- Vizio 'Platform+' Unit Doubles Ad Sales
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
Smart TV set manufacturer Vizio says its ad business -- inventory sale ...
- Already Diverse And Inclusive, 'Sesame Street' Names Exec To Make Sure
TVBlog, Adam Buckman - Thursday, March 18, 2021
"Sesame Street" is making every effort to ensure that the Muppets don ...
- Hudson MX Unveils Cloud-Based Media Accounting Platform, Says It Will Transform The Ad World
MediaDailyNews, Joe Mandese - Wednesday, March 17, 2021
Media-buying data processor Hudson MX is introducing a new cloud-based media accounti ...
- 'Grammy Awards' 2021 Earns $80-$82 Million In National TV Ad Revenue
Television News Daily, Wayne Friedman - Tuesday, March 16, 2021
The awards show, hosted by Comedy Central's Trevor Noah, posted a b ...
- Fond Look Back As 'Kardashians' Starts Its Final Season
TVBlog, Adam Buckman - Wednesday, March 17, 2021
This week marks the beginning of the end of the Kardashians' remarkab ...
- Programmatic, CTV Drove Retail Video Ad Impressions Up 63% In February
Digital News Daily, Karlene Lukovitz - Tuesday, March 16, 2021
Retail category growth was driven by a 212% jump in programmatic audien ...
- In Search For New Ad Dollars, NCM Taps Cash Machines -- Literally
MediaDailyNews, Joe Mandese - Tuesday, March 16, 2021
National CineMedia is tapping into cash machines literally, in its latest diversificati ...
- Nielsen: Why 'Cobra Kai' Is Kicking Linear TV's Ass
Research Intelligencer, Joe Mandese - Tuesday, March 16, 2021
Increasingly, there are ways for brand marketers to reach viewers on SV ...
- Fox Sows Brand Confusion With Renovation Show
TVBlog, Adam Buckman - Tuesday, March 16, 2021
Viewers accustomed to watching Fox will come upon this renovation show a ...
- Xandr Partners To Improve Contextual Capabilities
Digital News Daily, Karlene Lukovitz - Monday, March 15, 2021
Invest DSP users can now access IAS contextual segments to target suitab ...
- Fox Digs Deep Into The Vault For 'AMW' Revival
TVBlog, Adam Buckman - Monday, March 15, 2021
"America's Most Wanted" dates back to 1988, the earliest days of t ...
- Netflix Moves To Crack Down On Unauthorized Password Sharing
Digital News Daily, Karlene Lukovitz - Friday, March 12, 2021
After years of almost encouraging password sharing, Netflix is carefully testing ...
- LA Movie Theaters To Open At 25% Capacity, Movie Marketing Spend Ramps Up
MediaDailyNews, Wayne Friedman - Thursday, March 11, 2021
Movie theaters in Los Angeles, the largest U.S. cinema theater market, cou ...
- Advertisers Gain Real-Time, Search-Powered Audiences For CTV And Video
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 10, 2021
Captify on Wednesday announced a tool allowing programmatic buyers to activate liv ...
- CTV Device Sales Grew Nearly 8% In 2020; Record Sales Of Smart TV, Streamer Devices
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
In 2020, 186 million smart TV sets were sold, while set-top-box steamer ...
- Comscore's Movie Analytics/Syndicated Digital Business Records Revenue Declines
Television News Daily, Wayne Friedman - Wednesday, March 10, 2021
Comscore says Q4 revenue declined 5%. For 2020, the company's revenue w ...
- Oprah Winfrey Is The Last Of The Great TV Stars
TVBlog, Adam Buckman - Thursday, March 11, 2021
Who else but Oprah has the clout to corral a big intervi ...
- FOX CFO: Tubi Will Surpass Broadcast Entertainment Network Revenue
Digital News Daily, Karlene Lukovitz - Wednesday, March 10, 2021
"Over time, you'll see the curves cross," Steve Tomsic said during ...
- One Year Later, Mindshare Finds Americans More 'Hopeful,' But Less 'Prepared' Too
MediaDailyNews, Joe Mandese - Wednesday, March 10, 2021
One year and 19 in-depth consumer tracking studies later, Americans are feeli ...
- NBCU's Peacock Posts $914 Million Net Loss, $118 Million Revenues For 2020
Television News Daily, Wayne Friedman - Tuesday, March 9, 2021
In revamping new financial reporting segments for NBCU, Comcast's recast 2020 resul ...
- Disney+ Hits 100 Million Paid Global Subscribers, Surpasses Previous Estimates
Television News Daily, Wayne Friedman - Tuesday, March 9, 2021
An initial estimate at Disney+'s launch in November 2019 forecast the premi ...
- Fox's 'Loyal Opposition' Is Just Loyalty To A Good TV Marketing Scheme
TV Watch, Wayne Friedman - Wednesday, March 10, 2021
Advertisers generally don't care about marketing themes. But they do care wh ...
- Harry And Meghan In The Dock Of Public Opinion
TVBlog, Adam Buckman - Wednesday, March 10, 2021
If the Duke and Duchess were trying to make their case f ...
- Oprah's Harry And Meghan Interview Pulls 17.1M Viewers
Digital News Daily, Karlene Lukovitz - Monday, March 8, 2021
The headline-making interview drew the largest prime-time audience for any entertainment speci ...
- National CineMedia Revenues Sink 80% For 2020
MediaDailyNews, Wayne Friedman - Monday, March 8, 2021
Revenue declined nearly 90% from $147.2 million to $15.7 million in ...
- Oprah Triumphs With Meghan And Harry Interview
TVBlog, Adam Buckman - Tuesday, March 9, 2021
Sunday night's Oprah Winfrey interview with Meghan and Harry was a trium ...
- What Consumers Expect From The New Ad 'Value' Exchange
RTBlog, Joe Mandese - Monday, March 8, 2021
The traditional ad value exchange -- trading free, ad-supported content for consum ...
- Fox Corp. Won't Take On Big Media's SVOD Platforms, Looks To AVOD
Television News Daily, Wayne Friedman - Friday, March 5, 2021
"We believe we can win in the advertising video-on-demand world... in ...
- Fresh New Lawyer Drama Takes Up Residence On OWN
TVBlog, Adam Buckman - Monday, March 8, 2021
OWN would appear to have another hit on its hands with t ...
- Dish Network Drops Access To NBC RSNs Via Sling
Digital News Daily, Karlene Lukovitz - Friday, March 5, 2021
Access to the RSNs will end on April 1, when Dish's contra ...