- 100 Years Later, Martini & Rossi Goes Non-Alcoholic Again
Marketing Daily, Les Luchter - Monday, January 24, 2022
During Prohibition, Martini & Rossi launched its first non-alcoholic vermouths. Now ...
- Sweepstakes Offers 'Year Of Butter'-Branded Wine
Marketing Daily, Les Luchter - Sunday, January 23, 2022
Jam Cellars' contest aims to launch its first two varietal extensions: Butt ...
- Wine, The Wallflower: Industry Honchos Plan Joint Marketing Push
Marketing Daily - Top of the News, Les Luchter - Thursday, January 20, 2022
Recognizing wine's declining popularity among younger demos, WineRAMP plans a campaign comparab ...
- A King's Ransom? The King of Beers Offers $1M To Sweepstakes Winner
Marketing Daily, Les Luchter - Monday, January 17, 2022
Since the start of the pandemic, Anheuser-Busch has offered more sweepstakes promotio ...
- With Craft Brewery Deal, Monster Beverage Muddles Drink Categories Further
Marketing Daily - Top of the News, Les Luchter - Thursday, January 13, 2022
Soft, hard or energetic, it's still the beverage industry. But these da ...
- Fresca Joins Topo Chico In Coca-Cola's Alcohol Lineup
Marketing Daily, Les Luchter - Thursday, January 6, 2022
Constellation Brands will partner with Coca-Cola to produce and market Fresca Mixe ...
- Is Tanqueray Fancy? No, It's 'Damn Fancy' In New Digital Ad Campaign
Marketing Daily, Les Luchter - Wednesday, January 5, 2022
The Diageo brand was also named best-selling and buzziest gin in Drin ...
- Where Beer Meets Bonsai: Coors Banquet Banks On 'Cobra Kai' Connection
Marketing Daily, Les Luchter - Tuesday, January 4, 2022
Molson Coors will award a year's worth of Banquet to viewer wi ...
- P&G Annual Earnings Top Most-Read List
Marketing Daily, Les Luchter - Sunday, January 2, 2022
Here are the most-read stories of 2021 in the liquor/partial CPG/entertainment be ...
- For Neft Vodka, Everything's Coming Up Roses
Marketing Daily, Les Luchter - Wednesday, December 29, 2021
Nine-year-old brand Neft is the official vodka of Pasadena's Rose Bowl Stad ...
- A Safe New Year's Eve, From Molson Coors
Marketing Daily, Les Luchter - Wednesday, December 29, 2021
Molson Coors says it has provided more than 8 million free N ...
- Hard Seltzer Ad Buys Up 39% In 2021
Marketing Daily - Top of the News, Les Luchter - Wednesday, December 29, 2021
Anheuser-Busch InBev, whose hard seltzer brands include Bud Light and Michelob Ultr ...
- Bailey's Sweetens Hot Chocolate Recipe
MAD, Todd Wasserman - Monday, December 27, 2021
Dominique Ansel Bakery partnered with Bailey's liqueur to kick up a tradition ...
- Bacardi: Pandemic Years Will Fuel 2022 Cocktail Trends
Marketing Daily, Les Luchter - Monday, December 27, 2021
The top-trending on-premise spirit, according to 76% of U.S. bartenders, is tequil ...
- It's In The Can: RTD Cocktail Growth Continues
Marketing Daily - Top of the News, Les Luchter - Sunday, December 26, 2021
E&J Gallo's High Noon dominated Drizly's Ready-to-Drink (RTD) cocktail sales for t ...
- Miller Lite Celebrates With Xmas Tree 'Beernaments,' NYE Closings
Marketing Daily, Les Luchter - Tuesday, December 21, 2021
Each daily allotment of Beernaments sold out in under two minutes ...
- Expected Flight Delays Spur Vizzy, Shake Shack Giveaways
Marketing Daily, Les Luchter - Monday, December 20, 2021
For travelers stuck at New York's JFK, Shake Shack will give aw ...
- Brands Ensure Ugly Sweaters (Like Santa) Keep Coming To Town
Marketing Daily - Top of the News, Les Luchter - Friday, December 17, 2021
This year's gimmicks run the gamut from 'holey-holiday" sweaters that show ...
- Study: Liquor Retailers Major In Instagram For Online Brand Marketing
Marketing Daily, Les Luchter - Tuesday, December 14, 2021
"Providing branded content in Instagram-sized assets makes it easy for retailers ...
- Jim Beam Bourbon Cream Gets 'Schitt's Creek' Star For The 'Good Stuff'
Marketing Daily, Les Luchter - Monday, December 13, 2021
Actress Emily Hampshire (Stevie on "Schitt's Creek") stars in a social med ...
- Kahlua Puts Its Money -- $25K -- In Service Of Internet-Free Nights
Marketing Daily, Les Luchter - Friday, December 10, 2021
The brand is sponsoring the Stir It Up Challenge, which will awa ...
- The Shmaltz Exodus: Marketing Maven Closes Iconic Craft Brewer
Marketing Daily, Les Luchter - Thursday, December 9, 2021
Shmaltz Brewing Company -- launched as one of the first craft breweri ...
- Here's The Topper, Truly: New Dispensing Lid Combines Two Cans Of Hard Seltzer
Marketing Daily, Les Luchter - Wednesday, December 8, 2021
Last week, Truly Hard Seltzer boasted a category-leading 27 flavors. Now there ...
- Liquor Retailers Say CBD Drinks Show Greatest Growth Potential
Marketing Daily - Top of the News, Les Luchter - Wednesday, December 8, 2021
Another trend reported in a Drizly study: Tequila may overtake vodka ...
- 'Gracias A La Vida': Patron Tequila Launches 'Simple Yet Perfect' Campaign
Marketing Daily, Les Luchter - Friday, December 3, 2021
Black and white ads feature three singers rendering classic Latin American tu ...
- Cardi B Whips It Up For Vodka-Infused Topping
Marketing Daily, Les Luchter - Wednesday, December 1, 2021
Whipshots launched Tuesday via a video and images from the Woo agen ...
- 'Shotface,' Winter Summerland Highlight Rum Campaigns
Marketing Daily, Les Luchter - Friday, November 26, 2021
Bacardi spots invite consumers to take a "holiday from the holidays," featuri ...
- Milla Jovovich Walks The Walk In New Johnnie Walker Campaign
MAD, Todd Wasserman - Wednesday, November 24, 2021
The ad, via Dept, shows a montage of Jovovich at a fashi ...
- Tanqueray Stars in 'House of Gucci' Film, Digital Campaign
Marketing Daily, Les Luchter - Wednesday, November 24, 2021
In the film, Maurizio Gucci (Adam Driver) and future wife and murder ...
- The Pirate Queen, The Fighting 69th, VR Ambassadors Promote Indie Irish Whiskeys
Marketing Daily, Les Luchter - Tuesday, November 23, 2021
"Meet the Queen of Irish Whiskey" celebrates Grace O'Malley, the16th century seafare ...