery orders from the Colorado restaurant chain. ...
- Smartphone Maker Oppo Selects Assembly, Allison WW For Singapore Assignment
MAD, Steve McClellan - Thursday, January 15, 2026
Assembly will handle media and Allison will oversee PR/influencer activities, but t ...
- Vocelli Pizza Names Love Advertising Marketing AOR
Accounts on the Move, Fern Siegel - Wednesday, January 14, 2026
The agency will handle media, creative campaigns and influencer strategy. ...
- Nick Offerman Checks Out True Value For DIYers
MAD, Fern Siegel - Tuesday, January 13, 2026
Laughlin Constable launched "Your Project, Your Way" to reach a new generat ...
- Snapdragon Compute Programs 72andSunny As Creative AOR
MAD, Fern Siegel - Tuesday, January 13, 2026
First work for the Qualcomm tech begins in the first quarter. ...
- Tom Brady Delivers For Pizza Hut
Out to Launch, Fern Siegel - Tuesday, January 13, 2026
VML produced the creative that runs till the Super Bowl. ...
- Colle McVoy Cooks Up Visibility For Instant Pot
Accounts on the Move, Fern Siegel - Monday, January 12, 2026
The remit is to reach younger audiences who haven't engaged with t ...
- WPP Media Wins Norwegian Cruise Lines U.S.
MAD, Steve McClellan - Monday, January 12, 2026
Word of the account win comes as NCL is breaking a n ...
- WPP Media Expands Reckitt Relationship, Winning India
MAD, Steve McClellan - Thursday, January 8, 2026
In November, Reckitt selected WPP to handle its media assignment across ...
- E.ON Next Names TSA Social Creative Agency
Accounts on the Move, Fern Siegel - Wednesday, January 7, 2026
The shop will raise brand awareness and social content creation. ...
- Starfish Rebrands Crisil To Unify Global Positioning
Out to Launch, Fern Siegel - Wednesday, December 31, 2025
The new work refining the brand message and visual identity. ...
- Colgate Creates A 'Home Alone' Toothpaste Twist
Out to Launch, Fern Siegel - Tuesday, December 30, 2025
Three Instagram videos show the results of forgotten oral care. ...
- MAD's Most-Read Stories Of 2025: Campaigns, Accounts & M&A
MAD, Steve McClellan - Monday, December 29, 2025
Top-read news included stories about a Southwest Airlines campaign, big wins f ...
- European Wax Center Names Yard NYC Agency Partner
MAD, Fern Siegel - Tuesday, December 23, 2025
The agency is responsible for brand positioning and platform development. ...
- Automaker JLR Selects WPP For Global Marketing Communications
MAD, Steve McClellan - Wednesday, December 24, 2025
The selection is subject to final contract negotiations. The firm spent $4 ...
- Joe & The Juice Names Spekk Global AOR For Paid Social, Search
MAD, Fern Siegel - Monday, December 22, 2025
The remit is to increase app downloads and drive traffic into i ...
- Publicis Media Wins Kenvue's $1.3B Global Business
MAD, Steve McClellan - Monday, December 22, 2025
WPP will lead creative and production for all brands except Neutrogena. Omnic ...
- Moosylvania Ups Cohen To CEO
People on the Move, Fern Siegel - Monday, December 22, 2025
The new CEO is focused on strategic creative across social channels. ...
- BarkleyOKRP Selects Gratton As ECD To Grow New York Creative
MAD, Fern Siegel - Friday, December 19, 2025
The new hire is leading eight staffers on the Planet Fitness acco ...
- Anomaly Creates Zales 'For Me' Gift Experience
MAD, Fern Siegel - Friday, December 19, 2025
If the jewelry isn't fully appreciated, it returns to the giver. ...
- City Of Napa Names The Abbi Agency AOR
MAD, Fern Siegel - Thursday, December 18, 2025
The assignment includes a rebrand, campaigns, paid media management and influencer market ...
- Custom Ink Taps VaynerMedia As Lead Media Agency
MAD, Steve McClellan - Wednesday, December 17, 2025
According to the company, the appointment marks the brand's embrace of ...
- Lagunitas Brewing Taps Otherway As Creative AOR
MAD, Fern Siegel - Tuesday, December 16, 2025
Lagunitas, one of California's craft breweries, plans a brand design and mast ...
- Publicis Wins Global Media For Magnum Ice Cream
MAD, Steve McClellan - Wednesday, December 17, 2025
Magnum's brands include Ben & Jerry's, Magnum, Wall's, Cornetto and others. Magn ...