- Google Pushes Boundaries Of AI For Search
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
At Google's virtual I/O conference today, the company announced new features a ...
- Google LaMDA Makes Conversation With You
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 18, 2021
Google loves language. LaMDA, announced today, is the next breakthrough for t ...
- Microsoft: Where Brand Loyalty Fits And The Impact Of COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 17, 2021
Microsoft calls its strategy to reach consumers impacted by economic and person ...
- Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 17, 2021
Privacy strategies from Apple, Google and Facebook have led marketers to realloca ...
- Kubota Tractor Names Goodway Group Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
Goodway Group will serve as Kubota's main digital strategy partner across corpora ...
- Advertisers Will Change How They Respond To Consumer Purchases
Data & Programmatic Insider, Laurie Sullivan - Monday, May 17, 2021
The ad industry is focused on changes in consumer behavior based ...
- Google Defeats Advertisers' Antitrust Claims -- For Now
Digital News Daily, Wendy Davis - Sunday, May 16, 2021
Siding with Google, a federal judge has dismissed antitrust claims brought ...
- Google Researchers Rethink Search
Performance Marketing Insider, Laurie Sullivan - Monday, May 17, 2021
Google researchers are rethinking search. This should be no surprise, as da ...
- Facebook Could Lose Ability To Send EU Data To U.S.
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 14, 2021
Facebook failed to block an EU privacy decision that could suspend i ...
- Apple Engineer On Ads Team Forced Out By Cancel Culture
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 17, 2021
The former Apple engineer, who was fired following an employee protest ov ...
- Marketing Ops Fail: Marketers Challenged By Pandemic
Performance Marketing Insider, Laurie Sullivan - Friday, May 14, 2021
Marketers have been forced to examine their marketing operations' effectiveness to impro ...
- Clinch $10M Funding Strengthens Personalization Roadmap Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Clinch on Thursday announced it has received $10 million in Series ...
- Privacy Nerves: Most Consumers Won't Share Anything About Themselves
Email Insider, Ray Schultz - Thursday, May 13, 2021
Outside of email addresses, half of consumers will share little information. A ...
- Ad Agencies, NFTs And Cryptocurrency: What Media Execs Think
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Jordan Sweetnam, eBay's SVP and GM Americas market, highlights the growth ...
- Yext Runs First TV Ad Campaign
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Yext began running a 1990s-themed integrated marketing campaign earlier this week ...
- Google's Path To Dominating Local Reviews
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, May 12, 2021
Google reviews continue to support the company's growing knowledge graph and i ...
- Judge Won't Block Texas Investigation Into Twitter's Editorial Policies
Digital News Daily, Wendy Davis - Tuesday, May 11, 2021
Twitter's challenge to an investigation by Texas AG is "premature," because Paxt ...
- Nextdoor Data Identifies Changes In Consumers' Habits
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 12, 2021
Data from the Nextdoor app has become a valuable tool for markete ...
- Oracle Moat Integrates Directly Into Taboola
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 11, 2021
Oracle Moat Measurement's integration into Taboola Ads, which powers recommendations across t ...
- How Apple iOS 14.5 Update Changed Facebook Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 12, 2021
Facebook anticipated that Apple's changes would impact how the company receives a ...
- News Media Alliance Pushes Lawmakers To Let Publishers Band Together
Digital News Daily, Wendy Davis - Monday, May 10, 2021
News Media Alliance is stepping up efforts to urge lawmakers to pa ...
- Marketing, Sales Teams Least Data-Driven Departments
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 11, 2021
Some 36% of execs working with data base decisions on instinct, abo ...
- Yelp Ad Business Adds Self-Serve, Copy, Tracking, Budget Options
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 11, 2021
Yelp on Tuesday announced several features, from ad copy guidance to budg ...
- Microsoft Blocks Google, LinkedIn Emails Due To Glitch
Email Marketing Daily, Ray Schultz - Monday, May 10, 2021
Some emails are marked as malicious. Microsoft says it is working ...
- What Agencies Say About The Job Market
Performance Marketing Insider, Laurie Sullivan - Monday, May 10, 2021
Ad agencies say there are many openings for the ideal candidate. Public ...
- Microsoft Search Volume Identifies Post-Pandemic Trends
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 10, 2021
Microsoft Advertising released data Monday intended to clear up misconceptions about keywor ...
- Google To Make 2FA Security Protection The Default
Around the Net in Email, Ray Schultz - Friday, May 7, 2021
Google has announced that it will "start automatically enrolling users in 2S ...
- The Mother Of All Performance Metrics
Performance Marketing Insider, Joe Mandese - Friday, May 7, 2021
Heading into Mother's Day weekend, Ipsos has released some revealing data abo ...
- Net Neutrality 'Vital' To Protect The Public, California Tells Appeals Court
Digital News Daily, Wendy Davis - Wednesday, May 5, 2021
California is urging a federal appeals court to leave in place ...
- Apple Framework Isn't The End Of The Tracking World As We Know It -- Yet
Performance Marketing Insider, Joe Mandese - Thursday, May 6, 2021
One week into Apple's enforcement of its app-tracking transparency framework, only ...