- Why Captioning Is Becoming An Integral Part Of Video Ad Buys
Digital News Daily, Colin Kirkland - Thursday, November 4, 2021
With 75% of all consumers watching videos on mute throughout the da ...
- Q3 Global Streaming View Time +21%, Ad Performance Up, Ad Quality Mixed
Digital News Daily, Karlene Lukovitz - Thursday, November 4, 2021
While missed ad opportunities and ad start times declined, buffering and pictu ...
- IAB: First-party Data, Partnerships, Measurement Key Investment Areas In 2022
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 3, 2021
Media ad budgets in 2022 are expected to increase 13% compared v ...
- Tone Deaf: Race Comment Feels Out Of Place In New Sitcom
TVBlog, Adam Buckman - Thursday, November 4, 2021
A throwaway line in a new remake of the old "Head ...
- OMG Initiative Calls For Industrywide CTV Standards
Digital News Daily, Karlene Lukovitz - Tuesday, November 2, 2021
Omnicom Media Group wants industrywide adoption of its recommended remedies for "fundament ...
- Analyst: Peacock Losing $8 Per Month Per Active User
Digital News Daily, Karlene Lukovitz - Wednesday, November 3, 2021
The SVOD's average revenue per user was about $3.56 in Q3 ...
- WTF: 'Dexter' Is Back And He's After New Blood
TVBlog, Adam Buckman - Wednesday, November 3, 2021
TV's campaign to mainstream the f-word reveals itself in the title ...
- HBO Max Most-Downloaded U.S. Entertainment Streaming App YTD, Disney+ Highest-Grossing
Digital News Daily, Karlene Lukovitz - Tuesday, November 2, 2021
Netflix leads in app downloads worldwide, but Disney+ leads in app reven ...
- It's Not Just Congress: Ad Folks Want To Know More About Social Media, Too
MediaDailyNews, Michael McLaren - Tuesday, November 2, 2021
"Television production" is one of the most-consumed topics by brand marketers a ...
- Pinterest TV Launches With In-App Live Shoppable Episodes Featuring Creators
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 1, 2021
Pinterest TV launched today with a series of in-app live, original, a ...
- Regulate Big Social Media Like Broadcasting 100 Years Ago: Prof
TVBlog, Adam Buckman - Tuesday, November 2, 2021
Is pervasive social media the same as broadcasting? And if it i ...
- Snapchat To Offer Audio Clips From Hit NBCU Shows, Movies
Video Insider, Karlene Lukovitz - Tuesday, November 2, 2021
The deal stands to help NBCU drive new prospects to its Peaco ...
- With Nod To 'Seinfeld,' Fiverr Launches 'Something From Nothing'
D2C Insider, Sarah Mahoney - Monday, November 1, 2021
Like the TV show, new ad focuses on ideas that are "nothin ...
- Crypto Company Leases NYC Iconic Billboard Once Home To CNN Logo For Three Years
Data & Programmatic Insider, Laurie Sullivan - Monday, November 1, 2021
An iconic out-of-home digital billboard once home to the CNN logo wi ...
- ANA To Test Cross-Media Measurement System With VideoAmp
Digital News Daily, Karlene Lukovitz - Monday, November 1, 2021
The pilot will test various approaches to the use of Virtual ...
- Smartphones, Social Media Are The Stars Of New 'Head Of The Class'
TVBlog, Adam Buckman - Monday, November 1, 2021
The new HBO Max remake of the old high school sitcom "He ...
- eMarketer: U.S. CTV Ad Revenue Up 44% In 2021, Hulu, YouTube, Roku Still Lead, Newer Rivals Gain Share
Advanced TV Insider, Karlene Lukovitz - Friday, October 29, 2021
By 2023, Hulu and YouTube will still be the top two platfor ...
- Fox's Blockchain Creative Labs Strikes NFT Deal With WWE
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
Fox Entertainment and its Blockchain Creative Labs will create digital WWE toke ...
- CTV Ad Platforms Forecast To Grow To $14.44 Billion, Hulu With Leading Share
Television News Daily, Wayne Friedman - Thursday, October 28, 2021
This year's CTV business will grow 38%, eMarketer says. Hulu is project ...
- New History Channel 'Star Trek' Series Explores New Worlds
TVBlog, Adam Buckman - Friday, October 29, 2021
A new documentary miniseries about "Star Trek" is simultaneously lighthearted, informative a ...
- The Next Gen Of Audience Measurement Will Require Big Data
MediaDailyNews, Brad Adgate - Thursday, October 28, 2021
Virtually every part of the ad industry has been impacted by B ...
- MRC Nears Completion Of 'Outcome' Standards: Assessing Algos, Machine Learning, Etc.
MediaDailyNews, Joe Mandese - Thursday, October 28, 2021
The MRC Wednesday disclosed new milestones in the evolution of ad a ...
- Reboot Mini-Boom Includes 'Dexter,' 'Head Of The Class'
TVBlog, Adam Buckman - Thursday, October 28, 2021
TV appears to be in another one of its occasional mini-booms ...
- Amazon Finds Podcasts, Voice Connect Emotionally With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Wondery, an Amazon Music company acquired in December 2020, commissioned studies th ...
- Fox Weather - Come Rain, Shine Or Climate Change?
TV Watch, Wayne Friedman - Wednesday, October 27, 2021
In Australia, Fox Corp. leader Rupert Murdoch has been a longtime climate-chan ...
- Cooking Channel Show Encourages Dieters To Cheat On Diets
TVBlog, Adam Buckman - Wednesday, October 27, 2021
"Cheat Day USA" encourages dieters to splurge on high-calorie foods on "che ...
- Tremor Gets Exclusive Access To ACR Targeting Data From 20M Smart TVs
Digital News Daily, Karlene Lukovitz - Tuesday, October 26, 2021
DSP and SSP platforms will add ACR viewing habits data from T ...
- Netflix Content Seems To Influence Mobile Purchases Tied To Loyalty
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 25, 2021
Nearly 45% of consumers do their mobile shopping in bed, according ...
- Amazon Ads 'unBoxes' Eight Ad/Measurement Tools
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 26, 2021
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutio ...
- Well, Good Night, John Boy! CW Has A New 'Waltons' Movie
TVBlog, Adam Buckman - Tuesday, October 26, 2021
The CW plans to air a remake of "The Homecoming: A Christm ...