- For $7.3M, Disaronno Seeks 398M Impressions For Irish, Italian Newbies
Marketing Daily, Les Luchter - Friday, June 25, 2021
It's the largest media buy in 10 years for Disaronno International, promoti ...
- New York Gin Joins Applejack Brandy In 'New York To The Core' Campaign
Marketing Daily, Les Luchter - Thursday, June 24, 2021
Barking Irons Spirits has begun paid social media and grassroots poster marketi ...
- T-Mobile's 5G Network Briefly Includes 5Gin, 5Ginger Beer
Marketing Daily, Les Luchter - Thursday, June 24, 2021
Carrier's limited-edition beverages celebrated the "Un-carrier" spirit that brought Ultra Capacity ...
- Lagunitas Boondoggles With Doggies
Marketing Daily, Les Luchter - Tuesday, June 22, 2021
Dog owners can enter contest to win Visa gift card and brand ...
- Summer Trends: Younger Drinkers Reach For Hard Seltzers, RTD Cocktails
Marketing Daily - Top of the News, Les Luchter - Tuesday, June 22, 2021
Want to reach younger legal-age drinkers with a hard seltzer or ready-to-dri ...
- Summer Is For Boozing? Brands Celebrate Outdoorsy Times
Marketing Daily, Les Luchter - Friday, June 18, 2021
Giveaway promotions from craft wine brand The Federalist and hard seltzer bra ...
- Bud Light Seltzer, Truly Lemonade Top List Of New Product Pacesetters
CPG Insider, Steve Ellwanger - Friday, June 18, 2021
Brands big and small had to pivot "as soon as they launch ...
- The Sudsiest Of Promos: Beer Companies Push Branded Merch
Marketing Daily, Les Luchter - Wednesday, June 16, 2021
Get your dumbbell-shaped drinking vessel, your Coors Light doggie beer holder, yo ...
- Diageo Becomes NFL's First Official Spirits Sponsor
Digital News Daily, Karlene Lukovitz - Wednesday, June 16, 2021
Terms were not disclosed, but one estimate put the all-in cost ...
- Limited-Edition Scotch Whisky Makers Give Birth To 19-Year-Old, 80-Year-Old
Marketing Daily, Les Luchter - Tuesday, June 15, 2021
Dewar's has released The Champions Edition, a 19-year-old blend produced as t ...
- AB InBev, Diageo, MolsonCoors In Cross-Hairs Of Underage Drinking Study
Marketing Daily - Top of the News, Les Luchter - Monday, June 14, 2021
It's the first estimate in nearly two decades of the monetary val ...
- It's Miller, Er, Make That Fundays, Time!
Mediapsssst, Richard Whitman - Thursday, June 10, 2021
When folks at the Minneapolis commerce agency The Stable finish a lo ...
- Funky Buddha Hard Seltzer Launches The First Annual Manatee Derby
MAD, Amy Corr - Monday, June 7, 2021
It's like the Kentucky Derby--just swap horses for manatees, mint juleps f ...
- For Happy Dads, A Miller Lite/New Balance 'Shoezie' -- And Hard Seltzer In Non-Skinny Cans
Marketing Daily - Top of the News, Les Luchter - Friday, June 4, 2021
Two very different beverage brands are touting dad-friendly features and promos ...
- June Whiskey Promotions Race Pronghorns, Replace Roommates
Marketing Daily, Les Luchter - Wednesday, June 2, 2021
The pronghorn, the prairie mammal depicted on the label of High We ...
- Golden Road Brewing Launches 'Tourism' Campaign For Imaginary Mango County
Marketing Daily, Les Luchter - Tuesday, June 1, 2021
D'Arcy Carden (Janet in NBC's "The Good Place") plays Jennie Jensen, t ...
- Archer Roose Banks On Elizabeth Banks, Its New Co-Owner
Marketing Daily, Les Luchter - Friday, May 28, 2021
Banks is also brand spokesperson, co-starring in a video that jokes abo ...
- Heineken USA Targets In-Car Responsible Drinking Message To California Drivers
Marketing Daily, Les Luchter - Thursday, May 27, 2021
Drivers will get a Waze top-of-screen notification once they've keyed in the ...
- Drink For A Cause: Onehope Protects Oceans, Boen Feeds Kids
Marketing Daily, Les Luchter - Wednesday, May 26, 2021
Sales of Grazia by Onehope will support Project Zero, which aims ...
- Michelob Ultra Organic Seltzer Invites Consumers To 'Vacation In This Ad'
Marketing Daily, Les Luchter - Tuesday, May 25, 2021
Travel-starved Americans get the chance to win "fruitful" vacations themed to brand ...
- Stella Artois Makes Chess Move With Grandmaster Hikaru Nakamura
Marketing Daily, Les Luchter - Monday, May 24, 2021
Event will feature Nakamura and challengers attempting to break his Chess.com reco ...
- To-Go Cocktails Likely Here To Stay
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, May 23, 2021
Nearly 20 states have approved measures that would keep to-go cocktails aroun ...
- Zenith: Alcohol's 2021 Global Ad Spend To Rise 5.3%, Digital Growing At TV's Expense
Digital News Daily, Karlene Lukovitz - Monday, May 24, 2021
Alcohol's rebound will still take years, given how hard-hit it was ...
- Zenith: Global Alcohol Ad Spend Will Rise 5.3% In 2021
MAD, Larissa Faw - Monday, May 24, 2021
Alcohol advertising will grow roughly in line with the general ad mark ...
- E. & J. Gallo's High Noon Hard Seltzer Offers Benedictions
Marketing Daily, Tanya Gazdik - Thursday, May 20, 2021
"We want to tap into our consumer's naturally optimistic mindset, and 'Sun ...
- Budweiser Gets Its Holiday Cans In A Row
Marketing Daily, Les Luchter - Monday, May 17, 2021
There'll be red, white and blue designs for July 4, and wint ...
- A Crossover? Spindrift Sparkling Water Adds Alcoholic Version
Marketing Daily, P.J. Bednarski - Friday, May 14, 2021
Unlike other major hard seltzers, Spindrift Spiked uses water and "only re ...
- Miller Plans To Launch Competing Seltzers Into 'Oblivion'
Marketing Daily - Top of the News, P.J. Bednarski - Tuesday, May 11, 2021
"Miller is unapologetically 'about' beer. The only way we will ever laun ...
- 'Talking' Coors Beer Can Lauds Drinkers For Healthy Baby Steps
Marketing Daily, P.J. Bednarski - Thursday, May 6, 2021
The Coors Pure tag is, "It's organic -- but chill about it ...
- In New Campaign, Barefoot's Different Products All Walk The Same Walk
Marketing Daily, P.J. Bednarski - Wednesday, May 5, 2021
Brand's first big product push since pandemic highlights all products with t ...