- P&G Once Again Celebrates Mom's Love In New Olympic Effort
Marketing Daily, Aaron Baar - Thursday, November 2, 2017
Get the tissues ready. The new "Love Over Bias" campaign imagines h ...
- For Women Runners, Adidas Summons The F-Word
Marketing Daily, Sarah Mahoney - Friday, November 3, 2017
"Our goal is to send a provocative message," says a spokesperson f ...
- Visa: So Secure Even Your Doppelganger Can't Hack You
MAD, Larissa Faw - Wednesday, November 1, 2017
For the first time, Visa is leveraging an internet meme specifically ...
- Lexus Brings Back The Iconic Red Bow
Marketing Daily, Tanya Gazdik - Thursday, November 2, 2017
In each storyline, the sound of the key fob cuts to reve ...
- Pens Are Mightier Than Guns In New Campaign
Out to Launch, Larissa Faw - Wednesday, November 1, 2017
The "Transform a Gun. Transform a Life" social media campaign supports ...
- Move Over Silicon Valley, Here Comes 'Porcelain Valley'
Marketing Daily, Aaron Baar - Tuesday, October 31, 2017
The area is home to American Standard, a 140-year-old brand, and featur ...
- Aflac Intros DuckChat To Aid In Open Enrollment
Marketing Daily, Tanya Gazdik - Wednesday, November 1, 2017
A new TV spot introduces DuckChat via Facebook Messenger, a new 24 ...
- Advertising Lessons the Auto Industry Should Learn From Insurance Companies
Marketing: Automotive, Jeri Smith - Wednesday, November 1, 2017
Few purchases are exciting as a car, and few are more bla ...
- Global AXA Campaign Promotes New Brand Positioning
Out to Launch, Steve McClellan - Tuesday, October 31, 2017
Financial services company AXA has launched its first global campaign--developed by Public ...
- Parachute Launches First Brand Campaign
MAD, Larissa Faw - Monday, October 30, 2017
Developed with Office of Baby, the "Very Comfortable" creative is designed ...
- Kia Comes 'Out Of Nowhere' To Take On Lexus
Marketing Daily, Tanya Gazdik - Tuesday, October 31, 2017
The goal of this campaign is to generate awareness of how f ...
- "The Oregon Trail" Computer Game Reimagined For Tourism Push
Out to Launch, Larissa Faw - Monday, October 30, 2017
Travel Oregon and its agency Wieden+Kennedy are out with a new campai ...
- Snap Creates 3D World Lens To Promote 'Stranger Things'
Digital News Daily, Gavin O'Malley - Friday, October 27, 2017
In what Snap is calling a first-of-its-kind 3D World Lens, consumers c ...
- Honda Turns Homeowners' Garages Into Dealerships
MAD, Larissa Faw - Friday, October 27, 2017
The experiential effort From Sid Lee is supported with online, social med ...
- Febreze Offers Less Heavy-Handed Alternative
Marketing Daily, Aaron Baar - Monday, October 30, 2017
"Febreze ONE is perfect for those who prefer lighter, nature-inspired, single-note scent ...
- Honda Plays Up 'Best' Status
Marketing Daily, Tanya Gazdik - Monday, October 30, 2017
Metal trophy figures representing human accomplishments in sports, academics, music and scien ...
- Headlines Have Faded, But Fire Devastation Remains In California
Out to Launch, Steve McClellan - Friday, October 27, 2017
HelpNorCal.com and the #LoveSpreadsFaster campaign was launched this week to draw attenti ...
- New Campaign For Honda Motorcycle Aims To Change Its 'Couch On Wheels' Rep
MAD, Larissa Faw - Thursday, October 26, 2017
Honda has redesigned its Gold Wing motorbike and a new ad campai ...
- Sensuous TV Ad Marks Godiva's Mainstream U.S. Push
Marketing Daily, Karlene Lukovitz - Thursday, October 26, 2017
The U.S. version of the first ad is actually a bit le ...
- Groupon Goes After Businesses
Marketing Daily, Aaron Baar - Thursday, October 26, 2017
Having built up its consumer brand, the company is showing how ...
- Burger King's Real-Time OOH Campaign
Out to Launch, Larissa Faw - Thursday, October 26, 2017
Burger King's new UK ad campaign is customizing messages around meal occasio ...
- Sarah Michelle Gellar's Foodstirs Launches 'More Flour To Ya" Campaign
MAD, Larissa Faw - Wednesday, October 25, 2017
Boulder, Colorado-based agency, Fortnight Collective created the campaign in under 45 day ...
- Honda Targets Younger Consumers With Gold Wing Motorcycle Relaunch
Marketing Daily, Tanya Gazdik - Thursday, October 26, 2017
"The big challenge for us was to create a bike and ...
- You Could Be There (At Marriott's Bali Resort)
Out to Launch, Larissa Faw - Wednesday, October 25, 2017
Marriott and agency Grey New York are expanding the hotelier's "You A ...
- On-Cor Gets Brand Refresh, Campaign To Promote It
MAD, Larissa Faw - Tuesday, October 24, 2017
The advertising campaign pivots away from traditional "bite and smile" creative ...
- CheapOair Debuts Its First TV Campaign
MAD, Larissa Faw - Tuesday, October 24, 2017
CheapOair's "Go Ahead, Be Cheap" ad suggests that "cheap" means value throu ...
- Reese Witherspoon Tells Stories For Elizabeth Arden
Out to Launch, Larissa Faw - Tuesday, October 24, 2017
Reese Witherspoon continues her role as Elizabeth Arden's "storyteller-in-chief" in a n ...
- In A First, North Face Campaign Positions Company As A Fashion Brand
MAD, Larissa Faw - Monday, October 23, 2017
The North Face (TNF) is out with a new campaign that f ...
- Hasbro, Telemundo Target Latina Moms With 'Fun With Mom' Campaign
Television News Daily, Wayne Friedman - Monday, October 23, 2017
The three-month campaign targets Latina mothers, using Hasbro's "Fun with Mom" messagin ...
- Diddy Juggles Many Roles With New Ciroc Campaign
MAD, Larissa Faw - Friday, October 20, 2017
The music producer and entrepreneur is promoting the new French Vanilla Cir ...