Commentary
Moving On Without Apple's Identifier For Advertisers On Apple Devices
- by Nitay Joffe , Op-Ed Contributor, July 17, 2020
On June 23 at the Worldwide Developers Conference, Apple announced changes to its IDFA, or Identifier for Advertisers on Apple devices, that help advertisers target and track users in apps on devices running iOS.
Although Apple didn’t fully eliminate the feature, as some feared, it did change the default setting …
