- I Can't Believe It's Not Butter! Spreads GIPHY Mirth
CPG Insider, Steve Ellwanger - Friday, December 4, 2020
The brand's in-house creative team worked with artists Bianca Bosso and Chr ...
- Oreo Raises Curtain On Lady Gaga-Inspired Cookies
Marketing Daily, Steve Ellwanger - Thursday, December 3, 2020
Fan engagement and the chance to win a concert meet-and-greet with La ...
- Uber-Postmates Deal Creates 3-Horse Delivery Race
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, December 3, 2020
Meanwhile, DoorDash is hoping to raise about $2.8 billion in an initi ...
- 'Thrillist' Launches New Vertical, 'Detroit Bureau' Sold To Three Ships
Publishers Daily, Sara Guaglione - Wednesday, December 2, 2020
"The New Gameplan" hub will cover sports fans in the time ...
- Nonprofits Challenge Cargill's 'Independent Family Farmers' Claims
Marketing Daily, Steve Ellwanger - Tuesday, December 1, 2020
"Cargill is egregiously misleading consumers... because the Products are in fact produc ...
- Mtn Dew, Philadelphia Cream Cheese Take 'Gaming' To Extremes
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, December 1, 2020
Philadelphia debuts what may seem to be the next hot gaming consol ...
- Thrillist, Zuul Open 'Ghost Kitchen,' Deliver Meals In NYC
Publishers Daily, Sara Guaglione - Monday, November 30, 2020
Ten restaurants will each have a two-week residency, with limited-edition meal offerin ...
- Allrecipes.com Hits Nearly 60M Visits During Thanksgiving Week
Publishers Daily, Sara Guaglione - Monday, November 30, 2020
It had its largest-ever number of site visits on both Thanksgiving e ...
- Changing Tastes For Breakfast Cereals Pose Brand Challenges
CPG Insider, Steve Ellwanger - Wednesday, November 25, 2020
A "polarizing" trend is marked by a desire for either healthy ...
- Triscuit Will Fund Nonprofits To Feed People Living In 'Food Deserts'
Marketing Daily, Steve Ellwanger - Tuesday, November 24, 2020
Three-year, $1 million initiative will help people living in low-income areas whe ...
- Mars' Kind Acquisition: Uniting Healthy, Not-So-Healthy Snacks
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, November 24, 2020
Purchase of healthy snack company Kind "clearly a play for Mars ...
- Ecommerce Eats: Consumers Turn To Online Grocery Shopping
Email Insider, Ray Schultz - Monday, November 23, 2020
Three-fourths of all shoppers now buy groceries online, Clinch reports. And th ...
- Schar Doubles Down On Influencers To Reach Gluten-Free Niche
CPG Insider, Steve Ellwanger - Friday, November 20, 2020
People with celiac are a big target for Schar, whose research sho ...
- Thanksgiving 2020: Travel Down, Virtual Celebrating Up
Marketing Daily - Top of the News, Steve Ellwanger - Friday, November 20, 2020
In one mid-October study, 90% of Americans said they will celebrate indoor ...
- Beyond Meat Plans Healthier Burger
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, November 17, 2020
Beyond Meat’s burger, launched in 2016, was modeled after a traditional be ...
- Crunch Launches First Brand Campaign Under New Ownership
MAD, Larissa Faw - Tuesday, November 17, 2020
The effort follows the 2018 acquisition of Nestle's U.S. confections operation ...
- Fisher Nuts Lures Younger Consumers With Recipes, Emotion
Marketing Daily, Steve Ellwanger - Tuesday, November 17, 2020
The company's deep roots in cooking and baking mean "we can ...
- Is Bud Light Infused With Tapatio Sauce A Caliente Idea?
Marketing Daily, P.J. Bednarski - Monday, November 16, 2020
Bud Light Chelada Fuego adds hot sauce to Anheuser Busch's take ...
- 'Martha Stewart Living' Turns 30, Lindenmuth Named 'Wine Spectator' Executive Editor
Publishers Daily, Fern Siegel - Friday, November 13, 2020
To mark the 'MSL' milestone, the December issue shares the mag's mo ...
- McCormick Video Recipes Engage With ASMR Community
CPG Insider, Steve Ellwanger - Friday, November 13, 2020
With French toast and other recipes, the company aimed to reach AS ...
- Performance Agency Tinuiti Adds Instacart To Offering
Performance Marketing Insider, Laurie Sullivan - Thursday, November 12, 2020
Tinuiti, a large independent performance marketing agency, on Thursday added another marketpla ...
- With Help From TMA Happy Egg Cooks Up Brand Makeover
MAD, Larissa Faw - Tuesday, November 10, 2020
"When you are named Happy Egg, people have an expectation that you' ...
- Progressive Partners With Whole Foods For Thanksgiving Turkey Insurance
Marketing Daily, Tanya Gazdik - Tuesday, November 10, 2020
"The Thanksgiving holiday will look a little different for many folks th ...
- Freshly CEO: Feeding The I-Hate-To-Cook Consumer
D2C Insider, Sarah Mahoney - Monday, November 9, 2020
Freshly CEO Michael Wystrach tells D2C FYI how consumers are changing, a ...
- Nestle Buys Freshly As Meal Kits Re-Heat
Marketing Daily, Sarah Mahoney - Sunday, November 1, 2020
Nestle says it believes the online ready-meals market, now $4 billion ...
- More CPG Brands Reaching Out To Hispanic Consumers, Causes
CPG Insider, Steve Ellwanger - Friday, October 30, 2020
A 15-second campaign spot highlights Ocean Spray's Cran-Mango and Cran-Pineapple variations wi ...
- Danone's Two Good Yogurt Goes All In To Reduce Food Waste
Marketing Daily, Steve Ellwanger - Wednesday, October 28, 2020
Brand will partner with Full Harvest, an organization that sources "surplus a ...
- 'Eater' Launches Locally Curated Wine Subscription
Publishers Daily, Sara Guaglione - Monday, October 26, 2020
Eater's city editors will partner with local wine experts to understand communi ...
- MyAir Goes D2C To Sell Personalized Nutrition Bars
CPG Insider, Steve Ellwanger - Friday, October 23, 2020
"It's very important for us to have the D2C connection because ea ...
- Banza's Chickpea-Crust Pizzas Challenge Wheat-, Cauliflower-Based Pies
Marketing Daily, Steve Ellwanger - Thursday, October 22, 2020
CPG brand Banza is venturing from store shelves to frozen food ais ...