- Godiva Closes, Sells U.S. Stores
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, January 26, 2021
Godiva is the latest venerable retailer to say goodbye to brick-and-mortar location ...
- Campaign Says Kids Should Eat Veggies 'Early And Often'
Marketing Daily, Steve Ellwanger - Tuesday, January 26, 2021
Partnership for a Healthier America aims to show that "kids can lea ...
- 4 Trends Affecting Food Marketers In 2021
Marketing Insider, Jared Scott - Tuesday, January 26, 2021
With 64% of consumers wanting to reduce their carbon footprint, carbon-positive practic ...
- 'Allrecipes' Promotes Nichole Aksamit To Editor In Chief
Publishers Daily, - Friday, January 22, 2021
Allrecipes magazine reaches more than 9 million readers, with a rate ba ...
- Ben & Jerry's Intros Ice Cream For Dogs
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, January 21, 2021
Ben & Jerry’s is debuting Doggie Desserts: four-ounce cups of mostly non-dai ...
- Vital Farms Campaign Broadens Sustainability Positioning
Marketing Daily, Steve Ellwanger - Thursday, January 21, 2021
New spots from the Preacher agency feature a Vital Farms employee addressi ...
- Snickers Peanut Brownie: 'Comfort' For Awkward, Everyday Moments
Marketing Daily, Steve Ellwanger - Wednesday, January 20, 2021
Spots use edgy humor -- like showing a potential threesome on ...
- Orgain, Rxbar Leverage Content Marketing, Influencers
Marketing Daily, Steve Ellwanger - Tuesday, January 19, 2021
Orgain, which markets plant-based protein powder, is providing 30 days of fre ...
- As Dining Preferences Shift, Denny's Will Roll Out Virtual Concepts
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, January 19, 2021
More than half of the chain's approximately 1,500 U.S. restaurants have sign ...
- 'NYT Cooking' Launches Ad Campaign Amid Surging Growth
Publishers Daily, - Thursday, January 14, 2021
The eight-week campaign includes TV, digital and social media ads to showca ...
- Milkadamia Brings 'Blind' Product Sampling To Zoom
Marketing Daily, Steve Ellwanger - Wednesday, January 13, 2021
"Just One Taste LIVE" campaign was developed to replace in-person sampling sidelin ...
- Pilgrim's Pride, Tyson Settle Broiler Chicken Price-Fixing Claims
Marketing Daily - Top of the News, Steve Ellwanger - Wednesday, January 13, 2021
Pilgrim's Pride said it will pay $75 million to settle, while Tys ...
- 2021 Forecast For Cereals, Snacks: Sweetness Keeps Coming
CPG Insider, Steve Ellwanger - Friday, January 8, 2021
General Mills is aiding cereal-to-snacking crossover with new bars from Kellogg ma ...
- Outstanding Foods Chastises Cheetos With 'Meal-In-A-Bag' Puffs
Marketing Daily, Steve Ellwanger - Thursday, January 7, 2021
"They taste even better than the ones with the Cheetah," says litt ...
- 'Impossible' Dream? Meat Substitutes Aim For Price Parity With Beef
Marketing Daily - Top of the News, Steve Ellwanger - Thursday, January 7, 2021
Impossible Foods is cutting prices of its plant-based products to foodservice distributo ...
- InnovAsian's Brand Awareness Recipe: Humor, Pod Frequency
Marketing Daily, Steve Ellwanger - Tuesday, January 5, 2021
Four new spots that broke this week offer up Asian food ...
- Common Element Of Top 10 Stories: Fun, Pandemic's Influence
Marketing Daily, Steve Ellwanger - Thursday, December 31, 2020
For one, Halo Top's ad touted the pleasures of getting beyond guild-induci ...
- 'Tastemade' Acquires ChefsFeed, Retains Platform
Publishers Daily, Sara Guaglione - Monday, December 28, 2020
The sale gives Tastemade access to ChefsFeed's 40 million viewers and netwo ...
- Whole Foods Receives FDA Warning Letter
Around the Net In Brand Marketing, Tanya Gazdik - Saturday, December 26, 2020
The Federal Drug Administration has sent Whole Foods Market a warning lett ...
- My/Mo: Bringing Mochi Ice Cream To The Masses
CPG Insider, Steve Ellwanger - Thursday, December 24, 2020
With distribution in some 30,000 retail grocery locations, the brand entered t ...
- JUST Egg Wants To Scramble Traditional Holiday Recipes
Marketing Daily, Steve Ellwanger - Wednesday, December 23, 2020
In latest ad, eggs end up getting crossed off the list ...
- 'EatingWell' Consumes 38% YOY Ad Revs For December Issue
Publishers Daily, Sara Guaglione - Wednesday, December 23, 2020
New advertisers contributed to the mag's print ad revenue growth in ...
- Freshly Launches First New Product Since Being Bought By Nestle
Marketing Daily, Steve Ellwanger - Thursday, December 17, 2020
FreshlyFit offers gluten-free meals tailored to people who follow keto, paleo a ...
- Few Of The Top 100 Retailers Are Protected By DMARC, Study Finds
Email Marketing Daily, Ray Schultz - Thursday, December 17, 2020
The healthcare field has a high protection rate, and food and bevera ...
- 'Rachael Ray In Season' Brings Back Annual Subscriptions, Home Delivery
Publishers Daily, Sara Guaglione - Wednesday, December 16, 2020
The Winter/Spring 2021 issue will be available nationwide beginning February 12, 2 ...
- Blue Apron Launches Multichannel Campaign With 'Significantly Heavier' Investment, CMO Says
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 14, 2020
The "Wellness 360" campaign, part of an initiative showing benefits of ho ...
- Kinder Joy, Hershey Kisses Spread Holiday Family Sweetness
Marketing Daily, Steve Ellwanger - Wednesday, December 9, 2020
Kinder Joy commemorates the family tradition of marketing a child's height ...
- Genesis Motor Partners With Amazon, Tastemade
Marketing Daily, Tanya Gazdik - Tuesday, December 8, 2020
Amazon Advertising has created a virtual showroom where customers can learn mo ...
- Campbell's Soup Tries To Save The 'Snow Day'
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, December 3, 2020
During a pandemic, every day is a “snow day” and staying ho ...
- I Can't Believe It's Not Butter! Spreads GIPHY Mirth
CPG Insider, Steve Ellwanger - Friday, December 4, 2020
The brand's in-house creative team worked with artists Bianca Bosso and Chr ...