January 25, 2023
Top Replacements For Displaced Physical Events: Digital Advertising, Virtual Events
- by Joe Mandese @mp_joemandese, June 4, 2020
Digital media, including advertising and/or virtual events, are the main media the ad industry is using to replace the loss of in-person physical events. That's the finding of a survey of ad executives that Advertiser Perceptions conducted in early May for MediaPost.
Digital advertising was the No. 1 medium benefitting …
