- Can Voice-Based Social-Media Apps Help TV Marketers?
TV Watch, Wayne Friedman - Monday, February 15, 2021
Clubhouse, a new social-media platform, is voice-driven. There may be advantages he ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it ...
- The Rock For President? By 2032, It Just Might Happen
TVBlog, Adam Buckman - Thursday, February 11, 2021
A new NBC sitcom about the early life of Dwayne Johnson h ...
- Audi Enlists Stella McCartney, Janelle Monae, Tom Hardy
Marketing Daily, Tanya Gazdik - Tuesday, February 9, 2021
A 76-minute livestream world premiere of the Audi e-tron GT earlier tod ...
- Jaguar Collaborates With Sony Music, DJ MK To Launch F-Pace
Marketing Daily, Tanya Gazdik - Tuesday, February 9, 2021
The music tie-up for the campaign marks the start of an ongoi ...
- Jeep Enlists 'The Boss' For 2-Minute Unity Plea
Marketing Daily, Tanya Gazdik - Sunday, February 7, 2021
The alignment between Springsteen and Jeep is "incredibly authentic," Stellantis Global C ...
- Cadillac Drafts Timothee Chalamet, Winona Ryder For Super Bowl
Marketing Daily, Tanya Gazdik - Sunday, February 7, 2021
The spot aims to communicate "what Cadillac means in the EV space ...
- Toyota Gets Emotional In Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
The 60-second spot from Saatchi features U.S. Paralympian Jessica Long swimming throu ...
- Klarna Enlists Maya Rudolph For First Super Bowl Spot
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
The European fintech's presence in the Super Bowl comes on the hee ...
- GM Releases Celeb-Filled Spot Ahead Of Game
Marketing Daily, Tanya Gazdik - Wednesday, February 3, 2021
Besides Will Ferrell, the spot from Commonweath//McCann also features comedians Kenan Thomps ...
- Brands Including Stella Artois, Uber Eats Enlist Celebs For Super Bowl
Marketing Daily, Tanya Gazdik - Monday, February 1, 2021
Anheuser-Busch's Stella Artois is debuting an ad from Mother London featuring Gram ...
- 'Kardashians' Finale: End Of World Or Boon To Civilization?
TVBlog, Adam Buckman - Tuesday, February 2, 2021
Depending on one's point of view, the final season of "Keeping ...
- Formulaic And Familiar, CBS' New 'Equalizer' Is Sure Thing
TVBlog, Adam Buckman - Monday, February 1, 2021
From straight out of the CBS action-drama playbook comes "The Equalizer," starri ...
- Ford Enlists Influencers For Social Campaign
Marketing Daily, Tanya Gazdik - Wednesday, January 27, 2021
American ballet dancer Misty Copeland and professional basketball player Gabby Williams help ...
- Larry King Memories Remind Us How Much Cable News Has Changed
TVBlog, Adam Buckman - Tuesday, January 26, 2021
CNN's own celebration of King served as a reminder that the netwo ...
- Guest-Host Stunt, Trebek Tributes Putting 'Jeopardy' In Jeopardy
TVBlog, Adam Buckman - Friday, January 15, 2021
Let this "TV Blog" serve as an alarm: Our national TV treasu ...
- Fakers Beware: Social Media Can -- And Should -- Knock Out Lies Quickly
Social Media Insider, Fern Siegel - Wednesday, January 6, 2021
In a digital age, appropriating a false identity, as Hilaria Baldwin di ...
- Discovery Inc. Takes Bigger Stake In OWN, Winfrey Swaps Shares For Parent Co.
Television News Daily, Wayne Friedman - Thursday, December 24, 2020
Discovery, which launched the Oprah Winfrey Network in 2011, now owns 9 ...
- Who Was Alex Trebek? One Of The Legends We Lost In 2020
TVBlog, Adam Buckman - Monday, December 28, 2020
The legends we lost in 2020 included top stars, unforgettable supporting player ...
- SingleCare Brings Back Martin Sheen, Adds John Leguizamo
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2020
Latinos are nearly three times more likely to be uninsured than non-Hispan ...
- Actors Union Backs News Anchor Hepp In Battle Against Facebook
Digital News Daily, Wendy Davis - Sunday, December 20, 2020
News anchor Karen Hepp is getting some support from the actors' uni ...
- Shipt Enlists Gabrielle Union, Snoop Dogg For Holiday Effort
Marketing Daily, Tanya Gazdik - Sunday, December 13, 2020
The company conducted a survey recently and found that contactless shopping ...
- News Anchor Seeks To Revive Claims Over Photo Against Facebook, Other Web Companies
Digital News Daily, Wendy Davis - Tuesday, December 8, 2020
Philadelphia news anchor Karen Hepp has asked a federal appellate court ...
- Just In Time To Battle COVID, CBS Sets 'Equalizer' Debut Date
TVBlog, Adam Buckman - Tuesday, December 8, 2020
Of all of the new shows announced last May, "The Equalizer" starri ...
- Appreciating Conan O'Brien, Well-Known Comic
TVBlog, Adam Buckman - Thursday, November 19, 2020
It seems like only yesterday that Conan O'Brien was plucked from obscuri ...
- Atlanta Heats Up Brand Image Via Social Video Storytelling
The MediaPost Cases, Lisa Singer - Monday, November 9, 2020
How does a legendary Southern city change long-ingrained stereotypes? The Atlanta Conventi ...
- DieHard Battery Returns To TV After 10-Year Hiatus
Marketing Daily, Tanya Gazdik - Monday, October 19, 2020
Themed "DieHard is back," the action-packed two-minute film features Bruce Willis ...
- Verizon Measures Campaign Success Without Asking For Personal Information
Performance Marketing Insider, Laurie Sullivan - Monday, October 19, 2020
A mix of ad units and placements, programmed on a weekly schedu ...
- Infiniti Enlists 'Hamilton' Actor For Instagram Test Drive
Marketing Daily, Tanya Gazdik - Saturday, October 10, 2020
Daveed Diggs "has a "multi-faceted, yet relatable personality," which is a go ...
- Buick Partners With Reese Witherspoon
Marketing Daily, Tanya Gazdik - Saturday, October 10, 2020
The partnership also includes Buick vehicle placements into Hello Sunshine TV a ...