- Fade To Black: Zediva Ordered To Stop Streaming Movies
Online Media Daily, Wendy Davis - Tuesday, August 2, 2011
Handing Hollywood a victory against an online startup, a federal judge h ...
- Fiat Goes Big For Little Car In New Campaign
Marketing Daily, Karl Greenberg - Monday, August 1, 2011
Fiat is launching its first national ad campaign in the U.S. th ...
- Academy Of Motion Picture Arts And Sciences Hires New CMO
Around the Net In Brand Marketing, Karl Greenberg - Monday, August 1, 2011
In June, the Academy of Motion Picture Arts and Sciences has, f ...
- McD's 'Smurfs' Promos Tie In Nutrition Element
Marketing Daily, Karlene Lukovitz - Friday, July 29, 2011
Having just announced its phasing in of healthier Happy Meals, McDonald's ...
- The Smurfification Of A New Generation
Marketing Daily - Top of the News, Thom Forbes - Friday, July 29, 2011
I kind of feel the same fondness for the Smurfs as ...
- NBC's Got The Blues: Kicks Off 'Smurfing' Campaign
MediaDailyNews, Wayne Friedman - Thursday, July 28, 2011
Little blue characters will be taking over some NBCUniversal networks this summe ...
- Hulu Primarily TV Destination, Netflix Draws Movie Lovers
Online Media Daily, Gavin O'Malley - Wednesday, July 27, 2011
As Hulu and Netflix continue to square off, it's important to no ...
- Netflix Screens Good Results
MediaDailyNews, Wayne Friedman - Monday, July 25, 2011
Netflix's second-quarter results show improving numbers when it comes to revenue, incom ...
- Netflix Perception Free-Falls On Pricing Plan
Marketing Daily, Aaron Baar - Sunday, July 24, 2011
"It's a big announcement, and it's gotten a lot of press, ...
- Dish To Keep 1,500 Blockbuster Stores Open
MediaDailyNews, - Friday, July 22, 2011
Dish stated that it will continue to operate "more than 1,500 U. ...
- Has Your Latest Entertainment Technology Let You Down?
TV Watch, Wayne Friedman - Monday, July 25, 2011
You might love your iPad (though flash video might make it better ...
- Transformers Power Hasbro Sales, Earnings
Marketing Daily, - Tuesday, July 19, 2011
Hasbro says its sales for the second quarter climbed 23% to $908 ...
- Buy Once, View Anywhere: UltraViolet Ready for Launch
VidBlog, Steve Smith - Monday, July 18, 2011
Go figure. The movie industry may actually get at least a pie ...
- Is There Merchandising Life After 'It All Ends'?
Marketing Daily - Top of the News, Thom Forbes - Friday, July 15, 2011
How do you keep a marketing juggernaut rolling, Hollywood-style, even beyond t ...
- ION TV To Air 6 Starz Movie Titles
MediaDailyNews, David Goetzl - Thursday, July 14, 2011
The ION network has acquired first-run rights to films in the bas ...
- Netflix Raises Prices 60%
Around the Net In Online Marketing, Fern Siegel - Wednesday, July 13, 2011
Netflix will raise its monthly price by 60% for a plan th ...
- Panasonic Blames Tinsel Town For Poor 3D TV Sales
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, July 12, 2011
"Avatar" was just the first of a long list of great ...
- 7-Eleven Partners With Universal Pix, DreamWorks
Marketing Daily, Tanya Gazdik - Tuesday, July 5, 2011
The new Wrist Blaster cup filled with an Alienade Slurpee beverage ...
- Screen Time: Netflix Streams Into 43 More Countries
MediaDailyNews, David Goetzl - Tuesday, July 5, 2011
Netflix, which boasts 23 million-plus subscribers in the U.S. and Canada, wi ...
- Dunkin' Doing First Movie Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, June 28, 2011
One element of the integrated campaign: The two brands, with support fr ...
- Mark Cuban First To Grab Brass Ring From Dallas Mavericks' NBA Title
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 27, 2011
Team owner Mark Cuban has become the first member of the Dall ...
- Chiquita, 'Rio' Web Partnership Delivers Big Results
Marketing Daily, Gavin O'Malley - Monday, June 27, 2011
"We wanted a smart yet engaging media campaign around the Chiquita R ...
- 'Cars 2': Entertainment Or Merchandise Mover?
Marketing Daily - Top of the News, Thom Forbes - Monday, June 27, 2011
The promotional buzz for "Cars 2" started many, many weeks ago ...
- Goodyear Becomes Lightyear In 'Cars 2'
Marketing Daily, Karl Greenberg - Tuesday, June 21, 2011
"We feel the transformation of the website is an attention-grabber for si ...
- Redbox Launches Game Rental
Marketing Daily, - Monday, June 20, 2011
Redbox, which helped upend the model of the movie rental industry, ...
- Netflix Removes Sony Films
Online Media Daily, - Monday, June 20, 2011
Sony films have been "temporarily" removed from Netflix streaming library because ...
- LG Sees Green (Lantern)
Marketing Daily, - Thursday, June 16, 2011
LG Mobile Phones has launched a marketing campaign tied to its placeme ...
- Happy Fathers: More Kid Time Online And Off
Marketing Daily, Karl Greenberg - Wednesday, June 15, 2011
"I think, especially if you are marketing any kind of digital entertainme ...
- Report: Amazon Tablets To Tack On Movie Service
Around the Net In Online Marketing, Gavin O'Malley - Tuesday, June 14, 2011
Amazon reportedly plans to launch a streaming movie service specifically for i ...
- Nissan Grabs 'Green Lantern' Actor For Leaf
Marketing Daily, - Monday, June 13, 2011
Nissan North America has signed a partnership deal tied to "Innovation f ...