- After 'Big Bang,' A New Constellation Of TV Stars
TVBlog, Adam Buckman - Tuesday, December 22, 2020
The first network sitcom of the new year represents the second sh ...
- Another HBO Max Boost: WarnerMedia Acquires You.i TV Platform
Video Insider, Karlene Lukovitz - Tuesday, December 22, 2020
The software acquisition -- which will enable HBO Max's rapid deployment ...
- Hulu + Live TV Ends Blackout Of 23 ABC Locals, Adds WGN America
Digital News Daily, Karlene Lukovitz - Monday, December 21, 2020
In its recent carriage deal negotiations, Nexstar has been pushing a requireme ...
- Automotive TV Spending Down 21% In 2020
Drive Time, Tanya Gazdik - Monday, December 21, 2020
Toyota spent the most on TV advertising and subsequently garnered the mo ...
- Final Season Nears For Prime Time's Last Conservative Standing
TVBlog, Adam Buckman - Monday, December 21, 2020
The most outspoken character on "Last Man Standing" has always been T ...
- Cadent Launches Upgraded ATV Platform, Signs Empower
Digital News Daily, Karlene Lukovitz - Thursday, December 17, 2020
The enhanced platform integrates patented identity and graph technology from identity a ...
- Yes Virginia, There Is Yet Another Mediabrands Content Studio
MediaDailyNews, Joe Mandese - Thursday, December 17, 2020
IPG Mediabrands this morning unveiled a new unit focused on the intersecti ...
- HBO Max Added To Roku Streaming Platform, Following Amazon Fire TV Deal
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
HBO Max can be downloaded from the Roku channel store starting De ...
- Katz Named COO, Head Of Entertainment For E.W. Scripps
Television News Daily, Wayne Friedman - Thursday, December 17, 2020
Katz will oversee Scripps' entertainment brands including Bounce, Laff, Grit, Court ...
- Major TV Broadcast Networks See Double-Digit Viewing Declines, News Networks Soar
Television News Daily, Wayne Friedman - Friday, December 18, 2020
The top four networks collectively are down 17% in Nielsen-measured average prime-ti ...
- Report Ranks Who And What Were Most Engaging In 2020 TV
TVBlog, Adam Buckman - Friday, December 18, 2020
"American Idol" judge Katy Perry was No. 1 in social engagement amo ...
- Broadcasters Test NextGen TV Via Comcast Cable Infrastructure
Digital News Daily, Karlene Lukovitz - Thursday, December 17, 2020
The participants aim to provide the industry with a foundation for ...
- Global SVOD Subs Rose By A Record 218M YoY In Q3
Digital News Daily, Karlene Lukovitz - Thursday, December 17, 2020
The growth beat the previous record of 211.7 million in Q4 201 ...
- 2021 Mobile Marketing Outlook Includes Accelerated Ad Spend, Contextual Focus
Mobile Insider, Karlene Lukovitz - Thursday, December 17, 2020
eMarketer has bumped up its mobile ad-spending forecast a bit, and predic ...
- Fox, Pepsi Partner In New Prime-Time Game Show 'Cherries Wild' Touting Pepsi Wild Cherry
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Fox Entertainment and Pepsi are partnering for new prime-time game show "Cherri ...
- Nielsen Adds National, Local Ad Spend By Advertiser To Top-Ten Lists
Television News Daily, Wayne Friedman - Wednesday, December 16, 2020
Nielsen is adding ad spend by advertiser across national/local TV and Spanish-langua ...
- Seattle Adopts NextGen TV -- Biggest Market To Date
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
BitPath -- which plans to launch the nation's first dedicated broadcast da ...
- IAB Tech Lab Seeks Comment On CTV/OTT Anti-Fraud Standard
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The new standard addresses ad-sharing scenarios in which multiple entities own ...
- Ampersand AND Platform Adds 500+ Polk Audiences
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
The Polk audiences are available to clients on both the managed servi ...
- CuriosityStream Names N.A. Distribution Chief
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
Brandon Fong, previously at STX Entertainment, is charged with expanding the CuriosityStre ...
- Amazon Fire TV Monthly Active Users Hit 50M, Surpassing Roku
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
Amazon is currently rolling out a major user interface upgrade on i ...
- HBO Max Finally Bows On Comcast's Xfinity X1, Flex
Digital News Daily, Karlene Lukovitz - Wednesday, December 16, 2020
Comcast was a distribution partner for Max's launch, but creating "frictionless" acce ...
- IAB 2021: Media Buyers Focus On Performance, View Data Privacy, Ad Tracking As Top Challenges
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 16, 2020
Cause-related and mission-based advertising rose late in Q1 and in Q2 202 ...
- Samsung Ads Launches Measurement Pilot: GM, Dentsu Sign On
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics f ...
- Samba TV Grows Revenue Over $100 Million Globally, Adds TiVo Data Deal
Television News Daily, Wayne Friedman - Tuesday, December 15, 2020
In the deal with TiVo, its time-shifted technology data will be add ...
- Watching Trebek's Last Shows Is Sad But Also Awe-Inspiring
TVBlog, Adam Buckman - Wednesday, December 16, 2020
Counting today's show (Wednesday, Dec. 16), there are only eight new Al ...
- Freewheel Names Mark McKee U.S. CRO
Digital News Daily, Karlene Lukovitz - Monday, December 14, 2020
McKee had been acting chief revenue officer since January 2020. ...
- Consumers Now Use Seven SVOD + Free Services, Churn Rates Down
Digital News Daily, Karlene Lukovitz - Monday, December 14, 2020
The average number of services used rose by two between April a ...
- Discovery+ Drives Increase In Airings As Video Streamers' National TV Marketing Continues To Grow
Television News Daily, Wayne Friedman - Monday, December 14, 2020
The Sept. 1-Dec. 14 period had 166,677 airings of TV ads a ...
- Comcast's FreeWheel: Push For Big TV Network Clients, Promotes McKee As CRO
Television News Daily, Wayne Friedman - Monday, December 14, 2020
With Comcast's FreeWheel looking to gain more business in the ad-server spa ...