- Spectrum News Networks Reports Record Audience Gains In April
Digital News Daily, Karlene Lukovitz - Thursday, May 20, 2021
Viewership for the 24/7 networks was driven by major news events duri ...
- Gen Z May Be Challenge For Video Streaming Services
Marketing Insider, James Flynn - Thursday, May 20, 2021
An affinity for video games will likely stay with Gen Z consume ...
- U.S. Ad Recovery Continues To Soar, Surges 52% In April
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
In the second month to report an explicit year-over-year comparison impacted ...
- WarnerMedia's Kilar: Flying High On Sunday, Eyeing Exits On Monday
TVBlog, Adam Buckman - Thursday, May 20, 2021
In a feature story in "The Wall Street Journal" on Saturday, the ...
- Google's Android TV Reaches 80 Million Active Devices, Surpassing Roku, Amazon
Digital News Daily, Karlene Lukovitz - Wednesday, May 19, 2021
That number appears to put Google past the last reported totals f ...
- Kochava Acquires DigiCenter And Adds Emails To Its Collective
Email Marketing Daily, Ray Schultz - Wednesday, May 19, 2021
Kochava helps firms with attribution and measurement. It now has 1 billi ...
- Volkswagen, NBCUniversal Partner With Actress Retta For AR Shopping Experience
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2021
"Retta is a great fit for the brand as she is ...
- Cancel 'Red, White & Blog,' Please!
Red, White & Blog, Joe Mandese - Wednesday, May 19, 2021
I only ask because I'm growing weary of the harangue of F ...
- Disney Upfront Touts Multicultural Buys, Addressable Inventory, Automated Ad Platforms
Television News Daily, Wayne Friedman - Wednesday, May 19, 2021
Walt Disney is encouraging marketers to make commitments for multicultural content ...
- Only One Upfront Had TV's Man Of The Hour: David Zaslav
TVBlog, Adam Buckman - Wednesday, May 19, 2021
Zaslav is credited with choreographing this week's blockbuster deal in which t ...
- Brands Reallocate Ad Budgets As Privacy Policies Put Them In A Tailspin
Search & Performance Marketing Daily, Laurie Sullivan - Monday, May 17, 2021
Privacy strategies from Apple, Google and Facebook have led marketers to realloca ...
- Kubota Tractor Names Goodway Group Agency Of Record
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 18, 2021
Goodway Group will serve as Kubota's main digital strategy partner across corpora ...
- NBCU's Upfront Was About Itself, While Fox's Focused On Ad Buyers
TVBlog, Adam Buckman - Tuesday, May 18, 2021
The two upfront presentations staged virtually on Monday could not have be ...
- U.S. Pay-TV Revenues To Plunge By $23B By 2026
Digital News Daily, Karlene Lukovitz - Monday, May 17, 2021
The U.S. share of global pay-TV revenues will decline from 52% ...
- Discovery To Merge With WarnerMedia, As AT&T Cashes Out Of Operational Role
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
On the eve of both WarnerMedia's and Discovery's upfront presentations this wee ...
- Nielsen Research Chief: Field Force Not Impacted By COVID, Touts 'Proximity Visits'
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
Nielsen, which recently reported $100 million in temporary cost savings related ...
- All Eyes On Television: Upfront Week Starts Now
TVBlog, Adam Buckman - Monday, May 17, 2021
Starting today, this week's media schedule includes multiple virtual upfronts for thr ...
- Average U.S. Viewer Now Uses Nearly 6 Different TV Sources
Advanced TV Insider, Karlene Lukovitz - Friday, May 14, 2021
The number using any streaming service is 79%, versus 60% using ...
- TV Is The Worst (And The Best) Advertising Medium
Media Insider, Maarten Albarda - Friday, May 14, 2021
We are entering the upfronts, where the ratings are down and t ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- Tubular Labs Appoints Kantar's DiMarco As Chief Strategy Officer
Television News Daily, Wayne Friedman - Thursday, May 13, 2021
DiMarco will help steer the company into greater adoption of measurement th ...
- WarnerMedia's Kilar On Movies: Serving 'Convenience' (Streaming), 'Experience' (Theatrical)
Television News Daily, Wayne Friedman - Thursday, May 13, 2021
WarnerMedia's movie release schedule in the near term will cater to bo ...
- Inspiring Life Story Of Billy Graham On 'American Experience'
TVBlog, Adam Buckman - Friday, May 14, 2021
The Rev. Billy Graham emerges from a new two-hour television documentary ...
- New NBCU Integration Formats Blur Lines Between Ads, Content
Digital News Daily, Karlene Lukovitz - Thursday, May 13, 2021
New formats allow for integrating product ads into existing "canvasses" in show ...
- Catalina Partners With iHeartMedia To Help CPG Marketers Measure Podcast Impact
Email Marketing Daily, Ray Schultz - Thursday, May 13, 2021
The arrangement brings together Catalina's data capabilities and iHeartMedia's audio properties. ...
- Pandemic Paradox: Nielsen Saved $100M From COVID-19 Workforce Reductions
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The pandemic created a unique benefit to Nielsen's bottom line: $100 milli ...
- Samsung Hedges Advanced TV Measurement Bets, Licenses Nielsen Data
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
The Samsung Ads division of Samsung Electronics has agreed to license Nielsen ...
- OTT, Podcasts And Blogs: Oh My, How Retail Media Is Evolving
Performance Marketing Insider, Joe Mandese - Thursday, May 13, 2021
Blogs are among the top nontraditional retail media channels used or consider ...
- Local TV's Big Ad Fight: Digital Media Delivers Competitive Punch
TV Watch, Wayne Friedman - Thursday, May 13, 2021
TV stations must strike out on their own to bolster new sourc ...
- To The 'Manor' Born: Original Meerkats Mark Their Territory
TVBlog, Adam Buckman - Thursday, May 13, 2021
BBC America joins the meerkat fray with "Meerkat Manor: Rise of t ...