OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big Gains

After an initial decline in March when COVID-19 disruption began, over-the-top/connected TV advertising transactions from automated ad platforms rose 40% from April 5 through May 16, according to Pixalate.

There was a 14% decline in those impressions in early March, according to the global ad fraud research/marketing company.

Some of …

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