- How Hormel Pivoted When COVID-19 Disrupted Trade Show Plans
MAD, Larissa Faw - Thursday, September 10, 2020
HDS brought an alternative activation to retailers and clients with an imaginati ...
- Target Adds Premium Line
Around the Net In Brand Marketing, Tanya Gazdik - Tuesday, September 8, 2020
Target is adding a premium line called Good & Gather Signature ...
- Campbell's Rejuvenation Efforts Get Big Assist From Pandemic
Marketing Daily - Top of the News, Steve Ellwanger - Tuesday, September 8, 2020
In response to the gain in sales, the company boosted marketing spendi ...
- Merryfield App Simplifies 'Clean' Food, Rewards Shoppers
CPG Insider, Steve Ellwanger - Friday, September 4, 2020
To explain "clean food," which can be challenging to consumers, Merryfield to ...
- Country Crock's Goal: Keep Nostalgia, Regain 'Middle Of The Table'
Marketing Daily, Steve Ellwanger - Thursday, September 3, 2020
Buttery spreads brand Country Crock is modernizing its nostalgic roots by doubli ...
- A Repositioned Bumble Bee Reimagines Shelf-Stable Tuna
Marketing Daily, Steve Ellwanger - Wednesday, September 2, 2020
The unexpected approach to tuna is on full display in the company ...
- Lightlife Calls Out Competitors For Ingredients
Marketing Daily, Steve Ellwanger - Monday, August 31, 2020
Lightlife slams "food tech" competitors Beyond Meat and Impossible Foods. Says i ...
- Ernie The Elf Takes Center Stage In Broad-Based Keebler Campaign
Marketing Daily, Steve Ellwanger - Thursday, August 27, 2020
Consumer research led to the decision not only to keep Ernie a ...
- Dawn Davis Tapped As 'Bon Appetit' EIC
Publishers Daily, Sara Guaglione - Thursday, August 27, 2020
Davis was most recently vice president and publisher of 37 Ink, ...
- Lunchables' Platy And Jackie Teach 'New School Rules'
Marketing Daily, Steve Ellwanger - Wednesday, August 26, 2020
Who better to inform kids of new back-to-school standards like wearing fa ...
- Brands And Influencers: Reemerging Emphasis On Driving Sales
Marketing Daily, Steve Ellwanger - Monday, August 24, 2020
With more people cooking at home, Foster Farms decided to use influence ...
- Girls Scouts Planning French Toast-Flavored Cookie
Around the Net In Brand Marketing, Tanya Gazdik - Thursday, August 20, 2020
The Girl Scouts of the United States of America on Tuesday announc ...
- Safe+Fair Eyes New Look To Accompany Category Expansion
CPG Insider, Steve Ellwanger - Friday, August 21, 2020
Brand's consumer base has broadened beyond those who suffer from food sensitiviti ...
- Pepsi Foodservice CMO Looks At Bright Side: 'We Democratized Our Insights To A Greater Degree'
MediaPost Connect, Nina Lentini - Friday, August 21, 2020
One of the ways was to put a restaurant worker relief fu ...
- Walmart Crushes Sales, Overtakes Amazon In E-Groceries
Marketing Daily, Sarah Mahoney - Tuesday, August 18, 2020
Still, retailers have a long way to go before America is real ...
- Incogmeato Goads Flexitarians To Break Plant-Based Taste Barrier
Marketing Daily, Steve Ellwanger - Tuesday, August 18, 2020
New spots get right to the point with a voiceover that declar ...
- Case Study: ShopRite's Paperbird Soars
Show Daily, Nina Lentini - Wednesday, August 19, 2020
Who would have thought you could find namaste in the paper produc ...
- With Virtual Wings, Brinker Charts New Path
QSR Insider, Sarah Mahoney - Tuesday, August 18, 2020
With the launch of It's Just Wings, a virtual concept delivered ...
- Pepsi Foodservice CMO Looks At Bright Side: 'We Democratized Our Insights To A Greater Degree'
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The company put a restaurant worker relief fund over the $20 milli ...
- Here To Help? Brand Building For The Next Normal
Show Daily, Nina Lentini - Tuesday, August 18, 2020
The Kraft Heinz Company's Brian Neumann said the company came up wi ...
- OffLimits Cereals: Premium Blends, 'Unstable' Mascots
CPG Insider, Steve Ellwanger - Friday, August 14, 2020
Cereal encompasses culture, says founder of brand whose mascots include Dash, describ ...
- Extra, Snickers Ads Highlight What's Happening At Home Now
Marketing Daily, Steve Ellwanger - Thursday, August 13, 2020
Like being caught in your underwear when you think an in-person vis ...
- Bagel Bites Pizza Bagels Return To TV To Ponder 'Cultural Debates'
Marketing Daily, Steve Ellwanger - Wednesday, August 12, 2020
Debates take the form of comical back-and-forth conversations between animated characters. Th ...
- Bowery Farming Wants To Make Lettuce Safe, Smart And Tasty
Marketing Daily, Sarah Mahoney - Tuesday, August 11, 2020
Grown indoors, lettuces, greens and herbs are non-GMO, free from pesticides "a ...
- Pandemic Helps Deliver Profit Boost To Blue Apron
Marketing Daily, Steve Ellwanger - Tuesday, August 11, 2020
This year has been a financial juggling act for Blue Apron. It ...
- Beyond 'Hands And Pans': McCormick Videos Help Solve Lockdown Loneliness
Brand Insider Podcast, Steve Smith - Friday, August 7, 2020
During lockdowns, having a friendly face from McCormick's own team make ...
- Nestle Leans Into Lifestyles With Launch Of Life Cuisine
Marketing Daily, Steve Ellwanger - Thursday, August 6, 2020
Launch comes at the intersection of two trends: younger consumers rediscovering froz ...
- Food Delivery Fuels Uber's Growth As Pandemic Hobbles Rides Segment
Marketing Daily - Top of the News, Thom Forbes - Friday, August 7, 2020
While the company's rides business plunged 75%, Uber Eats' bookings grew 11 ...
- Pepsi Global CMO To Open CPG Brand Insider Aug. 18 With Emphasis On Empathy
MediaPost Connect, Nina Lentini - Friday, August 7, 2020
Scott Finlow, global CMO of Pepsico Foodservice, will expand on how t ...
- 'Bon Appetit' Names Sonia Chopra As Executive Editor
Publishers Daily, Sara Guaglione - Thursday, August 6, 2020
Chopra will help lead editorial content across 'Bon Appetit,' 'Epicurious,' 'Healthyish' a ...