- Streaming Accounts For 19% Of Total Viewing, Netflix Accounts For A Third Of That
Research Intelligencer, Joe Mandese - Tuesday, February 11, 2020
Streaming services now account for 19% of total audience usage of t ...
- Disney Integrates Hulu Into D2C Unit, Hulu CEO Randy Freer Exits
Television News Daily, Wayne Friedman - Friday, January 31, 2020
With the launch of Disney+, the company is now focused on t ...
- Disney+ Sees Sharply Rising Purchase Intent, Other Streamers Virtually Flat
Television News Daily, Wayne Friedman - Thursday, January 23, 2020
Disney+ is seeing increased consumer intent to purchase the service against fl ...
- Weekly Viewing Time Rising On Netflix And Hulu
Television News Daily, Wayne Friedman - Tuesday, January 21, 2020
Weekly time spent watching movies and TV series on Netflix and Hu ...
- Programmatic Helping Advertisers To Create, Buy Longer, Interactive TV Ad Segments
Data & Programmatic Insider, Laurie Sullivan - Monday, January 13, 2020
Centro's ad platform recently became certified on Hulu's private marketplace, allowing advertise ...
- Don't Miss Molly: One-Of-A-Kind Columnist Makes For A Powerful Film
TV Watch, Sarah Mahoney - Thursday, January 9, 2020
"Raise Hell: The Life and Times of Molly Ivins" is now ...
- Will Streaming And Media Concentration Lead To Another Vast Wasteland?
Television News Daily, Marilyn Greenwald - Thursday, December 5, 2019
It's time to revisit the former FCC chairman Newton Minow's warning th ...
- Hulu Shifting To 'First-Price' Auction For Private Marketplace
Television News Daily, Wayne Friedman - Friday, October 11, 2019
Hulu will shift to a less complicated "first-price" auction process when ...
- 'Veronica Mars' Turns Into Veronica Vulgar In Hulu Reboot
TVBlog, Adam Buckman - Wednesday, July 24, 2019
This new "Veronica Mars" emerges as one of the worst shows th ...
- Controlling Hulu, Disney Plots A Synergized Path Forward
Digital News Daily, Alex Weprin - Friday, May 17, 2019
Disney will benefit from the direct customer relationship, as well as synergi ...
- Hulu: CPM Pricing Sinks, Overall Ad Revenues Climb
Television News Daily, Wayne Friedman - Friday, May 17, 2019
The average CPM for Hulu in the first quarter was down 1 ...
- Hulu Ad Prices Eroding At Double-Digit Rates
Research Intelligencer, Joe Mandese - Friday, May 17, 2019
As Disney takes control of Hulu, the service's advertising rates appear ...
- Disney Has 'Dialogue' With Comcast About Selling Hulu Stake
Digital News Daily, Alex Weprin - Thursday, May 9, 2019
Disney CEO Bob Iger suggested that a deal in which Comcast so ...
- At Newfronts, YouTube And Hulu Flex Their Muscles
Video Insider, Alex Weprin - Tuesday, May 7, 2019
Hulu's event felt like a TV upfront, with flash, breezy presentations a ...
- Hulu Passes 28 Million Subscribers, Offers Binge Ad Experience
Digital News Daily, Alex Weprin - Wednesday, May 1, 2019
Following up on its "pause" advertising option, Hulu's new advertising experience wi ...
- Streaming Services Keep Eyes On Competition, Consumers Amid Changing Landscape
Digital News Daily, Alex Weprin - Tuesday, April 16, 2019
Any company seeking to launch a streaming video service in the ne ...
- AT&T Sells Stake In Hulu - Back To Hulu
Television News Daily, Wayne Friedman - Monday, April 15, 2019
AT&T has sold its nearly 10% in Hulu back to the compa ...
- Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
Video Insider, Alex Weprin - Tuesday, April 16, 2019
While platforms like Hulu are delivering advanced ad experiences, companies such ...
- Disney+: Ad-Free, At $6.99 A Month, May Bundle ESPN+ And Hulu
Television News Daily, Wayne Friedman - Friday, April 12, 2019
For its new Disney+ service, company executives say every division of i ...
- Direct-To-Consumer Shoppers Spend More Time Streaming TV Than On Social Media
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
DTC consumers spend 13 hours per week watching live or on-demand streami ...
- Hulu Tweaks Advertising Loads
TV Watch, Wayne Friedman - Wednesday, April 3, 2019
Hulu said it is now limiting individual commercial breaks to 90 second ...
- Hulu Ad Revenues Forecast To Hit $1.82B In 2019
Television News Daily, Wayne Friedman - Monday, March 18, 2019
Hulu's recent price cut for its basic ad-supported on-demand service -- wi ...
- Hulu To Make Ad-Supported Tier Free For Spotify Premium Subscribers
Digital News Daily, Alex Weprin - Tuesday, March 12, 2019
The deal marks a significant expansion to the partnership forged last yea ...
- Survata To Measure Ad Impact On Hulu
Digital News Daily, Alex Weprin - Wednesday, March 6, 2019
Measurement and research firm Survata is now measuring the impact of vid ...
- Hulu Launches Sports-Focused Marketing Campaign
Digital News Daily, Alex Weprin - Monday, February 18, 2019
The national marketing campaign kicked off over the weekend during the N ...
- Super Bowl: Streaming Services Take Over The Big Game
Digital News Daily, Alex Weprin - Monday, February 4, 2019
No fewer than seven subscription streaming video services -- often in pri ...
- Hulu Partners With Charmin, Coca-Cola To Test Pause Ads
Digital News Daily, Alex Weprin - Thursday, January 31, 2019
A viewer watching a show hits pause and a silent, static ...
- Hulu Lowers Price For Ad-Supported Tier
Digital News Daily, Alex Weprin - Thursday, January 24, 2019
With its advertising business spinning into high gear with programmatic options, direct-sal ...
- Hulu, Telaria Expand Programmatic Partnership
Digital News Daily, Alex Weprin - Wednesday, January 23, 2019
Hulu's robust ad business is expanding, but the challenge is walking t ...
- Hulu Launching Attribution Solution To Enhance Metrics, Data
Digital News Daily, Alex Weprin - Friday, January 11, 2019
The in-house attribution product will track consumers from when they view ...