- DirecTV Subs Plunged By 3M In 2020 Amid Record 5.1M Pay-TV Loss
Digital News Daily, Karlene Lukovitz - Friday, March 5, 2021
AT&T had a net loss of about 3.26 million subscribers across i ...
- Jeep Offers First Vehicles To Integrate Amazon Fire TV
Marketing Daily, Tanya Gazdik - Thursday, March 4, 2021
With Amazon Fire TV for Auto, customers can pause a show ...
- CTV Ad Fraud Scheme, SneakyTerra, Discovered
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The second CTV ad fraud scheme discovered this year carries an estimat ...
- Comscore Narrows 2020 Losses, Readies Investor Deals
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The media measurement company had a 2020 yearly net loss of $47 ...
- COVID-19 Swamps Upfronts For Second Straight Year
TVBlog, Adam Buckman - Friday, March 5, 2021
In years past, this week would have been the first week ...
- Sinclair Lays Off Nearly 600, Citing Pandemic's Impacts
Digital News Daily, Karlene Lukovitz - Thursday, March 4, 2021
The operator of local TV stations announced a 5% force reduction. Politic ...
- February Cable TV Sees Ratings Gains For MSNBC, CNN
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
Fox News Channel fell 30% in prime-time ratings as its two riv ...
- Dish Network, DraftKings Make Integration Deal With Sports Wagering
Television News Daily, Wayne Friedman - Wednesday, March 3, 2021
Initially, Dish customers can wager on NCAA basketball, NBA and NHL ga ...
- Blockgraph Partners With TransUnion To Further Addressable Advertising
Television News Daily, Wayne Friedman - Thursday, March 4, 2021
The alliance concentrates on "privacy-focused" efforts around identity. Blockgraph has a lar ...
- NBC's 'Good Girls' Is 'Breaking Bad' For Women
TVBlog, Adam Buckman - Thursday, March 4, 2021
In "Good Girls," three middle-class women need money, so they turn ...
- Disney: Hulu, Other Streamers' Ad Revenue Gaining On ABC's, 'Mass Penetration' Push On For ESPN+
Digital News Daily, Karlene Lukovitz - Wednesday, March 3, 2021
Hulu, ESPN+ and other online properties generated $882 million in ad reven ...
- Disney Ad Platform Boosts Data-Driven, Addressable Deals
Television News Daily, Wayne Friedman - Tuesday, March 2, 2021
This new way of doing business will be optimizable in real-time throu ...
- With Paramount+ Launch, Rise Of Big Streaming Is Complete
TVBlog, Adam Buckman - Wednesday, March 3, 2021
We now have an entire TV industry that has adopted and prioritiz ...
- Show-And-Tell And Sell: Pour Moi Has Breaking News for TV Advertisers
Brand Insider Podcast, Steve Smith - Tuesday, March 2, 2021
Founder and CEO of climate-oriented skincare Pour Moi, Ulli Haslacher, has alwa ...
- Golden Globes Ratings Plunge 60% In Early Numbers
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
Preliminary Nielsen numbers put viewership at just 5.4 million -- vs. 18 ...
- Vizio Files For IPO, Reports 12M SmartCast Users, Strong Platform+ Growth
Digital News Daily, Karlene Lukovitz - Tuesday, March 2, 2021
Vizio's Smartcast smart TV operating system users grew 61% last year, a ...
- Streaming TV Company MobiTV Files Chapter 11
Television News Daily, Wayne Friedman - Monday, March 1, 2021
MobiTV says it has secured $15.5 million in financing to help wi ...
- Roku To Buy Nielsen's Advanced Video Ad Biz, Looks To Expand Addressable Advertising
Television News Daily, Wayne Friedman - Monday, March 1, 2021
The deal will include a strategic partnership to integrate Nielsen's ad a ...
- Digital Media Content Isn't Just CTV
TV Watch, Wayne Friedman - Tuesday, March 2, 2021
Ease of media consumption seems to favor the "cooler" media: listening a ...
- Lest We Forget, TV Reminds Us Of World's Misery
TVBlog, Adam Buckman - Tuesday, March 2, 2021
Those wishing to escape from the sadness that grips so many peop ...
- Mask On, Mask Off And Other Thoughts On The New TV Season
Research Intelligencer, Steve Sternberg - Monday, March 1, 2021
There is apparently no standard for how prime-time series handle the Coronavir ...
- Pandemic Paradox: Consumer Spending On Media Soars In 2020
RTBlog, Joe Mandese - Monday, March 1, 2021
2020 was a banner year for consumer spending despite -- or perha ...
- Facebook Breaks Ads Attacking Apple, Defends Personalized Targeting
Search & Performance Marketing Daily, Laurie Sullivan - Friday, February 26, 2021
The campaign comes as Apple prepares to implement privacy changes that wi ...
- 2020 TV Ad Spending Falls 9%, Local Rises
Television News Daily, Wayne Friedman - Friday, February 26, 2021
In the wake of a pandemic-disrupted year and declining ad business, ju ...
- Pieces Of NBC's 'Debris' Look Familiar
TVBlog, Adam Buckman - Monday, March 1, 2021
NBC's "Debris" invites comparison with another sci-fi series in the NBCUniversal univers ...
- Japan Reports Worst Ad Year Since Great Recession, 2020 Surpassed Declines Of Earthquake
MediaDailyNews, Joe Mandese - Friday, February 26, 2021
Japan, the third-largest ad economy in the world, fell 11.2% in 20 ...
- AT&T Spins Off Video Business, Starts Separate Company Named DirecTV
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
AT&T has finalized a $7.8 billion deal with investment asset company T ...
- TV Gets Plus-Sized As Paramount+ Launches Next Week
TVBlog, Adam Buckman - Friday, February 26, 2021
Revivals of shows are a big part of Paramount+. The one maki ...
- Comcast Brings Xfinity Stream App To Flex Devices
Digital News Daily, Karlene Lukovitz - Thursday, February 25, 2021
The integration is meant to encourage internt-only customers to sample and subscri ...
- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messagi ...