- Boyd Interactive Selects Involved Media As Media AOR
MAD, Fern Siegel - Friday, June 13, 2025
Boyd's online casino gaming includes ResortsCasino.com and Stardust Online Casino. ...
- Orijen Appoints TDA Boulder Creative-Strategy Partner
Accounts on the Move, Fern Siegel - Thursday, June 12, 2025
The agency will lead work in the U.S. Canada, EU, Mexico, Sou ...
- Liquid I.V. Promotes Hydration Message In 360 Rollout
MAD, Fern Siegel - Thursday, June 12, 2025
Zambezi handled the Times Square creative, which send robots into the Theat ...
- Bad Ass Coffee Names BAM Connection AOR
Accounts on the Move, Fern Siegel - Wednesday, June 11, 2025
The Brooklyn agency won the acount without a competitive review. ...
- Publicis Wins Mars' $1.7B Global Media
MAD, Steve McClellan - Wednesday, June 11, 2025
The appointment is another blow to WPP, which was the primary med ...
- Segafredo Zanetti Adds BBH As Global Creative AOR
Accounts on the Move, Fern Siegel - Tuesday, June 10, 2025
BBH called the win "and incredible opportunity to build an iconic bra ...
- Galleriu Heads Global Strategy For 72andSunny
People on the Move, Fern Siegel - Tuesday, June 10, 2025
An 11-year agency vet, her new role is international executive strategy direc ...
- Joan Wins Mohegan Sun's Creative AOR
MAD, Fern Siegel - Monday, June 9, 2025
The company is uniting its property and digital platforms under a sing ...
- ServiceNow Taps Dentsu X For Media Duties
MAD, Steve McClellan - Monday, June 9, 2025
The company previously worked with PMG who was named global media A ...
- Benefits Platform Origin Names Joint Lead Creative Agency
Accounts on the Move, Fern Siegel - Thursday, June 5, 2025
The agency will create an visual identity that enhances Origin AI's visibil ...
- Moroch Named New Agency For Tech Training Firm Pluralsight
MAD, Steve McClellan - Thursday, June 5, 2025
The agency said it would leverage its "creative expertise to enhance Pluralsight ...
- IPG Selected For Paramount+ US Media Duties
Mediapsssst, Richard Whitman - Friday, June 6, 2025
As reported earlier this week most of the Paramount media business ...
- Tropicana Brands Selects Fig As Creative AOR
MAD, Fern Siegel - Wednesday, June 4, 2025
The agency will develop campaigns for Tropicana, Naked and Izze. ...
- Paramount Moves Global Media To Publicis
MAD, Steve McClellan - Wednesday, June 4, 2025
Paramount spends an estimated $400 million on measured media annually, according ...
- Cutting Room: 'Wahl' Builds On Barber Legacy
MAD, Fern Siegel - Monday, June 2, 2025
The Chop & Hue creative runs on organic and paid channels highlighti ...
- Valley Bank Picks Doner As Creative-Strategic AOR
MAD, Fern Siegel - Monday, June 2, 2025
The agency's remit is to elevate brand perception. ...
- TRG Win's Media, Creative For Tractor Brand Kioti
MAD, Steve McClellan - Monday, June 2, 2025
The company, part of South Korean-based Daedong Corp., has been selling equipme ...
- Loews Hotels Books New Engen As AOR
MAD, Fern Siegel - Friday, May 30, 2025
Loews owns and operates 27 hotel properties across the United States. ...
- The Growing Crisis Of Dog Dementia And The Company Determined To Fight It
Mediapsssst, Richard Whitman - Wednesday, May 28, 2025
A company called SoluPet has developed a product to slow the progressi ...
- Inspire Medical Systems Names BarkleyOKRP AOR
Accounts on the Move, Fern Siegel - Tuesday, May 27, 2025
The agency will lead creative, strategy, media, CRM and customer experience. ...
- Bakery Assigned Creative AOR For Sendero
Accounts on the Move, Fern Siegel - Friday, May 23, 2025
Sendero will also utilize Ken, the sister media agency. ...
- Local Planet Is Top Ranked Agency Network In Q1 New Business
MAD, Steve McClellan - Friday, May 23, 2025
That's according to a new business report from COMvergence. Local Planet ...
- Vitamix Appoints Colle McVoy Integrated Creative AOR
MAD, Fern Siegel - Thursday, May 22, 2025
The agency's first work is expected around Q4 of this year. ...
- Craft & Commerce Wins TrueCar, Other Media Accounts
MAD, Steve McClellan - Thursday, May 22, 2025
The New York-based media agency has quietly picked up a handful ...
- LePub NYC Enlarges Heineken Portfolio, Named Dos Equis' U.S. Creative AOR
MAD, Fern Siegel - Wednesday, May 21, 2025
The agency will launch a redefined brand equity campaign in early 2 ...
- WPP, Coca-Cola Co., Renew Global Marketing Partnership
Mediapsssst, Richard Whitman - Wednesday, May 21, 2025
The initial deal was struck in 2021 and since then WPP h ...
- National Peanut Board Goes Nuts For Special U.S.
MAD, Fern Siegel - Tuesday, May 20, 2025
The agency will create new brand positioning and a campaign targeting G ...
- UM Wins $70 Million 7-Eleven Media AOR
MAD, Steve McClellan - Monday, May 19, 2025
UM stated that it will drive the client's "full funnel, cross-channel med ...
- 72andSunny Sails With Princess Cruises To Reposition Brand
Accounts on the Move, Fern Siegel - Friday, May 16, 2025
The global cruise liner's goal is to drive growth in the Australi ...
- American Honey Whiskey Awards Someoddpilot Creative AOR
MAD, Fern Siegel - Thursday, May 15, 2025
The Chicago-based agency will create a new brand identity and multi-year bra ...