Television News Daily Editions for July 2023
Television News Daily - Monday, July 31, 2023
Coming To HBO: Phone-Bank Vets Rip Lid Off Telemarketing Biz
Warner Bros. Discovery Restructures U.S. Ad Sales Division, Upfront Deals Nearly Complete
TelevisaUnivision Posts 'High Single-Digit' Volume Gains In Upfront Deals
Netflix Brings CPMs Down To Earth, Loosens Microsoft Exclusive, To Accelerate Ad Growth
Netflix Hunkers Down To Push Ad Business Straight Up
'Barbenheimer' Revenue For Week 2 Still Solidly In the Black - And Pink
One-Third Of Programmatic OOH Spend Going To Video-Enabled Screens
Television News Daily - Friday, July 28, 2023
Netflix Spanish Relationship Show Using AI Described As 'Cruel'
Legacy Pay TV Cord-Cutting Hits A New Low: 9% Q2 Declines
Roku Outperforms On Q2 Revenue, Losses, Stock Rockets Up 9%
Microsoft Advertising Goes Through 'Transformation,' Rebrands Xandr, PromoteIQ
Katz Media Groups Ups 3 Executives On Political Sales Team
Intense Future Marketing For TV News: Leaving 'Fair And Balanced' Far Behind
How About A Good Housekeeping Seal Of Political Ad Approval?
Television News Daily - Thursday, July 27, 2023
Netflix Reveals The Secrets To Becoming A Cult Leader
Paramount Global Wraps Upfront: Volume Gains, 'Rebounds' In Key Categories
Fox Corp. Completes Upfront, Sports TV Is Main Growth Driver
Former Nielsen Exec And Data Scientist Leslie Wood Joins iSpot
NBCU Sees Nearly 5% Lower Q2 Ad Revenue, Peacock Revenue And Losses Up
U.S. Streaming Revenues To See 7% Yearly Growth To $75.5B In 2027
YouTube Shorts Gets Ad-Measurement Tools Supported By IAS, DV
U.S. Ad Market Dips Again In June
Lessons From Netflix: Trusting Your Brand's Value Proposition
Premium Inventory Access Drives ATV Spend Increases: Survey
Is Disney Trying To Reset The Playing Field In TV?
Twitter Now Tougher With 'X': Does That Mean More Hard Core?
People With Disabilities Find Representation On Social Media
Television News Daily - Wednesday, July 26, 2023
Twitter Vs. Brand X: What Will TV News Do Without The Bird?
Summer Sees TV Viewing Declines, Unscripted Series Shift To Fall Prime Time
Streaming, Video Gaming Remain Strong In June, Kids TV Screen Time Rises
Is Disney Trying To Reset The Playing Field In TV?
Is Streaming Sustainable For The Long Term? Look Back 30 Years For A Clue
Toyota, Warner Bros. Partner To Promote Pickup Truck
Video Velocity: Financial Services Is Now The Top Sender
Mattel, Warner Bros. Discovery Renew Licensing Deal
Television News Daily - Tuesday, July 25, 2023
Is 'Barbie' The New 'Star Wars'?
Internet-Wireless Marketers Slow Paid TV Ad Spend By 11%, Impressions Rise
ESPN Possible New Owners: The Sports Leagues Themselves?
Video Format Preferences Vary Significantly By Age
State Farm's 'Haunted Mansion' Tie-in
When The Rainbow Isn't Enough: Marketing To Queer People After Dismal Pride Season
Television News Daily - Monday, July 24, 2023
Three Faves Return This Week For Midsummer Season Premieres
'Barbie' Shatters Box-Office Records With $155M Opening, 'Oppenheimer' Scores $80M
Netflix's Better Ad-Tier Revenue Plan? First Off: Hello, Transparency
ESPN Pitches 'Fantasy' To Bring People Together
Brightcove Partners With PubMatic, Seeking To Help Publishers Monetize Content
What Are Prediction Markets And Why Should You Care?
Television News Daily - Friday, July 21, 2023
Canadian Comedies Getting An Early Start On CW
NBC Finishes Upfront 'Roughly In Line' With Last Year
Strike TV Program Forecast: Cloudy With A Chance of Unscripted TV
Krapopolis Is Not As Bad As The Name Sounds
Former Xandr GM Takes Helm At Captify As Intent Signals Go Cookieless
As Hollywood Strikes, A-List Director Markets Direct-To-Consumer, Really Direct
The Fallout From Repetitive Ads Is Worse Than You Think
More Signs Of Streaming Cutbacks - Time To 'Super Bundle'?
Rebuilding A Broken Brand Through Smart Marketing & Advertising
Television News Daily - Thursday, July 20, 2023
Not Every TV Cop Show Is A Noir Masterpiece
Nielsen Expands Big Data Data Deal With Comcast
Maximum Number Of Video Services Reaches 7, 'Quick Churning' On The Rise
Netflix's Global Subs Soar - 5.9M More In Q2, Revenue Growth Weak
Full ESPN As A Streamer For $30 A Month - Take A Big Swing
Women's World Cup Ready To Meet Its Moment
Television News Daily - Wednesday, July 19, 2023
For New Fox News Lineup Promotion, It's 'Americans' First
Streamers' Ad Pods Duration Grows, As Frequency Issues Remain
Peacock Raises Prices For The First Time Since 2020 Launch
Shark Week Is Back - New Advertisers Include Budweiser, Domino's, Chili's, Mountain Dew
NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
'Broadcast Model' For Premium Streamers Returns -- In Certain Global Markets?
Omnicom's Wren On Hollywood Strikes: We're Prepared To Go Down Other Roads
Coming This Fall: YouTube Creators On Network Television?
Television News Daily - Tuesday, July 18, 2023
Streaming TV Rises To Record 38% Share, Broadcast Plummets: Nielsen
Marshal Givens Is An Urban Cowboy In 'City Primeval'
Brands That Advertise On Streaming Platforms Are Viewed As More Innovative, Relevant
Just A 50% Ad Revenue Hit? Versus Twitter, Linear TV Looks Pretty Good
NP Digital: 82% Of Marketers To Explore Previously Unused Paid Tactics
Warner Bros. Ropes In Barbie Pink Marketing, Search
Zombies Cross Over In Horror Film/Fortnite Tie-In
Newswire Begins Releasing AI Tool Suite For Marketers, Copywriters, Creators, PR
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