Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads Test
- by Laurie Sullivan @lauriesullivan, January 14, 2020
There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign.
Pandora on Tuesday will launch audience measurement tools to help advertisers determine how to approach investments on an audio-streaming platform.
Pandora created the Test & Tune tool suite, validated …
