- F-Word In The Title Puts Curse On AMC Comedy-Drama
TVBlog, Adam Buckman - Tuesday, June 8, 2021
The off-color titles of her TV shows apparently present no obstacle ...
- eMarketer: Mobile Video's Time-Spent To Continue Growth, As TV's Reverts To Declines
Video Insider, Karlene Lukovitz - Tuesday, June 8, 2021
Not surprisingly, time spent with media on connected TV devices, connected gami ...
- NBCU, Airport Network ReachTV Bow Expanded Content Deal, Ad Sales Partnership
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
As the coronavirus threat begins to abate and travel picks up, NBCUnivers ...
- Walmart Bows Its Own Streaming Devices, Taking On Roku, Other Players
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
Called Onn, the line includes an economy-priced Android TV UHD device a ...
- Paramount+ With Ads Launches Today, Minus Access To CBS Local Stations
Digital News Daily, Karlene Lukovitz - Monday, June 7, 2021
In addition, Paramount+ will add 1,000 new titles to its feature fi ...
- The Challenge Of 'Attention' Measurement
MediaDailyNews, Tony Jarvis - Monday, June 7, 2021
In a June webinar exploring what metrics should be used as med ...
- Madison Avenue's New Impressionistic Movement
RTBlog, Joe Mandese - Monday, June 7, 2021
After a brief flirtation with higher-order metrics, some major media are pushi ...
- What Are We Watching? John Wick, Jason Bourne And Columbo
TVBlog, Adam Buckman - Monday, June 7, 2021
In our household, "Columbo," along with the action movies of John Wi ...
- Agency Makes 'Green GRP' Buys, First To Offset Advertising's Carbon Footprint
MediaDailyNews, Joe Mandese - Friday, June 4, 2021
In recognition of World Environment Day, Munich, Germany-based agency Mediaplus Saturday wi ...
- Study Finds Striking Range In Monthly Savings/Loss Among Households Cutting Cord
Research Intelligencer, Joe Mandese - Friday, June 4, 2021
In an effort to understand the actual net cost tradeoff for America ...
- DoubleVerify Says Video-Filtering Tool Cuts Down On Fraud, Brand Safety Violations
Television News Daily, Wayne Friedman - Thursday, June 3, 2021
Since starting up its new anti-fraud tool that intercepts fraud, DoubleVerify sa ...
- Caution: When Every Day Is Fryday, Beware Of Health Issues
TVBlog, Adam Buckman - Friday, June 4, 2021
A new Netflix food show raises the love of deep-fried foods ...
- RTB House Collaborates With Oracle Moat To Measure Ad Campaign Performance
Performance Marketing Insider, Laurie Sullivan - Thursday, June 3, 2021
Oracle Moat Head of Product Mark Kopera believes the collaboration will all ...
- WarnerMedia To Launch A CNN+ Streaming Service Next Year
Television News Daily, Wayne Friedman - Wednesday, June 2, 2021
WarnerMedia's CNN is reportedly starting up its own streaming service, tentatively call ...
- Cable TV News Nets Record Lower Ratings, Fox Ahead In Prime Time
Television News Daily, Wayne Friedman - Wednesday, June 2, 2021
MSNBC is the second-most-watched basic cable network. CNN is the sixth-most-watched. ...
- What's In A Name? The Stuff That Dreams Are Made Of
TVBlog, Adam Buckman - Thursday, June 3, 2021
The many challenges of how to name a new company are summ ...
- Audience-Based Buying Is Taking Over -- How Advertisers Can Successfully Adapt
MediaDailyNews, Marianne Vita - Wednesday, June 2, 2021
Advertisers can prepare for the shift to audience-based buying through testing a ...
- DoubleVerify Comes Off Stellar Quarter, Reports Q1 Earnings, Hires SVP
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 2, 2021
After DoubleVerify CEO Mark Zagorski reported Q1 earnings of $67.6 million, ...
- Trying To Make Sense Of Amazon's Big MGM Content Buy
TVBlog, Adam Buckman - Tuesday, June 1, 2021
What is the value of video content? In the case of Amazon ...
- Second-Tier Streamers Report Mostly Mixed Monetization Models
Advanced TV Insider, Karlene Lukovitz - Friday, May 28, 2021
Most apps include advertising, but nearly as many also sell subscriptions ...
- Roku Channel Fattens Content With First Streaming Rights To Saban Films
Digital News Daily, Karlene Lukovitz - Friday, May 28, 2021
This is Roku's first pay-one window licensing agreement. ...
- Surprise: Kilar Declares Plans To Stay On At WarnerMedia Through 2021
Digital News Daily, Karlene Lukovitz - Friday, May 28, 2021
"My plan and my focus is to remain here in my C ...
- HBO Max To Launch In Latin America, Caribbean In June, With Mobile Option Included
Digital News Daily, Karlene Lukovitz - Friday, May 28, 2021
The service will include access to Warner Bros. movies, at no addition ...
- Direct-Response Firms Offered An Electronic Ad-Buying System
Email Marketing Daily, Ray Schultz - Friday, May 28, 2021
The offering from CoreMedia Systems and Premium Media360 is similar to t ...
- Cox Media Group's Gamut OTT Unit Promotes Soo Jin Oh To President
Television News Daily, Wayne Friedman - Thursday, May 27, 2021
Oh was previously co-chief operating officer of the local TV station group ...
- At Last, An Animated Comedy About Talking, Neurotic House Pets
TVBlog, Adam Buckman - Friday, May 28, 2021
The inner lives of suburban animals, both domesticated and otherwise, are t ...
- Alan Dershowitz Sues Netflix For $80M Over Jeffrey Epstein Docuseries
Digital News Daily, Karlene Lukovitz - Thursday, May 27, 2021
The attorney, who represented Epstein in a controversial suit more than ...
- Amazon Inks Proposed $8.45 Billion Deal For MGM, Bolsters Amazon Studios
Television News Daily, Wayne Friedman - Wednesday, May 26, 2021
The deal gives Amazon a catalog of 4,000 films and 17,000 ...
- 'Friends' Reunion Belongs On Free TV, Not Behind A Paywall
TVBlog, Adam Buckman - Thursday, May 27, 2021
Unfortunately, the reunion of Ross, Rachel, Chandler, Monica, Joey and Phoebe wi ...
- Do The Upfronts Still Matter?
Research Intelligencer, Steve Sternberg - Wednesday, May 26, 2021
For insiders at media agencies, networks, and advertisers (as well as ...