Local Advertiser Survey: Half Have Bought ATV, Just 11% Streaming Video
- by Karlene Lukovitz @KLmarketdaily, September 16, 2019
While local advertisers continue to dedicate more of their ad budgets to traditional media, they’re increasingly focused on digital — particularly digital video and audio, mobile texting, search, social, mobile apps and content marketing.
They are also heavily engaged in geo- and other targeting.
Half (51%) of TV users report buying …
