TelevisaUnivision posted “high single digit” percentage volume gains as well as rising pricing growth in its upfront deal-making for the 2023-2024 TV season that starts in September, according to media executives close to the company.
TelevisaUnivision outdid competitors in terms of overall industry trends “for both price and volume,” according to these executives.
The Spanish-language TV network and digital media platform also took revenue share from the TV/streaming advertising market and “closed the pricing gap.”
TelevisaUnivision representatives did not comment on the company's upfront selling activities.
Other English-language TV networks have seen slight single-digit percentage reductions in CPMs, the cost-per-thousand viewer pricing.
But at the same time, those networks have posted high single-digit CPM gains in sports programming, according to media execs.
TelevisaUnivision also scored strong results for its sports programming, with its soccer league coverage of Liga MX, which includes the upcoming 2024 Copa America tournament; and that of its upcoming airing of next year’s Super Bowl.
TelevisaUnivision also posted “significant growth” for premium streaming video platform ViX. Sources say 80% of advertisers who bought the company’s linear networks also bought ViX.
Top growth categories for TelevisaUnivision include insurance, automotive and wireless communications.