OTT/CTV Programmatic Ads Spike 40%, Fox News Channel, The CW, Hulu Show Big Gains
- by Wayne Friedman , June 2, 2020
After an initial decline in March when COVID-19 disruption began, over-the-top/connected TV advertising transactions from automated ad platforms rose 40% from April 5 through May 16, according to Pixalate.
There was a 14% decline in those impressions in early March, according to the global ad fraud research/marketing company.
Some of …
