- TV Gets Plus-Sized As Paramount+ Launches Next Week
TVBlog, Adam Buckman - Friday, February 26, 2021
Revivals of shows are a big part of Paramount+. The one maki ...
- Comcast Brings Xfinity Stream App To Flex Devices
Digital News Daily, Karlene Lukovitz - Thursday, February 25, 2021
The integration is meant to encourage internt-only customers to sample and subscri ...
- COVID-19 Changed The Advertising Playbook -- Now What?
MediaDailyNews, Heather Jordan - Thursday, February 25, 2021
The past year offered a wealth of evidence of how brand messagi ...
- COVID-19 Ads Peaked At Nearly A Fifth Of All TV Commercials In Q2 2020
MediaDailyNews, Joe Mandese - Thursday, February 25, 2021
If TV advertising messages are a barometer of how Madison Avenue think ...
- NBCU Expands Its Addressable Ad TV Universe With Charter Deal
Television News Daily, Wayne Friedman - Thursday, February 25, 2021
The integration of Charter's Spectrum video-on-demand platform is expected to launch ...
- Peer Group: TV Countess Oprah Snares A Duke And Duchess
TVBlog, Adam Buckman - Thursday, February 25, 2021
Oprah Winfrey's upcoming prime-time interview special with the Duke and Duchess ...
- 'The Office' Has Been Peacock's Biggest Paid-Sub Draw, Without Damaging Netflix
Digital News Daily, Karlene Lukovitz - Wednesday, February 24, 2021
Peacock drew more paid sign-ups around the Jan. 1 introduction of "T ...
- FCC Republicans Endorse Regulations For Social Media, Champion Free Speech For TV
Social Media Insider, Wendy Davis - Tuesday, February 23, 2021
Egged on by former President Donald Trump, Republican policymakers spent the bett ...
- Nielsen Unveils 'Holistic,' New Sports Sponsorship ROI Metric
Television News Daily, Wayne Friedman - Tuesday, February 23, 2021
The solution offers what the company says will be a measure ...
- Question For The Golden Globes: Why Bother?
TVBlog, Adam Buckman - Wednesday, February 24, 2021
I perused the list of Golden Globe nominees just yesterday and ca ...
- NFL Looking For Massive Hikes In TV Rights Fees
Television News Daily, Wayne Friedman - Monday, February 22, 2021
The NFL wants to double the price tag of the previous ...
- New Docu-Comedy 'She's The Boss' Struggles For Laughs
TVBlog, Adam Buckman - Tuesday, February 23, 2021
"She's the Boss" is another reality show in which an extroverted centr ...
- Comcast Holds Off On Imposing Data Caps In 14 States
Digital News Daily, Wendy Davis - Friday, February 19, 2021
In a reversal, Comcast says it will wait until 2022 before movi ...
- MRC Updates OTT, CTV Video Measurement Guidance For SSAI
Digital News Daily, Karlene Lukovitz - Monday, February 22, 2021
The updated best practices guidance is designed to address common measurement proble ...
- Trust Surges For Brand Biden
Marketing Politics Weekly, Joe Mandese - Monday, February 22, 2021
While the trust Americans hold in the major television news brands h ...
- MRC Issues OTT, CTV, SSAI Draft: Will Be Considered For Future Accreditation
MediaDailyNews, Joe Mandese - Monday, February 22, 2021
The Media Rating Council released a draft of new guidelines for measuri ...
- Roku Q4 Revenue Spikes 58%, Sees Higher Ad Sales
Television News Daily, Wayne Friedman - Friday, February 19, 2021
Roku said it saw "more than doubling" of ad impressions and increas ...
- CW's 'Superman & Lois' Proves Man Of Steel Is Indestructible
TVBlog, Adam Buckman - Monday, February 22, 2021
The strange visitor from another planet who can leap tall buildings ...
- Vendor Email Compromise Fraud Is Surging, Study Finds
Email Marketing Daily, Ray Schultz - Friday, February 19, 2021
Firms face an 82% increase in the likelihood of SolarWinds-style vendor ema ...
- Trade Desk Surges 48% In Q4, Cites Walmart, CTV, Unified ID For Future Growth
MediaDailyNews, Joe Mandese - Friday, February 19, 2021
The Trade Desk said its revenues grew 48% in Q4 and 2 ...
- Can Do: Timely Tim Allen Show Celebrates American Ingenuity
TVBlog, Adam Buckman - Friday, February 19, 2021
The show is called "Assembly Required" and it is co-hosted by T ...
- Nielsen Launches Identity Sync, New Global Attribution System
MediaDailyNews, Wayne Friedman - Thursday, February 18, 2021
Identity Sync allows Nielsen to build deterministic matches between consumers and the ...
- IAB CEO David Cohen Reveals ALM's Diverse Agenda
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 18, 2021
The conference theme -- the great reset -- includes topics such ...
- Kevin James' 'Crew' Sitcom Seems Out Of Place On Netflix
TVBlog, Adam Buckman - Thursday, February 18, 2021
This show is structured, written and produced just like a sitcom th ...
- Cable Industry And California Want To Move Forward With Net Neutrality Battle
Digital News Daily, Wendy Davis - Tuesday, February 16, 2021
The cable industry and state of California say there is no reas ...
- Roku To Produce Original Shows, Films
Digital News Daily, Karlene Lukovitz - Wednesday, February 17, 2021
With aggressive advertising growth a core part of its strategy, Roku appea ...
- Obit: 'Big Fat Idiot,' Dead At 70
Red, White & Blog, Joe Mandese - Wednesday, February 17, 2021
Rush Limbaugh's greatest legacy was that he was an incubator, pioneering ...
- Analyzing Super Bowl Ad Viewer Behavior Shows A Different Outcome
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, February 16, 2021
Effective Super Bowl ads typically focus on creativity and brand recall. Th ...
- YouTube Reveals Product Roadmap For 2021, From Commerce To TV
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 17, 2021
YouTube continues to build out a suite of ways to monetize commerc ...
- Meet The Future Stars Of TCM: Keanu, Matt Damon, Madea
TVBlog, Adam Buckman - Wednesday, February 17, 2021
How long can Turner Classic Movies continue with its emphasis on cine ...