- SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers Transform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Alchemer helps brands like Sonos focus on their customers' experience. ...
- Truman Reinvents Cleaning Solutions via a Hyper-Focused Customer D2C
The MediaPost Cases, Nina Lentini - Wednesday, June 17, 2020
Do we really need another cleaning product? In an industry that's alrea ...
- How TfL Doubled Its ROI In Turning Round Bus Users' Experiences
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2020
It may have been a while since any of us got ...
- One Third of Smart Device Owners Struggle To Use Them: Report
Marketing Daily, P.J. Bednarski - Thursday, February 13, 2020
While that's not great news, manufacturers have an opportunity to launch n ...
- Porsche, Buick Rank Highest In Sales Satisfaction
Marketing Daily, Tanya Gazdik - Wednesday, November 13, 2019
Porsche ranks highest in sales satisfaction among luxury brands for a seco ...
- Now Hear This: Amplifon App Exceeds Expected Results
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
Amplifon needed a service to help its customers get comfortable with the ...
- SharkNinja Analyzes Keywords In Reviews To Improve Customer Service, Reduce Costs
Performance Marketing Insider, Laurie Sullivan - Wednesday, September 11, 2019
SharkNinja marketers worked with Clarabridge to analyze keywords and identify unmet consum ...
- United Airlines Loyalty Miles Will No Longer Expire
Marketing Daily, Tanya Gazdik - Wednesday, August 28, 2019
United also now offers discounted membership to Clear, pre-screening service that allo ...
- Which Industries Gain The Most From Improved CX?
Marketing Insider, Dave Kilimnik - Wednesday, August 7, 2019
Airlines and wireless service providers will gain most by improving poor experienc ...
- Experience, Rather Than Price, Drives Customer Loyalty
Marketing Daily, Laurie Sullivan - Monday, July 1, 2019
The important of building relationships, followed by positive site experiences, is k ...
- Traditional Banks Continue To Experience Reputation Issues
Marketing Daily, Tanya Gazdik - Thursday, June 13, 2019
Over four years, KeyBank made the most effort to respond to 7 ...
- Auntie Anne's Looks To Pretzel Delivery For Growth
Show Daily: Videos, Staff Writers - Thursday, May 23, 2019
Who'd-a thunk anyone would pay $8 to get a pretzel delivered? Josh ...
- Cross-Channel Digital Attribution Is The Way Of The Future
Show Daily, Nina Lentini - Monday, April 29, 2019
With multi-touch attribution, said Crispin Sheridan, VP digital and social optimization, SA ...
- How Mazda Harnessed The Power Of Human Insights And Data To Become Customer-Obsessed
The MediaPost Cases, Nina Lentini - Wednesday, April 24, 2019
The 2% market share player had to reflect internally on how ...
- Do We Really Want Brands To Be Our Friends?
London Blog, Sean Hargrave - Friday, March 22, 2019
It has been a week of brand image and purpose -- a ...
- AI Moving Into Customer Service
Connected Thinking, Chuck Martin - Tuesday, March 19, 2019
Within 18 months, the majority (53%) of customer service organizations are expect ...
- Survey Fatigue: Are You Reaching Your Customers Effectively?
Marketing Insider, Janelle Estes - Monday, March 11, 2019
Consumers are tired of the seemingly endless blizzard of surveys they recei ...
- Big Brand, Little Brand -- Guess Which One Gets CRM Wrong?
London Blog, Sean Hargrave - Friday, February 22, 2019
Spoiler alert -- it's the big guy. Asking for data but n ...
- Aiming To Reward Your Best Customers? Amazon Wants To Get Involved
Marketing Daily, P.J. Bednarski - Thursday, February 14, 2019
Moments is a B2B marketing service that makes it easy to rewa ...
- Want Better Customer Relationships? Walk A Mile In Their Shoes
Marketing Insider, Peter Chave - Friday, January 25, 2019
What my company learned from switching to the customer side for o ...
- How Amsterdam Airport Schiphol Creates A Passenger Journey Via Email
The MediaPost Cases, Nina Lentini - Thursday, November 8, 2018
Before the arrival of Ruth Hakkenberg, the email program at Schiphol Amsterd ...
- End-to-End Personalization: The Farmer's Dog
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The Farmer's Dog knows a great deal about each individual dog a ...
- Helping Subscribers Navigate 'Moments of Truth' With Email
Email Marketing Daily, George Bilbrey - Tuesday, September 25, 2018
A moment of truth is a key point in the relationship ...
- Five Stars -- Or Ratings Purgatory?
Media Insider, Steven Rosenbaum - Monday, August 27, 2018
Does the automated system of review and punishment actually improve the quali ...
- Half Of Marketers Lack CX Connections With Millennials
Performance Marketing Insider, Laurie Sullivan - Friday, August 10, 2018
About 52% of marketers participating in a survey about serving an exception ...
- Spirit CEO Shares Operational News
Marketing Daily, Tanya Gazdik - Thursday, May 10, 2018
Spirit recently unveiled self-tagging for checked bags. This newest advancement allows custome ...
- Study Shows Poor Follow-Up To Customer Emails
Email Marketing Daily, Ray Schultz - Tuesday, January 30, 2018
Companies are falling way short when it comes to customer service. On ...
- The Rise Of Those Annoying Talking Robots
Media Insider, Steven Rosenbaum - Monday, January 29, 2018
Has "higher than normal call volumes" become the new normal? The simp ...
- A New Challenge For Ad Targeting: GDPR Compliance
Data & Programmatic Insider, Laurie Sullivan - Monday, January 15, 2018
Is personal consumer data still a viable option to use for ...
- What Do Customers Want? Ask Them
Show Daily: Videos, Staff Writers - Wednesday, December 20, 2017
When outdoor gear retailer Cabela's asks their customers what they want, t ...