- Windsor Canadian Redefines Outdoors For Millennials, Gen Z
Marketing Daily, Les Luchter - Tuesday, August 31, 2021
Brand found Millennials, Gen Z "didn't connect with traditional whisky marketing, b ...
- Recurrent Buys 'Jancis Robinson' Wine Site
Publishers Daily, Ray Schultz - Tuesday, August 31, 2021
Wine expert Robinson will continue as editor and will also remain ...
- Bombay Sapphire Spot 'Visualizes Sensations' Of Drinking
Marketing Daily, Les Luchter - Monday, August 30, 2021
Ads show "metaphorical installations of the bubbles, vapor mist, sparkling ice cub ...
- Lakshmi Teams With Winery In Women's Health Initiative
Marketing Daily, Les Luchter - Friday, August 27, 2021
"Top Chef" host Padma Lakshmi has developed three recipes to pair wi ...
- Poll: Fewer Americans Drinking Booze
Around the Net In Brand Marketing, Phyllis Fine - Thursday, August 26, 2021
It's not a huge drop, but "The Gallup survey
published Thursday fou ...
- Michelob Ultra Promotes Sports Gender Equality With Big Bucks Pledge
Marketing Daily, Les Luchter - Thursday, August 26, 2021
The ad spot encourages consumers to hit "save" on social media women ...
- Jim Beam Goes D2C With Subscription Whiskey Box
Marketing Daily, Les Luchter - Wednesday, August 25, 2021
Beam Suntory launches Barreled & Boxed, consisting of quarterly direct-to-consumer deliveries ...
- Emmys Squeeze In Third Alcoholic Beverage Partner: Franciacorta
Marketing Daily, Les Luchter - Tuesday, August 24, 2021
Another partner, Ketel One Vodka, is sponsoring an Emmys watch party sweepstak ...
- TV Beer Spending Soars Nearly 50% YOY
Marketing Daily, Les Luchter - Monday, August 23, 2021
iSpot.tv attributed the surge largely to the return of live sports, wi ...
- Vox Media Acquires 'Punch,' Site Devoted To The Cocktail Culture
Publishers Daily, Ray Schultz - Monday, August 23, 2021
'Punch' will be a sister brand to 'Eater.' Co-founder Talia Baiocci wi ...
- Spirits Conjure 'The Walking Dead,' 'The Hype'
Marketing Daily, Les Luchter - Sunday, August 22, 2021
The AMC series featuring zombies now has a spirit of its ow ...
- Budweiser's Candle, Meat Products Extend Brand's BBQ-Beer Connection
Marketing Daily, Les Luchter - Thursday, August 12, 2021
The Budweiser Bratwurst line of processed meats gets a boost with ...
- PepsiCo To Enter Hard Seltzer Wars With Hard Mtn Dew
Marketing Daily - Top of the News, Les Luchter - Tuesday, August 10, 2021
"We anticipate rapid adoption [of Hard Mtn Dew] by retailers, with potenti ...
- Campari Brings 'Fellini Forward' In Latest 'Red Diaries' Collaboration
Marketing Daily - Top of the News, Les Luchter - Tuesday, August 10, 2021
Experimental short created through AI follows the famed director on his creati ...
- Suntory Sets Sights On Hometown, Tokyo -- For 2022
Marketing Daily, Les Luchter - Friday, August 6, 2021
After its Olympics promotions plans were quashed, spirits giant began social med ...
- Key Category Projections Reveal Mixed Recovery For 2021-22
Research Intelligencer, Joe Mandese - Monday, August 9, 2021
Transportation and tourism, one of the categories most severely disrupted in 20 ...
- Cointreau, Mars Wrigley File Trademark Suits Against Cannabis/CBD Companies
Marketing Daily, Steve Ellwanger - Thursday, July 29, 2021
Cointreau filed suit against Canopy Growth Corp. after Canopy's U.S. debut ...
- Hard Seltzers Drive 2nd-Quarter Growth At Molson Coors
Marketing Daily - Top of the News, Les Luchter - Friday, July 30, 2021
"The demand for [hard seltzer] Topo Chico is incredibly strong," with dema ...
- Chateau Ste. Michelle Winery, Sold By Altria, Launches Largest Campaign Ever
Marketing Daily, Les Luchter - Tuesday, July 27, 2021
Two weeks after tobacco giant Altria sold the winery for $1.2 billio ...
- Spirits Companies Grey Goose, Maker's Mark Debut Branded Video Series
Marketing Daily, Les Luchter - Monday, July 26, 2021
Maker's Mark's "The Show Next Door" features comedian and actor Randall Pa ...
- WhistlePig Rye Goes Cross-Country, Is Blended Into Fuel, Partners With Irish Whiskey
Marketing Daily, Les Luchter - Monday, July 26, 2021
Barrels of whiskey were loaded onto an 18-wheeler dubbed the Rolling Rickhou ...
- Absolut: For Both Drinks And People, #MixResponsibly
Marketing Daily, Les Luchter - Thursday, July 22, 2021
#MixResponsibly, "is meant to encourage continued communication of people's physical and emotion ...
- 'Bolt To The Bar' For A Free Michelob Ultra On Saturday
Marketing Daily, Les Luchter - Wednesday, July 21, 2021
Campaign is part of Michelob Ultra's Beer Run program, giving out fr ...
- Wines In Space? Fermented Grapes Precede Billionaires There
Marketing Daily - Top of the News, Les Luchter - Thursday, July 15, 2021
This Saturday, the first wine fermented in zero gravity will return fr ...
- America Has A Collective Drinking Problem
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, July 11, 2021
America has long been infatuated with heavy drinking, dating back to t ...
- How New Drinkers Are Reacting To Bar Scene
Around the Net In Brand Marketing, Tanya Gazdik - Sunday, July 11, 2021
The pandemic and stay-at-home orders prompted home drinking like never before. Tho ...
- Women Turn Nights Around With Music -- And The Right Tequila
Marketing Daily, Les Luchter - Wednesday, July 7, 2021
Separate music-driven spots from two different companies -- 1800 Cristalino Tequila a ...
- Seagram's 7 Dives In For Dive Bar Relief
Marketing Daily, Les Luchter - Tuesday, July 6, 2021
Company will donate $7 (up to $77,000 total) to the small-business-supporting nonprof ...
- Vodkas Go Time Traveling, Get Their Pink On
Marketing Daily, Les Luchter - Thursday, July 1, 2021
Broken Shed Vodka U.S. ads play off time zone differences to positi ...
- Budweiser Reboots 'Independence Day' For Post-COVID World
Marketing Daily, Les Luchter - Wednesday, June 30, 2021
Actor Bill Pullman reprises his iconic role as President Whitmore to declar ...