• by Ray Schultz , July 23, 2023

Brightcove, a streaming technology company, has formed a strategic partnership with PubMatic, a technology company.

The arrangement combines PubMatic’s programmatic advertising tools and Brightcove’s video platform to drive demand for the company’s Brightcove Ad Monetization, a service to help media companies monetize their content.

The goal is to help clients “focus on creating their content while we do the heavy lifting to ensure the right mix of monetization partners are set in place,” says Michael Dorf, VP of global ad operations at Brightcove. 

The integration of PubMatic into Brightcove’s marketplace will provide Brightcove’s video solution for media organizations and publishers seeking to maximize their advertising revenue and streamline their operations, Brightcove claims. 

“We look forward to connecting with Brightcove’s extensive portfolio of media clients to deliver premium advertising solutions that will help them drive business results,” says Meghan Jacobi, Director of OTT Partnerships at PubMatic.