- Glenlivet Launches Holiday Campaign, Concierge Services
Marketing Daily, Les Luchter - Sunday, November 21, 2021
Holiday Concierge will buy and deliver $5,000 worth of presents each f ...
- Gobble, Guzzle...Gag? Turkey Drinks Make Holiday Menu
Marketing Daily, Les Luchter - Wednesday, November 17, 2021
Tamworth Distilling has just launched a roasted turkey-flavored whiskey, while Jones So ...
- RumChata's New Plot Twist: 'Have Your Unusual'
MAD, Todd Wasserman - Tuesday, November 16, 2021
The cream liqueur is getting its first big mainstream marketing effort sin ...
- Kahlua Stirs It Up With Routine-Busting Spots, Espresso Martinis
Marketing Daily, Les Luchter - Thursday, November 11, 2021
The "Stir Up Your Routine" campaign targets "leaders in organizing both plann ...
- Firstleaf, Public Goods Celebrate Firsts in D2C Wine Campaigns
Marketing Daily, Les Luchter - Tuesday, November 9, 2021
Firstleaf is a major player in subscription wine clubs, while alcohol neophy ...
- Grey Goose Dances 'Tini In Spirited Campaign
Marketing Daily, Les Luchter - Thursday, November 4, 2021
In a musically infectious spot, Bacardi's Grey Goose invites viewers to " ...
- Fruity Ketel One Spot Pushes Essence Of Botanical Spritz
Marketing Daily, Les Luchter - Monday, November 1, 2021
Diageo's vodka distilled with botanicals has debuted its first commercial since t ...
- Phillips Distilling Stokes Its Largest Integrated Campaign
Marketing Daily, Les Luchter - Thursday, October 28, 2021
The national campaign is using a mix of social media, influencer partnership ...
- A Camo Wedding Dress? David's Bridal Creates One For Busch Beer
Marketing Daily, Les Luchter - Wednesday, October 27, 2021
"Busch Light has long been a staple at [fans'] weddings, so w ...
- Is There Booze In Your Ice Pop? Iconic Brands Hopes So
Marketing Daily, Les Luchter - Monday, October 25, 2021
Iconic spent $15 million plus $4 million in debt transactions to acqui ...
- From Cinco-To-Go To Agave Bars, Jose Cuervo's COVID Pivot Pays Off
Marketing Daily, Les Luchter - Friday, October 22, 2021
Among ideas spurred by the pandemic: holiday DoppelDrinker campaign, where brand creat ...
- Pronghorn Aims To Infuse Diversity Into Spirits Industry
Marketing Daily, Les Luchter - Wednesday, October 20, 2021
Among the soon-to-launch company's efforts will be investments in 57 Black-owned spiri ...
- Fetzer's Friendsgiving Campaign Takes New Approach To Turkey Day
Marketing Daily, Les Luchter - Monday, October 18, 2021
"Broader cultural and food trends invited a more diverse and eclectic approa ...
- Disaronno's Oil-Can-Packed EnGINe Motors Into U.S. Gin Race
Marketing Daily, Les Luchter - Sunday, October 17, 2021
If you see someone drinking from an oil can, just hope they' ...
- Glenfiddich -- Purveyor of $18,000 Whiskey -- Aims To Redefine Wealth
Marketing Daily, Les Luchter - Thursday, October 14, 2021
Glenfiddich insists that being rich means much more than your personal moneta ...
- Nicholas Sparks Pushes Love Letters For Belle Glos Wines
Marketing Daily, Les Luchter - Wednesday, October 13, 2021
Author asked Instagram followers to post a love letter they'd written ...
- Michelob Ultra Extends Pure Golden Hour Events To Tentrr Glamping
Marketing Daily, Les Luchter - Tuesday, October 5, 2021
Michelob Pure Gold has previously run Pure Golden Hour incarnations involving meditatio ...
- Do Craft Beer/College Sports Team-Ups Carry 'Hypocritical Baggage'?
Marketing Daily - Top of the News, Les Luchter - Sunday, October 3, 2021
Some schools report alcohol sponsorships compromise "their own efforts to combat 'epidem ...
- Bud Cans Support Veterans Day in U.S., Fight Climate Change in U.K.
Marketing Daily, Les Luchter - Wednesday, September 29, 2021
Brand is offering "military heritage" cans, with $1 for each case so ...
- Brooklyn Brewery Taps London Agency For LGBTQ+ Campaign
Marketing Daily, Les Luchter - Friday, September 24, 2021
The initial creative, which includes a :60 video, highlights five grassroots LGBT ...
- 'Local Bar Sundays': The First Bulleit's On Diageo
Marketing Daily, Les Luchter - Thursday, September 23, 2021
Diageo's Bulleit Frontier Whiskey has launched "Local Bar Sundays," featuring a "Fir ...
- Cognac Campaigns Tap Janelle Monae, Games, Urban League
Marketing Daily, Les Luchter - Wednesday, September 22, 2021
"Cognac is the second-fastest growing spirits category in the U.S.," says Pame ...
- Peanut Butter Whiskey Drives Skrewball Sponsorships
Marketing Daily, Les Luchter - Tuesday, September 21, 2021
As the Buffalo Bills' official whiskey sponsor for the next three year ...
- Coke/Pepsi Set For Hard Seltzer Showdown In Early 2022
Marketing Daily, Les Luchter - Friday, September 17, 2021
That's when Coke's Topo Chico Hard Seltzer is set to go nationa ...
- Shaken, Stirred, Waiting: Smirnoff, Heineken Tie In With James Bond
Marketing Daily, Les Luchter - Wednesday, September 15, 2021
Three 72&Sunny-created spots, titled "There's a Spy in Everyone," feature everyday fo ...
- A-B, Uber, MADD Team Up For Safe Riding
Marketing Daily - Top of the News, Les Luchter - Tuesday, September 14, 2021
"Decide to Ride," is a multiplatform campaign promoting awareness and safe rid ...
- Campari, 'Imbibe' Mag Kick Off Charitable Negroni Week
Marketing Daily, Les Luchter - Sunday, September 12, 2021
"We are eager to welcome people back to bars and into the ...
- Young Consumers Want More Low- Or No-Alcohol Beverages
CPG Insider, Steve Ellwanger - Friday, September 10, 2021
While alcohol sales increased in the spring of 2020 during the pandemi ...
- 'Drinking Less, But Better' Trend Grounds Martini & Rossi Campaign
Marketing Daily, Les Luchter - Tuesday, September 7, 2021
Shared drinking is part of Gen Z / Millennial trend toward mindf ...
- 'Too Cute': Baileys, Bumble, Hello Sunshine Launch Rom-Com Shorts
Marketing Daily, Les Luchter - Thursday, September 2, 2021
Three rom-com short films, each inspired by real stories from Bumble's "Me ...