- Brisk's Green Tea Features 'Green Lantern' Design
Marketing Daily, - Thursday, June 9, 2011
Brisk Iced Tea, from the Pepsi Lipton Tea Partnership, is introducing Bri ...
- 'Super 8' Breaks Out Of The Box With Twitter Campaign
Marketing Daily - Top of the News, Thom Forbes - Thursday, June 9, 2011
I first heard about "Super 8" -- an ambitious movie epic that ...
- Paramount Partners: Twitter Tweets 'Super 8'
MediaDailyNews, David Goetzl - Wednesday, June 8, 2011
Looking to use Twitter as a tool to spark (hopefully positive) conversatio ...
- Paramount Partners With Twitter For Promo, Ads
Online Media Daily, Laurie Sullivan - Wednesday, June 8, 2011
Paramount Pictures on Thursday will hold a sneak-peek screening of its forthcomi ...
- Should There Be An Oscar Category For This?
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 8, 2011
Movies can be downright dreadful and they can bomb at box offic ...
- 7-Eleven Lights The Thrusters With 'Super-8' Promo
Marketing Daily, Karl Greenberg - Friday, June 3, 2011
Call it Madison, Vine and Houston. 7-Eleven is sending someone into spa ...
- Intel Launches Films Profiling Bloggers
Marketing Daily, Aaron Baar - Friday, June 3, 2011
The new 10-minute film, which is being shown at www.intel.com/visuallife, profiles t ...
- Popcornflix Joins Ad-Supported Streaming Movie Race
Online Media Daily, - Friday, June 3, 2011
Recently launched in Beta, popcornflix.com from Screen Media Ventures is hoping ...
- Dramamine Required For 7-Eleven Promo
Marketing Daily, - Thursday, June 2, 2011
7-Eleven is sending someone into space as part of the largest promoti ...
- Roll 'Em: Hulu Partners With Miramax
Online Media Daily, Gavin O'Malley - Wednesday, June 1, 2011
On the heels of a similar deal with Netflix, Hulu has partner ...
- Fox Marketing For 'X-Men': Lots Of Smoke In The Sky
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 1, 2011
This Memorial Day weekend in Southern California brought giant "X" shapes ...
- 'Girl With The Dragon Tattoo' Goes Viral
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, June 1, 2011
David Fincher's new film, "The Girl with the Dragon Tattoo," seems ...
- Miramax Inks Deal With Hulu
Around the Net In Media, Phyllis Fine - Wednesday, June 1, 2011
Hundreds of Miramax movies like "Pulp Fiction" and "Amelie" will now ...
- 3D Movies Sales Slide, 3D TV Grows
MediaDailyNews, Wayne Friedman - Tuesday, May 31, 2011
Entertainment executives may be seeing a softening of interest in 3D movie ...
- Blockbuster Offers Super-Cheap, One-Day Rentals
MediaDailyNews, Wayne Friedman - Friday, May 27, 2011
Going into Redbox pricing territory, the newly revamped Blockbuster says thousands ...
- MPAA Seeks Court Order Halting Zediva Streams
Online Media Daily, Wendy Davis - Friday, May 27, 2011
Escalating their battle with video site Zediva, the movie studios are aski ...
- Oprah Finale Grabs 18 Million Viewers, Major Ad Time
MediaDailyNews, Wayne Friedman - Thursday, May 26, 2011
"The Oprah Winfrey Show" ended her syndicated show with her biggest ratin ...
- State Farm Backs Disney/Pixar's 'Cars 2'
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
One element of the promotion includes a 30-second spot commercial called "Pittie ...
- 'Kung Fu Panda' Hits CityVille
Marketing Daily, - Friday, May 20, 2011
DreamWorks Animation SKG is following in the footsteps of Lady Gaga a ...
- Dish Wants Marketing Lift From Blockbuster
MediaDailyNews, David Goetzl - Thursday, May 19, 2011
After acquiring Blockbuster for $320 million, out of bankruptcy court, Dish Netwo ...
- Miramax Cuts Deal With Netflix
Around the Net In Online Marketing, Gavin O'Malley - Monday, May 16, 2011
Marking its first content deal with a digital subscription service, Miramax h ...
- Cannes Lions 'Good Work' Challenges Ad Creatives
Online Media Daily, Laurie Sullivan - Friday, May 13, 2011
Cannes Lions International Festival of Creativity introduced Good Work, alongside YouTube, ...
- House Foods Tofu Taps DreamWorks Magic
Marketing Daily, Karlene Lukovitz - Thursday, May 12, 2011
Tofu isn't the kind of product you'd immediately associate with Hollywood. B ...
- DVD Revs Unwind, Sink 44%
MediaDailyNews, Wayne Friedman - Thursday, May 12, 2011
Wholesale DVD revenue has crumbled for movie studios. DVD revenue from brick-and-morta ...
- The Last Screen
Media Magazine, Joshua Baze - Wednesday, April 13, 2011
On a recent weekend, my wife and I drove to the subur ...
- Stay With Me: Test Driving Google's Netflix/Amazon/Apple Wannabe
VidBlog, Steve Smith - Wednesday, May 11, 2011
It is a good thing Google has synchronized the its recently upgrad ...
- YouTube Becomes Moneymaking Movie Distribution Channel
SearchBlog, Laurie Sullivan - Tuesday, May 10, 2011
Last month at Google's ThinkMovie event in Hollywood, I nearly got boot ...
- Sun-Maid Uses QR Codes For Movie Tie-In
Marketing Daily, Karlene Lukovitz - Friday, May 6, 2011
Starting this month, Sun-Maid raisin six-packs and 24-ounce canisters are carrying t ...
- Netflix Crosses Each Stream As It Comes To It
Marketing Daily - Top of the News, Thom Forbes - Monday, May 9, 2011
psychiatric patient in a bustier" only to discover that you're a d ...
- 'Thor' Tops 'X-Men,' At Least In Movie Marketing
Around the Net In Brand Marketing, Karl Greenberg - Friday, May 6, 2011
There are six comic-book based movies coming up for spring and summe ...